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Archive for the ‘Research & Data’ Category

June 28, 2019

Report: GMB Has 2x More Reviews than Facebook, 10x More than Yelp

Yesterday in New York, along with SOCi, I presented the findings of the first Localized Social Marketing Benchmark Report (LSM Benchmark Report). The study involved an analysis of the state of local and social marketing for 163 top franchise brands. It sought do three things: Understand whether a relationship exists between LSM performance and real-world…

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June 27, 2019

Report: How the ‘Engagement Challenge’ Threatens SaaS Adoption

There is a good news/bad news story emerging around the movement of small-businesses into the cloud to do everything from lead generation to payroll processing to supply chain management.  The good news is the shift to the cloud is steady, and the applications small businesses are adopting are making a positive difference. There is no…

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June 26, 2019

94% of Marketers Plan to Use Location Data to Improve Accuracy and Results

Data has become arguably the most important component of marketing strategies. It has allowed for marketers to create and test personalized, meaningful messaging and deliver it to their target audiences at the exact right moment. Additionally, marketers can use data tools to measure the impact of such advertising and easily adapt it to continuously drive…

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June 25, 2019

Shopify Is Flying High

Few companies in the SMB SaaS ecosystem have gained the traction or attracted the spotlight as Shopify (SPOT) has. Investors have rushed to participate in the Shopify evolution, doubling the value of the company over the past year ($153 v. $320 share price). What exactly is driving this remarkable valuation?  Before we go there, let’s…

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June 25, 2019

Are Late Payments Killing Small Business?

A new study in Australia showing how late payments are hindering small-business growth is just the latest in a series of studies underscoring how cash flow remains a major challenge for SMBs and a leading cause of business failure.  The reality of the struggle small businesses face with getting paid on time combined with their…

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June 24, 2019

The Yawning Chasm Between All-in-One Demand and Adoption

LSA’s proprietary small-business survey data consistently tells us SMBs would prefer one software provider to handle most or all of their business operations. They choose this over picking and choosing among point solutions for payments, payroll, marketing automation, CRM and so on. In the new LSA Modern Commerce Monitor™️ (the successor study to the Tech…

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June 20, 2019

Build Your Skills: Facebook Audience Insights for Local Marketers

Say you’re launching a new, local business focused solely on women’s outdoor supplies. It would be nice to know how many women interested in hiking live near your store, right? With Facebook’s Audience Insights, you can not just find where your ideal audience lives, but also what they like and what they’ve already bought. Here is…

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June 12, 2019

The Interesting Bits from Mary Meeker’s Massive Slide Deck

Described by some as “the most anticipated deck in Silicon Valley,” former Wall Street analyst turned VC, Mary Meeker did her annual data dump yesterday (.pdf). By way of context, the slides are put together by subordinates and sourced from third party data. There’s no original research or forecasting in the document. At 333 pages…

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June 12, 2019

LOCALOGY ENGAGE 19: What Drives Engagement?

Most SMB software products offer customers improved efficiency and time savings. But the upfront investment in learning and training is a big ask for busy SMBs. One of the key threads in the latest wave of LSA’s SMB survey research, now called the Modern Commerce Monitor™, is that small business owners are underutilizing SaaS products,…

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June 7, 2019

Nearly 80% of Voice Search Results from Top 3 Organic Rankings

Earlier this week SEMrush published its first voice search ranking factors study. It looked at multiple variables for more than 50,000 voice queries and their ranking impact on an Android smartphone, Google Home and Google Home Mini. The factors examined included page speed, SERP features, links, use of HTTPS and readability. Here are the top-level findings and conclusions of…

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