Research & Data

Archive for the ‘Research & Data’ Category

April 3, 2019

Social Wins, Paid-Search and Display Lose in SMB Marketing Survey

BrandMuscle has released the 5th edition of its “State of Local Marketing” report (registration required). The report is dense and covers a range of small business marketing topics. It also has an extensive discussion of Co-Op/MDF issues. We’ll tackle the findings in multiple posts. At the highest level the report finds that a large majority…

Contributed by: Greg Sterling

March 19, 2019

Survey: 60% Not That Into Chatbots but 40% Really Like Them

There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others come out the opposite way. The reality is somewhere in-between and fairly well captured in new survey data from Uberall. The survey of roughly 1,000 US adults asked about their level of interest in interacting with bots from “major brands”: 40% were…

Contributed by: Greg Sterling

March 18, 2019

Survey: Only 36% of SMBs Have an ‘SEO Strategy’

Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks occur on organic links/content. Yet, according to a survey from Clutch, only 36% of small businesses (SMBs) have an SEO strategy — though an additional 38% say they plan to in the future. Clutch uses the SBA’s…

Contributed by: Greg Sterling

March 14, 2019

Study: As SMBs Grow Online Sales, Amazon the Top Third-Party Channel

Data show that 62% of consumers with internet access shop online at least once per month. A new survey from Insureon and Manta shows that many SMBs are starting to understand the importance of having an e-commerce presence to reach these online buyers. The survey of over 2,000 SMB owners revealed that 76% believe online…

Contributed by: Courtney Dobson

March 13, 2019

Study: Online + Offline Media Delivers Better ROI than Either Alone

For brands, retailers and small businesses that fulfill offline or through stores, traditional media is often more trusted but digital marketing offers more precision and “accountability.” However, there’s also fraud and waste in digital. A new “ROI Genome” report from Analytic Partners discusses, among other findings, the relative ROI of online and offline advertising. The study…

Contributed by: Greg Sterling

March 12, 2019

Assessing the Commercial Search Potential of Smart Speakers

There are more than 130 million smart speakers (and displays) in US homes, according to a new survey from Voicebot.ai. But search and e-commerce are not common use cases. The potential remains, however. The report argues there are about 66 million smart speaker owners in the United States and over 130 million such devices in American households….

Contributed by: Greg Sterling

March 6, 2019

Millennial Business Owners Advertise More, in More Channels

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One of the most interesting sessions at LSA19 was the discussion by Sandy Lohr, CEO of Matchcraft, about how Millennial business owners are different and the need to change selling tactics to reach them. A new survey of US small businesses from Clutch/The Manifest partly echoes that in suggesting they’re more ad-friendly than earlier generations of business owners. Millennial-owned/managed businesses (95%) were…

Contributed by: Greg Sterling

February 26, 2019

#LSA19: Secrets of Marketing to Millennial Business Owners & Decision Makers

The second part of a two-part session that focused on customer acquisition was presented by Sandy Lohr, CEO of MatchCraft. The presentation concentrated on millennials and how companies are doing business differently with them. “It’s important for us to understand the mindset,” she said, “They [millennials] are the most educated group of young adults in…

Contributed by: Courtney Dobson

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