Privacy is the biggest issue marketers don’t want to face – but must. On January 1, 2020 the California Consumer Privacy Act will take effect, which will impact privacy and data rules for almost everyone attending LSA19. Beyond this, there are other state laws that may go further (e.g., Washington Privacy Act). It’s also unlikely…
A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information. Sixty-three percent (63%) of respondents said that they were more aware today than last year of how their personal data was being used by digital marketers. And roughly…
Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function. A new study of 1,013 US consumers from Blue Fountain Media UX revealed consumer views on privacy, retail and e-commerce and website content. Keeping websites current is critical; 81% of consumers “think less…
Today, January 28, is officially “Data Privacy Day,” which began in 2007 in Europe and in 2008 in the US. Privacy is a topic that many people find confusing or boring. But it’s probably the most important topic facing marketers and brands right now. Data is the currency of the digital economy. Privacy rules have…
Trust in political institutions, corporations, internet platforms and digital media is in serious decline. That’s one of the big digital themes of 2018 that will continue in 2019 and beyond. Every sector of the online media ecosystem is now rife with distrust. Almost daily we read about fake news, brand safety issues, bot traffic, click fraud, location fraud, as well as increasing…
Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, called Portal. A full-fledged Amazon Alexa device, it doesn’t “lead” with Alexa. It seeks to differentiate as a Facebook-branded video-calling and chat device: Portal offers hands-free voice control. You can start a video call simply by saying “Hey Portal” and noting who…
Yesterday at the LSA’s Place Conference in New York City, Neil Sweeney, Founder and CEO of Killi, shared his perspective on the data revolution that is coming. As Neil puts it, the ‘Privacy Genie’ is out of the bottle and will not go back in. There are three big themes impacting how we move forward: Legislation and…
In the opening remarks at the 2018 Place Conference in New York City, LSA’s Greg Sterling kicked off the event discussing the powerful role of location in understanding people. He argued that where people live, work, play and shop are powerful signals that offer clues about identity, affinities and intent. From the marketing context, prior…
Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions, to major headlines from Facebook and Google, to GDPR, the local space continues to evolve and transform. To help you get a sense of the pulse among local marketers, we’ve…
With Facebook at the center of the data privacy discussion, the company is starting to release new advertising requirements to offer more transparency to users of the platform. Recently, the company introduced new requirements for advertisers, specifically as it relates to Custom Audience Targeting. Facebook’s Custom Audiences allows marketers an opportunity to target and reach…
