Privacy

Archive for the ‘Privacy’ Category

February 22, 2019

Location & Data Privacy @LSA19

Privacy is the biggest issue marketers don’t want to face – but must. On January 1, 2020 the California Consumer Privacy Act will take effect, which will impact privacy and data rules for almost everyone attending LSA19. Beyond this, there are other state laws that may go further (e.g., Washington Privacy Act). It’s also unlikely…

Contributed by: Greg Sterling

February 13, 2019

Survey Asks How Much Is Your (Location) Data Worth?

A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information. Sixty-three percent (63%) of respondents said that they were more aware today than last year of how their personal data was being used by digital marketers. And roughly…

Contributed by: Greg Sterling

February 1, 2019

The Website User Experience: What Matters Most?

Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function. A new study of 1,013 US consumers from Blue Fountain Media UX revealed consumer views on privacy, retail and e-commerce and website content. Keeping websites current is critical; 81% of consumers “think less…

Contributed by: Courtney Dobson

January 28, 2019

LSA19 Privacy Sessions: What You Need to Know — and Do (Now)

Today, January 28, is officially “Data Privacy Day,” which began in 2007 in Europe and in 2008 in the US. Privacy is a topic that many people find confusing or boring. But it’s probably the most important topic facing marketers and brands right now. Data is the currency of the digital economy. Privacy rules have…

Contributed by: Greg Sterling

January 2, 2019

Trust Was a Big Theme in 2018, It Will Be Again in 2019

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Trust in political institutions, corporations, internet platforms and digital media is in serious decline. That’s one of the big digital themes of 2018 that will continue in 2019 and beyond. Every sector of the online media ecosystem is now rife with distrust. Almost daily we read about fake news, brand safety issues, bot traffic, click fraud, location fraud, as well as increasing…

Contributed by: Greg Sterling

October 8, 2018

Facebook Announces Smart Display (Portal), Will Consumers Buy It?

Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, called Portal. A full-fledged Amazon Alexa device, it doesn’t “lead” with Alexa. It seeks to differentiate as a Facebook-branded video-calling and chat device: Portal offers hands-free voice control. You can start a video call simply by saying “Hey Portal” and noting who…

Contributed by: Greg Sterling

September 14, 2018

#PlaceConf: The Countdown to CCPA 2020 Means You Need to Do Something Now

Yesterday at the LSA’s Place Conference in New York City, Neil Sweeney, Founder and CEO of Killi, shared his perspective on the data revolution that is coming. As Neil puts it, the ‘Privacy Genie’ is out of the bottle and will not go back in. There are three big themes impacting how we move forward: Legislation and…

Contributed by: Jenny Fahlbush

September 13, 2018

#PlaceConf: Marketers Ignoring Real World Behavior Are ‘Seeing with One Eye’

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In the opening remarks at the 2018 Place Conference in New York City, LSA’s Greg Sterling kicked off the event discussing the powerful role of location in understanding people. He argued that where people live, work, play and shop are powerful signals that offer clues about identity, affinities and intent. From the marketing context, prior…

Contributed by: Joe Morsello

July 2, 2018

Halfway Through 2018, Here’s What Local Marketers Are Talking About

Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions, to major headlines from Facebook and Google, to GDPR, the local space continues to evolve and transform. To help you get a sense of the pulse among local marketers, we’ve…

Contributed by: LSA Editors

June 25, 2018

Facebook to Require Advertiser Transparency with Custom Audience Targeting

With Facebook at the center of the data privacy discussion, the company is starting to release new advertising requirements to offer more transparency to users of the platform. Recently, the company introduced new requirements for advertisers, specifically as it relates to Custom Audience Targeting. Facebook’s Custom Audiences allows marketers an opportunity to target and reach…

Contributed by: Courtney Dobson

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