There’s a mobile-marketing cliché that promises mobile ads can deliver the “right message at the right time and right place.” In that context and most marketing discussions, the focus is on customer journey touchpoints, audience targeting, relevance and location. Must less often is the discussion about creative or the role of brand awareness in driving customer engagement. A new survey of…
Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is strong growth, it represents only about 11% of the $1.1 trillion Deloitte projected would be spent during the 2018 holiday season. There were four key takeaways from Adobe’s study that…
The term “retail apocalypse” is probably overused, but it captures the challenges traditional retailers are facing in a more fragmented and complex market. One of the major challenges for stores is driving foot traffic and repeat visits in the era of one-click commerce. A new survey from Yes Lifecycle marketing of 1,000 consumers revealed some…
Paid search is probably the internet’s most successful advertising model. PPC traffic converts at 50% higher rates than organic traffic, and 52% of online shoppers who interact with PPC ads will call the advertiser immediately once they’re done browsing. Why do people click on paid-search ads? It’s all about intent, and relevant content, as a…
Running a digital marketing business only appears to be getting harder and harder. While the majority of small businesses DIY their marketing (often with lackluster results), new data from the Association of National Advertisers (ANA) shows that big brands are moving marketing in-house at a rapid rate. According to the ANA’s recent survey of over…
Over the last two years, the role of the small business website was a source of debate for local marketers. While some argue that Google is the new homepage for many small businesses, others argue the power of the website goes beyond the SERP. From the buyer’s perspective, the website is a critical checkpoint, particularly…
Data shows that the average person will spend almost 2 hours on social media every day. It has completely changed the ways that consumers and brands interact with one another. For brands, social media has become a top avenue for creating awareness and engaging customers. For consumers, it’s a channel they often turn to for…
Each year, LSA releases a range of reports on new data and best practices in location-based media and marketing for small businesses and enterprises. These are a mix of sponsored and non-sponsored reports and presentations. All are free to download and offer unique insights, data, commentary and perspectives. Based on download volumes, here are our top reports from…
There’s an intensifying debate about the value and role of websites. Some marketers argue that websites (especially SMB sites) have become irrelevant because of Google My Business and other major consumer sites such as Facebook and Amazon. Others say, however, that websites serve as “data hubs,” which provide accurate information to Google, Bing and other…
The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…
