Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers, but the ads and the marketing campaigns around them showed a lack of creativity—many were…
Though the consumer journey is more variable and complex than ever, it’s clear that shoppers conduct online research before almost every offline purchase. The data confirms this. LSA research shows 70% of adults do internet research “every time” or “almost every time” before buying. During this process, consumers expect to find the accurate local business…
No one disputes the influence of reviews and ratings on consumer buying decisions. A 2018 study conducted by LSA for SOCi found that reviews and ratings were the “most important” influence on purchase decisions, outweighing all other factors, including pricing/discounts, business location — even personal recommendations of a friend or colleague. In addition, 71% of consumer…
$1 Trillion. That’s how much U.S. consumers are expected to spend this holiday shopping season, according to eMarketer. Low unemployment, strong income growth, and high consumer confidence will create a spending bonanza that will hit this historic level, a 5.8 percent increase over 2017 and the strongest growth since 2011. Now here’s the $1 trillion…
For businesses that are just starting out and have only a small number of customers, a single negative review or criticism on social media can be devastating. This is especially true for businesses who have too few positive reviews to balance out the damage. For this reason, one of the small business marketing services that…
During a recent webinar, LSA’s Greg Sterling and SOCi’s Monica Ho discussed the results of two parallel surveys conducted by both companies, one of online US adults and the other of local business owners and decision makers. The studies aimed to answer the following questions and “bridge the online gap” between business understanding and consumer…
Your customer experience and reputation are much more than a differentiator. They’re the cornerstone of your brand. For decades, businesses have built brands by defining their values (what do I stand for?), positioning (how do I want customers to perceive me?), and image (how do I express my brand consistently from one channel to the…
The review management company co-founded by Mike Blumenthal, GetFiveStars, recently changed its name to GatherUp. I caught up with Mike to find out what prompted the name change and about his perceptions of major trends in the online reputation segment. GS: What problem were you trying to solve when you started GetFiveStars? MB: When I started this project…
