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Archive for the ‘Public Policy’ Category

August 30, 2018

Facebook Removes 5,000 Targeting Options

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In April, Facebook shared that it sought to improve its ad platform following alleged misuse that involved discrimination. The company has recently announced updates to its ad targeting tools designed to defend people against such discrimination. Facebook has removed more than 5,000 targeting options, including limiting an advertiser’s ability to eliminate audiences based on factors…

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August 17, 2018

Why GDPR Is Just the Tip of the Iceberg

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I’d anticipated at the beginning of this year that we may be reaching a tipping point where privacy regulation that can have a significant impact on businesses gains real traction in the U.S. Indeed, we are half way through the year and there have been some major developments. However, so much attention this year has…

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May 23, 2018

After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them

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Europe’s General Data Protection Regulation (GDPR), which goes into effect this Friday, May 25, has many marketers redesigning privacy and data policies and overall marketing strategies, particularly as it relates to email. While addresses, location data and other personal data ownership is being given back to the individual, email data usage is likely to have…

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December 20, 2017

How the Repeal of Net Neutrality Could Impact Local Advertisers

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The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block…

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September 18, 2017

PlaceConf: 5 Things Marketers Must Know about Location & Privacy

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Today at the Place Conference in New York City, Stacey Gray is the Policy Counsel on the Future of Privacy Forum discussed the issues related to location data privacy. The Future of Privacy Forum is a DC-based nonprofit, working with 140+ companies, as well as academics and advocates, to develop business practices. Gray presented five…

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April 25, 2017

Why Website Accessibility Matters & How You Can Sell It to Clients

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Website accessibility is merely the measure of how accessible your website and its content is for various types of users, particularly those with vision impairments. In the U.S., roughly 8.1 million people have difficulty seeing or are blind. When it comes to getting your clients to update content to be more accessible, here are some tips…

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December 4, 2015

New House Speaker May Push for Tax Reform that Impacts Advertising

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As we head into election season, partisan political agendas are being set.  But one issue has historically received bipartisan support – tax reform.  And that issue may have received a big boost in a recent political change – Paul Ryan’s rise to House Speaker. Ryan’s speech just before being sworn in as Speaker indicated that…

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September 16, 2015

Getting Aggressive: Google Sues SEO Firm Making Specious Robocalls

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There are a lot of marketing scams out there directed to local business owners. Many of them try to motivate people to buy digital listings products or marketing services based on fear or fraudulent information. Some of them take the form of automated calls or “robocalls.” As Google indicates in a blog post SMBs will…

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September 2, 2015

FTC Pushes for Stronger Data Security Practices

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Data breach has been big news lately.  And with big data dictating that more information be collected and stored, it seems inevitable the trend will continue. While some states are looking at new data breach laws, the FTC has been enforcing them for some time already. The FTC pursues some cases under specific regulations such…

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August 11, 2015

Legislation in Illinois Seeks to Regulate Use of Geo-Location, Search History Data

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The use of marketing information such as location and search history to target audiences and serve up more personalized shopping experiences has helped small businesses market more effectively and efficiently.  However, some are concerned that such use risks privacy rights. A variety of legislative efforts to curb or regulate the use of marketing information have…

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