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Archive for the ‘News’ Category

November 20, 2018

Daily News: SMB Tech Adoption, Digital-first Agencies, Sharing Personal Data for Personalized Ads

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: SMBs Know They Need Tech but Struggle to Make Right Choices (November 20, 2018) LSA Insider: “Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine…

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November 19, 2018

Daily News: Consumer-SMB ‘Conversational Divide,’ Internet Usage in 20 Years, SMBs & Social

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Study: The Consumer-SMB ‘Conversational Divide’ (November 19, 2018) LSA Insider: “A new report from LSA (commissioned by SOCi), “The Great Conversational Divide: What SMBs Don’t Understand About Reviews and How It’s Hurting Their…

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November 16, 2018

Daily News: Cyber Week, The Online Reputation Gap, Customer Experience and Reputation

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores (November 16, 2018) LSA Insider: “While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and…

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November 16, 2018

Weekly News: ‘Local’ Digital Ad Revenue, The SMB Landscape, Reviews & Local SEO Rankings

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth (November 9, 2018) LSA Insider: “Responding to session interviewer Greg Sterling during a…

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November 15, 2018

Daily News: ‘Local’ Digital Ad Revenue, MomentFeed’s ‘Menu Manager’, Small Business Saturday

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Co>Op Connect Helps Find Unknown, Available Co-op Funds (November 15, 2018) LSA Insider: “For over 35 years, LSA’s Co-op dept has assisted local media groups in facilitating connections between local retailers and brands. The…

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November 14, 2018

Daily News: New Google My Business App, Online and Offline Shopping, LinkedIn Revamps Pages

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Looks Increasingly Like ‘CRM Lite’ for SMBs (November 14, 2018) LSA Insider: “One can make the argument that Google My Business (GMB) has evolved from being a “listings management” tool to…

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November 13, 2018

Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps (November 13, 2018) LSA Insider: “Many companies over the last decade have shed sales reps, especially “feet on the street” in…

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November 12, 2018

Daily News: Reviews, Ratings & Local SEO Rankings, The SMB Landscape, The Voice Assistant Revolution

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. POV: SMB Telesales Don’t Work, Need ‘Product-First’ Approach (November 12, 2018) LSA Insider: “One of the highlights of last week’s Tech Adoption Summit in San Francisco was ThriveHive CMO Adam Blake’s thought-provoking discussion of…

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November 9, 2018

Daily News: The C in CRM, Incentivized Reviews, SEO Complications

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Localogy: LSA’s Final 2018 Event Happening Today in Seattle (November 9, 2018) LSA Insider: “Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing…

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November 9, 2018

Weekly News: Meaningful Content Marketing, CX & In-House MarTech Growth, Facebook Helps Online SMBs

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SMB Panel: The Demand for Service and the Problem of Scale (November 7, 2018) LSA Insider: “After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco…

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