On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the discussion stood out. According to MomentFeed, two-thirds of web searches conducted today are “unbranded”, meaning the consumer did not enter a brand name in the search query. And unbranded search…
Consumer behavior is changing and retail brands and struggling to realign their approach to marketing accordingly. A new report, “The State of Retail 2019” from the “intent marketing” firm Synup examines what this gap means for retailers and how they need to adjust their tactics to ensure continued success. We had the report’s author, Synup…
In this episode of the Above the Cloud podcast, Duda Co-founder and CEO Itai Sadan talks about the website builder business and how the company plans to use its recent $25 million equity round. This round brings Duda’s fundraising total to $50 million since the company was founded in 2009 by Itai and CTO Amir…
In this episode of the Above the Cloud podcast, we ask iHeartMedia EVP of Marketing Eric Hadley to talk about the state of local radio and how it is evolving into “all things audio.” Hadley will be speaking at the LSA’s upcoming Localogy Place conference, October 15-16 in Austin, Texas. We share some podcast highlights below…
In this episode of the Above the Cloud podcast, we ask Boostability CEO Gavan Thorpe to talk about the state of local SEO. His company focuses on delivering SEO services at scale to very small businesses. Boostability works with partners like directory companies and digital agencies, as well as, increasingly, non-media centric B2B channels like…
Dan Hight is a longstanding presence in the local digital ecosystem, having held senior sales, partnership, and strategy roles at Ground Truth and DexYP (now Thryv). Today Dan is wearing a thought-leadership hat in his role as chair of the LSA’s Place Conference, which takes place October 15-16 in Austin, TX. In the podcast, we…
The LSA’s Above the Cloud podcast returned after a summer break this week with a brisk roundtable featuring my colleagues from the LSA analyst team, Neal Polachek and Mike Boland. Mike recently joined LSA to help us expand our coverage of the local and SMB market. Mike’s a very busy guy. On top of his…
Our latest Above the Cloud forecast features an interview with SOCi Chief Marketing Officer Monica Ho, who lead a recent project to sift through more than 50,000 pages for 16,000 locations for 163 franchise brands to answer a simple question, “What does successful localized social marketing look like?” The result is the recently released 2019…
The Above the Cloud podcast is back this week with a new episode featuring Josh May, co-founder & CEO of POWr, a San Francisco based start-up that builds website plug ins for self-service website users, mostly small business owners. Josh sees POWr’s role as helping SMBs make their sites more competitive with big businesses. Josh started his…
Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses. And getting it right is important, given we’re looking at a pretty rapid transition from older to younger business owners in the coming years as Baby Boomers set to hit retirement age at a 10,000 per day clip…
