Podcasts

Archive for the ‘Podcasts’ Category

July 16, 2018

New Tech Adoption Index Podcast: “There Must Be an App for That”

The Above the Cloud podcast is back this week with a new episode featuring Josh May, co-founder & CEO of POWr, a San Francisco based start-up that builds website plug ins for self-service website users, mostly small business owners. Josh sees POWr’s role as helping SMBs make their sites more competitive with big businesses. Josh started his…

Contributed by: LSA Editors

April 16, 2018

Podcast: Talking SMB Sales with Cisco’s Jenn Allen

Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses. And getting it right is important, given we’re looking at a pretty rapid transition from older to younger business owners in the coming years as Baby Boomers set to hit retirement age at a 10,000 per day clip…

Contributed by: Charles Laughlin

April 11, 2018

OnTarget: Simpli.fi’s Frost Prioleau on the Differences between Local and Personalized Programmatic

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Eighty percent of display advertising will be bought programmatically in 2018, according to eMarketer. Simpli.fi is a company that brings programmatic to the local market for enterprises and small businesses alike. The company manages low-budget display campaigns and says it sees performance. In the latest On Target podcast we spoke to Simpli.fi CEO Frost Prioleau. Among a…

Contributed by: Greg Sterling

January 4, 2018

On Target: Skyhook Talks about the Evolution & Future of Location Data

For years “local” was synonymous with small business, but smartphones, ubiquitous sensors and location data have transformed the market. Location has become about context, data and understanding how people interact with businesses and organizations offline. It’s also about audience segmentation, intent and in-store attribution. In a recent podcast discussion, I spoke with Skyhook’s David Bairstow and…

Contributed by: Greg Sterling

October 9, 2017

On Target Podcast: Brand-to-Local Marketing with Brendan Morrissey, CEO of Netsertive

In this latest installment of our podcast On Target, I speak to Brendan Morrissey, CEO and co-founder of Netsertive. Netsertive works with national brands and their local dealers or retail affiliates as well as national retailers. Many people assume that brands and national retailers are in a much stronger marketing position than SMBs. But major…

Contributed by: Greg Sterling

August 21, 2017

On Target: ZipSprout’s Megan Hannay on Local Link Building & Beyond

One of the most innovative approaches to local SEO and link building comes from ZipSprout, which connects local events and non-profits with sponsors (generally multi-location enterprises). It’s effectively a matchmaking service between between local organizations and brands. LSA’s Greg Sterling spoke with ZipSprout Co-Founder and Product Designer Megan Hannay to learn about what inspired ZipSprout and the company’s perspective…

Contributed by: Joe Morsello

July 31, 2017

On Target Podcast: “The Beginning of a Fascinating Ride”

Events in the tech world are increasingly validating the LSA’s decision to launch the Tech Adoption Index, an initiative that measures and analyzes the small business shift to the cloud to manage all aspects of their business operations. On this week’s On Target podcast (below), Charles Laughlin and Neal Polachek, the industry analysts working with…

Contributed by: Charles Laughlin

June 13, 2017

On Target Podcast: Sunir Shah, Co-Founder, The Small Business Web

The marketing technology landscape continues to expand, as documented by the chiefmartec.com infographic, which this year features over 5,000 companies (up 40% vs. 2016). Much of the technology and software being created has great potential for SMBs, but the SMB software as a service (SaaS) segment is only about 2.5% of the global software market….

Contributed by: Joe Morsello

May 10, 2017

On Target Podcast: David Shim, Founder & CEO, Placed

Location data is increasingly valuable to brands and marketers for a growing number of use cases. Some people, however, still think of geofencing when they think about location. Location data can be used to understand audiences and the customer journey, for ad targeting, competitive intelligence, media planning and attribution. And now it’s changing business models,…

Contributed by: Joe Morsello

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