Research & Data

Archive for the ‘Research & Data’ Category

October 17, 2018

Survey: 47% of Marketers Utilize Artificial Intelligence for Audience Targeting

Artificial intelligence has generated a fair amount of enthusiasm among marketers. The information captured through its implementation can help marketers create the personalized experiences consumers desire, advance customer service and increase efficiency on various tasks. A recent survey from Econsultancy and MediaMath detailed some of the ways that marketers are already using AI and how…

Contributed by: Courtney Dobson

October 8, 2018

Study: How Online Review Sentiment for Restaurants Differs by Location & Platform

By now, marketers have realized the significant role that online reviews play in the path to purchase journey. Consumers trust in online reviews, in fact, 84% trust them just as much as personal recommendations. Additionally, the average person reads seven reviews before electing whether or not to visit a business. There’s no shortage of platforms…

Contributed by: Courtney Dobson

October 4, 2018

Study: 75% Plan to Shop Online & Offline this Holiday Season

According to a PwC annual survey of 2,000 consumers, 75% plan to shop both online and in-store during the holiday season this year, and this group is expected to spend more than those that shop only online or only in-store. While this isn’t shocking, it reinforces the idea that consumers aren’t looking at online and in-store as either…

Contributed by: Joe Morsello

October 3, 2018

Study: 47% of Consumers Think Technology Will Allow Companies to Customize Experiences

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Technology has laid the foundation for increased consumer expectations for things like product selection and availability, price, shipping and more. In fact, a staggering 88% of consumers expect their experiences with companies they use to continue improving in the future. A recent whitepaper from WE revealed what consumers expect technology to allow companies to do…

Contributed by: Courtney Dobson

September 26, 2018

Survey: 31% of SMBs Still Using ‘Paper’ to Manage Customer Info.

This week Salesforce is holding its massive developer and partner conference Dreamforce in San Francisco. In conjunction with the event, the company has released a survey (reg. required) of 490 small and medium size business owners (SMBs). It explores technology adoption and other issues. The surveyed SMBs range in headcount from 2 to 199. Many of the findings are segmented into…

Contributed by: Greg Sterling

September 19, 2018

Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel

Despite its proficiency and success in helping marketers achieve a wide range of goals, some predict that email is on the way out as a marketing channel, and that money and resources can be better utilized in other areas. However, a recent report from Ascend2 exposed the exact opposite. The report, which surveyed 224 marketing…

Contributed by: Courtney Dobson

September 12, 2018

Study: 54% of Product Searches Began on Amazon in the Second Quarter of 2018

Amazon accounts for roughly half of all e-commerce, equating to about 5% of all retail spend. In 2018 alone, the online retailer is expected to generate $258 billion in US retail sales. While Amazon continues to grow and dominate many key categories, the growth rate appears to be slowing despite overtaking Google in product searches…

Contributed by: Courtney Dobson

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