Reputation Management

Archive for the ‘Reputation Management’ Category

November 26, 2018

Reputation Management Dos and Don’ts During the Holiday Season

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For businesses that are just starting out and have only a small number of customers, a single negative review or criticism on social media can be devastating. This is especially true for businesses who have too few positive reviews to balance out the damage. For this reason, one of the small business marketing services that…

Contributed by: Kelly Shelton

November 16, 2018

Replay: The Online Reputation Gap — What Businesses Think vs. What Consumers Expect

During a recent webinar, LSA’s Greg Sterling and SOCi’s Monica Ho discussed the results of two parallel surveys conducted by both companies, one of online US adults and the other of local business owners and decision makers. The studies aimed to answer the following questions and “bridge the online gap” between business understanding and consumer…

Contributed by: Courtney Dobson

November 16, 2018

Your Customer Experience and Reputation are Your Brand

Your customer experience and reputation are much more than a differentiator. They’re the cornerstone of your brand. For decades, businesses have built brands by defining their values (what do I stand for?), positioning (how do I want customers to perceive me?), and image (how do I express my brand consistently from one channel to the…

Contributed by: Jon Schepke

October 28, 2018

Q&A with Mike Blumenthal about GatherUp and the State of Reviews

The review management company co-founded by Mike Blumenthal, GetFiveStars, recently changed its name to GatherUp. I caught up with Mike to find out what prompted the name change and about his perceptions of major trends in the online reputation segment. GS: What problem were you trying to solve when you started GetFiveStars? MB: When I started this project…

Contributed by: Greg Sterling