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Archive for the ‘Ratings & Reviews’ Category

December 4, 2018

Local Search Ranking Factors Then and Now (2008 vs. 2018)

The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years…

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November 28, 2018

Study: Positive Experiences Motivate Consumers to Write Reviews

Although many merchants believe negative sentiment is the leading motivator of online reviews, research says that since 2010, the average review has become 12% more positive. In fact, according to LSA data, consumers are most often motivated to leave reviews because of positive experiences. The data are featured in the report, “The Great Conversational Divide”…

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November 19, 2018

New Study: The Consumer-SMB ‘Conversational Divide’

There’s no longer any debate about whether reviews influence consumer purchases across categories and industries. And while most local businesses understand the general proposition, to what degree do they act in accordance with that idea? A new report from LSA (commissioned by SOCi), “The Great Conversational Divide: What SMBs Don’t Understand About Reviews and How…

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November 16, 2018

Replay: The Online Reputation Gap — What Businesses Think vs. What Consumers Expect

During a recent webinar, LSA’s Greg Sterling and SOCi’s Monica Ho discussed the results of two parallel surveys conducted by both companies, one of online US adults and the other of local business owners and decision makers. The studies aimed to answer the following questions and “bridge the online gap” between business understanding and consumer…

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