Research & Data

Archive for the ‘Research & Data’ Category

June 6, 2019

LOCALOGY ENGAGE 19: What Do Your Small-Business Customers Want?

Small businesses are moving their operations steadily into the cloud, they are seeing real benefits from doing so, and yet they are substantially underutilizing the capabilities of the software they’ve purchased. At this week’s LOCALOGY ENGAGE: SaaS/SMB event, I unveiled our new Modern Commerce Monitor™ (formerly Tech Adoption Index) SMB survey data using this three-part…

Contributed by: Charles Laughlin

May 18, 2019

The Increasingly Confused World of SMB-Customer Communications

We need a pipe on our property replaced; the job may be worth up to $3,000. My wife has repeatedly emailed and called a plumbing company we previously used and liked, but they haven’t responded after more than a week. So much for customer experience — and customer loyalty. A recent survey from SaaS company…

Contributed by: Greg Sterling

May 12, 2019

Google, Facebook, Amazon Are the New NBC, ABC and CBS

Last week the IAB released its full year 2018 US digital ad revenue report. The headline was: digital advertising crosses $100 billion threshold — $107.5 billion to be precise. The bulk of that revenue (75%) is concentrated in the “top 10 leading ad-selling companies.” The IAB doesn’t name them but it’s basically Google, Facebook and Amazon,…

Contributed by: Greg Sterling

May 7, 2019

The Death of the SMB Website Has Been Greatly Exaggerated

A number of people in the local SEO community have argued that GMB (and Facebook) make the SMB website a thing of the past — except perhaps as a “data hub.” And while it’s true that Google, Facebook, Yelp and other consumer destinations are typically the first consumer point of contact with small businesses, a new survey from…

Contributed by: Greg Sterling

May 6, 2019

30 Million SMBs: How Many Are Your Potential Customers?

This week is national small business week. In honor of that, here are a few statistics about small businesses and what they represent in the roughly $20 trillion US economy. The Small Business Administration, which defines “small business” to include firms with up to 499 employees, now says there are 30.2 million SMBs as of the end of 2018. This…

Contributed by: Greg Sterling

May 2, 2019

Voice of the Customer: Hear from SMBs Live at LOCALOGY ENGAGE

LSA’s upcoming Localogy Engage: SaaS SMB event (June 3 – 4, Washington DC) is unique among industry conferences. Most gatherings about SaaS or SMB advertiser acquisition and retention deal in vicarious abstractions — you hear about SMBs, not from them. At Engage, you’ll hear SMBs tell their own stories. We’re trying to facilitate a conversation between local business…

Contributed by: Greg Sterling

April 29, 2019

Billions of Dollars in Unused Software Points to SaaS ‘Engagement’ Problem

A new report on enterprise software usage by Emarsys reveals that 28% of all software on work PCs is essentially unused. The analysis was based on a study of 74 enterprises in 13 industries in the US and UK. None of the companies in the study were SMBs. The report concludes, “Over a quarter (28%) of all software deployed across those…

Contributed by: Greg Sterling

April 24, 2019

Google SERP Survey: Younger Users Rely on Snippets, Rich Answers More

A new survey from Path Interactive, (n=1,400 mostly US adults), published on the Moz blog, explored how users interact today with various features of the Google SERP. The TL;DR version is: most user attention and clicks still focus on organic results, but features such as snippets and the Knowledge Panel are causing more zero-click results, especially among younger users. There are…

Contributed by: Greg Sterling

April 15, 2019

Study: 78% of SMBs Doing SEO Confident in Best Practice Knowledge

Due to a number of factors, it’s been long perceived that SMBs have struggled with executing digital marketing strategies. However, more recently, an increasing number of small businesses have delved deeper into their in-house digital marketing by investing more time and resources into these practices. A recent study from The Manifest looked at the digital…

Contributed by: Courtney Dobson

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