News | LSA Insider

Archive for the ‘News’ Category

February 1, 2019

Daily News: The Website User Experience, Email’s Bright Future, Amazon’s Ad Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Website User Experience: What Matters Most? (February 1, 2019) LSA Insider: “Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function….

Contributed by: Courtney Dobson

February 1, 2019

Weekly News: Paid-Search Automation, LSA19 Privacy Sessions, Consumer Review Journey

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Paid-Search Automation Not Ready for Prime Time (January 29, 2019) LSA Insider: “Back in December I received an email from Google asking to develop a completely automated paid…

Contributed by: Courtney Dobson

January 31, 2019

Daily News: Digital Agency Concerns, Facebook Ad Revenue, Mobile Search Visits on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Where is Google Attribution? (January 31, 2019) Marketing Land: “In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled…

Contributed by: Courtney Dobson

January 30, 2019

Daily News: Consumer Review Journey, Bing’s Local Search APIs, Page Speed & Purchasing Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Recency Counts: Unpacking the ‘Consumer Review Journey’ (January 30, 2019) LSA Insider: “No one disputes the influence of reviews and ratings on consumer buying decisions. A 2018 study conducted by LSA for SOCi found…

Contributed by: Courtney Dobson

January 29, 2019

Daily News: 2019 Ad-to-Action Awards Finalists, Paid Search Automation, Facebook Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Here Are Your 2019 Ad-to-Action Awards Finalists (January 29, 2019) LSA Insider: “Today, the Local Search Association (LSA) announced finalists for the 2019 Ad-to-Action Awards. Now in its fourth year, the Awards recognize the…

Contributed by: Courtney Dobson

January 28, 2019

Daily News: Google’s Ad Campaign Support, LSA19 Privacy Sessions, Facebook’s Messaging Platforms

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On February 4, Google Will Start Intervening in SEM Campaigns (January 28, 2019) LSA Insider: “Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are…

Contributed by: Courtney Dobson

January 25, 2019

Daily News: Facebook’s Brand Safety Certification, Page Load Times, Google Organic Search CTRs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Simple Way to Find Co-op Funds You’re Probably Missing (January 25, 2019) LSA Insider: “There’s an estimated $70 billion in available co-op funds; however, roughly half of that (~$35 billion) goes unused each…

Contributed by: Courtney Dobson

January 25, 2019

Weekly News: Mobile-Marketing Cliché, Predictions from Local Marketing Experts, State of Social

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary What If Everything You Thought You Knew about Mobile Ads Is Wrong? (January 18, 2019) LSA Insider: “There’s a mobile-marketing cliché that promises mobile ads can deliver the…

Contributed by: Courtney Dobson

January 24, 2019

Daily News: Marketing to Millennials, Omnichannel Optimization, LinkedIn Adds Interest Targeting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2019 Prediction: Google Breaks Down Barrier to Entry for Local Advertisers (January 24, 2019) LSA Insider: “I think we’re going to see more of Google helping small and local businesses with their online advertising…

Contributed by: Courtney Dobson

January 23, 2019

Daily News: SMBs & DIY Digital Marketing, Why Shoppers Abandon Carts, Accelerated Mobile Pages

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Do Most SMBs DIY Their Own Digital Marketing? (January 23, 2019) LSA Insider: “Of the roughly 28 million small businesses (SMBs) in the US, how many are trying to DIY their own digital…

Contributed by: Courtney Dobson

Archive

Archive for the ‘News’ Category

Sponsored Posts

Popular Posts

Archive