Research & Data

Archive for the ‘Research & Data’ Category

June 27, 2019

Report: How the ‘Engagement Challenge’ Threatens SaaS Adoption

There is a good news/bad news story emerging around the movement of small-businesses into the cloud to do everything from lead generation to payroll processing to supply chain management. The good news is the shift to the cloud is steady, and the applications small businesses are adopting are making a positive difference. There is no…

Contributed by: Charles Laughlin

June 26, 2019

94% of Marketers Plan to Use Location Data to Improve Accuracy and Results

Data has become arguably the most important component of marketing strategies. It has allowed for marketers to create and test personalized, meaningful messaging and deliver it to their target audiences at the exact right moment. Additionally, marketers can use data tools to measure the impact of such advertising and easily adapt it to continuously drive…

Contributed by: Courtney Dobson

June 25, 2019

Shopify Is Flying High

Few companies in the SMB SaaS ecosystem have gained the traction or attracted the spotlight as Shopify (SPOT) has. Investors have rushed to participate in the Shopify evolution, doubling the value of the company over the past year ($153 v. $320 share price). What exactly is driving this remarkable valuation? Before we go there, let’s…

Contributed by: Neal Polachek

June 25, 2019

Are Late Payments Killing Small Business?

A new study in Australia showing how late payments are hindering small-business growth is just the latest in a series of studies underscoring how cash flow remains a major challenge for SMBs and a leading cause of business failure. The reality of the struggle small businesses face with getting paid on time combined with their…

Contributed by: Charles Laughlin

June 24, 2019

The Yawning Chasm Between All-in-One Demand and Adoption

LSA’s proprietary small-business survey data consistently tells us SMBs would prefer one software provider to handle most or all of their business operations. They choose this over picking and choosing among point solutions for payments, payroll, marketing automation, CRM and so on. In the new LSA Modern Commerce Monitor™️ (the successor study to the Tech…

Contributed by: Charles Laughlin

June 12, 2019

The Interesting Bits from Mary Meeker’s Massive Slide Deck

Described by some as “the most anticipated deck in Silicon Valley,” former Wall Street analyst turned VC, Mary Meeker did her annual data dump yesterday (.pdf). By way of context, the slides are put together by subordinates and sourced from third party data. There’s no original research or forecasting in the document. At 333 pages…

Contributed by: Greg Sterling

June 12, 2019

LOCALOGY ENGAGE 19: What Drives Engagement?

Most SMB software products offer customers improved efficiency and time savings. But the upfront investment in learning and training is a big ask for busy SMBs. One of the key threads in the latest wave of LSA’s SMB survey research, now called the Modern Commerce Monitor™, is that small business owners are underutilizing SaaS products,…

Contributed by: Charles Laughlin

June 7, 2019

Nearly 80% of Voice Search Results from Top 3 Organic Rankings

Earlier this week SEMrush published its first voice search ranking factors study. It looked at multiple variables for more than 50,000 voice queries and their ranking impact on an Android smartphone, Google Home and Google Home Mini. The factors examined included page speed, SERP features, links, use of HTTPS and readability. Here are the top-level findings and conclusions of…

Contributed by: Greg Sterling

June 6, 2019

LOCALOGY ENGAGE 19: What Do Your Small-Business Customers Want?

Small businesses are moving their operations steadily into the cloud, they are seeing real benefits from doing so, and yet they are substantially underutilizing the capabilities of the software they’ve purchased. At this week’s LOCALOGY ENGAGE: SaaS/SMB event, I unveiled our new Modern Commerce Monitor™ (formerly Tech Adoption Index) SMB survey data using this three-part…

Contributed by: Charles Laughlin

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