Privacy

Archive for the ‘Privacy’ Category

July 26, 2016

A Taste of #PlaceConf (Chicago, September 21)

This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ, Foursquare, NinthDecimal, xAd, Swirl, YP, Unacast, SIM Partners, IndoorAtlas and more. In addition, we will hear case studies from McDonald’s, Shoe Carnival, Philips Lighting, Yahoo Japan and more. The event…

Contributed by: Joe Morsello

September 30, 2015

Will Yext’s Xone Compel Others to Look at SMB-Beacon Opportunity?

Earlier this week digital presence management company Yext introduced Xone, a free (for now) beacon program for enterprises with multiple locations. However the company also intends to distribute beacons to SMBs through its affiliates and resellers. Xone will use a network of existing apps that Yext is building out to remove the need for the…

Contributed by: Greg Sterling

September 2, 2015

FTC Pushes for Stronger Data Security Practices

Data breach has been big news lately. And with big data dictating that more information be collected and stored, it seems inevitable the trend will continue. While some states are looking at new data breach laws, the FTC has been enforcing them for some time already. The FTC pursues some cases under specific regulations such…

Contributed by: Wesley Young

August 11, 2015

Legislation in Illinois Seeks to Regulate Use of Geo-Location, Search History Data

The use of marketing information such as location and search history to target audiences and serve up more personalized shopping experiences has helped small businesses market more effectively and efficiently. However, some are concerned that such use risks privacy rights. A variety of legislative efforts to curb or regulate the use of marketing information have…

Contributed by: Wesley Young

December 12, 2014

Top 5 ‘Local’ Stats of the Week: Understanding Beacons

Beacons are sometimes misunderstood as instruments of “surveillance,” capable of tracking smartphone owners’ movements without their awareness. This is incorrect. Because of misconceptions like this, we partnered with the Future of Privacy Forum to release a simple and concise primer that explains how the Bluetooth devices work and how privacy friendly controls ensure user control….

Contributed by: Joe Morsello

November 17, 2014

Survey: Location History Seen As “Sensitive” By 82% Of Users

The Pew Research Center has come out with a new report about privacy attitudes in the post-Snowden, NSA surveillance era. The report is based on an early 2014 survey of 607 US adults. The survey covers a great deal of ground, everything from government surveillance to online advertising and personalization. I’m just going to focus on the…

Contributed by: Greg Sterling