Reputation Management

Archive for the ‘Reputation Management’ Category

July 29, 2019

New Study: Negative Google Reviews Most Damaging

A study issued last week by Womply found that there is a significant negative impact on revenues from receiving bad reviews across Google, Yelp and Facebook, but the price for bad Google reviews is especially steep. The study, “How Online Reviews Impact Small Business Revenue,” found that small business that has a 1 to 1.5-star…

Contributed by: Charles Laughlin

July 11, 2019

Survey: 63% of SMBs Now ‘Encourage’ Customer Reviews

There are lots of surveys about the importance of local business reviews. The latest (registration required) comes from Uberall (n=300 SMBs) and is focused on business owner attitudes about reviews and review acquisition. According to the findings, “more than 90% of SMBs think online reviews are important.” Here’s the distribution: Very important — 54% Moderately…

Contributed by: Greg Sterling

June 21, 2019

Fake Listings, Fake Reviews: Is This the New Normal?

Yesterday the Wall Street Journal ran an article about the prevalence of fake local business listings on Google. This is a known problem that local SEOs have talked about for years and that Google says it has been addressing, in an ongoing game of whack-a-mole. The article suggests, however, the problem is intensifying. It goes…

Contributed by: Greg Sterling

June 21, 2019

Replay: Never Lead with Facebook — Secrets for More Effective SMB Sales

During the LSA’s most recent webinar, Itamar Shafir and Barry Plaskow of Umbrella discussed how agencies can gain the trust of wary customers, the “360 package,” and the proper sequence for introducing different marketing solutions. The presentation kicked off by discussing the “bliss point,” which happens when the client feels as if their expectations have…

Contributed by: Courtney Dobson

March 6, 2019

Yelp’s Verified Trade Licenses Help Businesses Gain Consumer’s Trust

Part of the advantage of having the Internet in the palm of our hands is the convenience of looking up businesses quickly and easily. Within seconds of research, we can discover a business’s location, hours of operation and personal reviews and photos from other consumers. Yelp, the popular ratings and review platform for restaurants and…

Contributed by: Courtney Dobson

March 4, 2019

Using Online Reviews to Permanently Boost Client Conversion Rates

Do you know how to permanently boost your client’s conversion rates with reviews? This seems like a spammy claim to make. The kind of claim that fly-by-night operators and snake-oil salesmen are prone to make. Is it possible to achieve a permanent boost? Not only is it possible, it’s both a reasonable and achievable goal —…

Contributed by: Andrew McDermott

February 26, 2019

#LSA19: The New Reality of Customer Acquisition

The first part of a split session on Tuesday morning at LSA19 focused on the challenges associated with acquiring small business customers in a noisy and competitive market. The session was presented by Dan Olson, CEO of UpCity. Dan kicked off the session by detailing how the traditional customer acquisition ‘funnel’ has transformed into a…

Contributed by: Courtney Dobson

February 15, 2019

What the Super Bowl and Marie Kondo Can Teach Marketers in 2019

Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers, but the ads and the marketing campaigns around them showed a lack of creativity—many were…

Contributed by: Dan Silver

February 6, 2019

Report: Inaccurate Local Listings = Lost Sales

Though the consumer journey is more variable and complex than ever, it’s clear that shoppers conduct online research before almost every offline purchase. The data confirms this. LSA research shows 70% of adults do internet research “every time” or “almost every time” before buying. During this process, consumers expect to find the accurate local business…

Contributed by: LSA Editors

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