Archive

Archive for the ‘Research & Data’ Category

October 31, 2018

Report: 54% of SMBs Are DIY-ing, but Larger SMBs More Likely to DIFM

Screen Shot 2018-10-31 at 1.19.42 PM

For nearly 20 years there has been a heated debate about small businesses (SMBs), digital marketing and self service. The basic industry bias has always been that sales reps or some human involvement is required to close sales and that most SMBs won’t “self-serve.” There are still many people who would maintain that today. However,…

Contributed by:

Continue Reading »

October 31, 2018

Study: 71% of Amazon Advertisers Spend 25% of Digital Ad Budgets on Amazon

CoW-10-31-18-AmazonAds-1.1 Resized

Amazon remains a force to be reckoned with in the e-commerce marketing, accounting for 53% of all e-commerce sales growth in 2016 and 5% of total retail sales in US. And according to a recent report, that growth has extended into the digital advertising market. Third Door Media’s “Amazon Advertising Forecast 2019” revealed that 71%…

Contributed by:

Continue Reading »

October 30, 2018

SMBs Don’t Want Calls & Probably Will Delete Your Emails. Now What?

smb_storefronts_blog_slideshow_622px

The ease with which consumers can research a product, service or business has called into question long-standing sales tactics and philosophies. In many ways, modern consumers sell themselves and if a sales rep is part of the journey, he or she is merely to fulfill or close the sale. As it relates to SMBs, this…

Contributed by:

Continue Reading »

October 24, 2018

Study: 70% Have Tried Voice Commands, but Only 33% Use Them Daily

CoW-10-24-18-VoiceCommands-1.1 Resized

In recent years, voice search has emerged as a convenient and useful technology for consumers within their daily lives. However, despite reports that smart speaker ownership is projected to reach 76.5 million in 2020, many consumers are hesitant to utilize voice commands regularly, according to recent data from Social Lens Research. The study revealed that…

Contributed by:

Continue Reading »

October 19, 2018

Google Deck: Local Search 46%

Local Search

So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. Is it 30%; is it 40% — or more? I’m at events all the time where people put numbers and stats on slide decks that may or may not be correct or supported…

Contributed by:

Continue Reading »

October 18, 2018

Hibu says Alexa Driving SMB Interest in Voice Search

Echo dot

Hibu recently joined a growing list of marketing services providers benefitting from Yext’s listings management and direct syndication of local business data to Amazon’s Alexa. I was curious about whether this is something the company is promoting and what the small business response has been. I spoke today with Hibu’s RC Thompson. He told me that…

Contributed by:

Continue Reading »

October 17, 2018

The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit

Screen Shot 2018-10-17 at 10.53.16 AM

We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey tracks the shift of local businesses to cloud-based services across multiple operational categories and verticals. The data will be presented at LSA’s upcoming Tech Adoption Summit in San Francisco on November 6 – 7. Anyone selling services into the small business market should attend. We…

Contributed by:

Continue Reading »

October 17, 2018

Survey: 47% of Marketers Utilize Artificial Intelligence for Audience Targeting

CoW-10-17-18-AItargeting-1.1 Resized

Artificial intelligence has generated a fair amount of enthusiasm among marketers. The information captured through its implementation can help marketers create the personalized experiences consumers desire, advance customer service and increase efficiency on various tasks. A recent survey from Econsultancy and MediaMath detailed some of the ways that marketers are already using AI and how…

Contributed by:

Continue Reading »

October 10, 2018

Study: Search & Social Predicted to Drive 67% of Global Ad Growth by 2020

CoW-10-10-18-GlobalAdGrowth-1.2 Resized

Digital advertising channels continue to dominate the global ad market. In 2017, for the first time ever, global digital ad spend surpassed TV advertising. In terms of the market as a whole, a recent forecast expects a global ad marketing expansion of 4.5% this year and 4.2% in each of the next two years. And…

Contributed by:

Continue Reading »

October 8, 2018

Study: How Online Review Sentiment for Restaurants Differs by Location & Platform

Reviews_Blog_Slideshow_622px

By now, marketers have realized the significant role that online reviews play in the path to purchase journey. Consumers trust in online reviews, in fact, 84% trust them just as much as personal recommendations. Additionally, the average person reads seven reviews before electing whether or not to visit a business. There’s no shortage of platforms…

Contributed by:

Continue Reading »
Page 3 of 6112345...102030...Last »
Close

First Name

Last Name

Company Name

Email Address