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Archive for the ‘News’ Category

May 20, 2019

Daily News: SMB-Customer Communications, Voice Search Usage, AI Adoption & Implementation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Increasingly Confused World of SMB-Customer Communications (May 18, 2019) LSA Insider: “A recent survey from SaaS company Broadly, conducted by Harris, found that 60% of SMBs “say customer loyalty is their most valuable…

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May 17, 2019

Daily News: Customer Acquisition Costs, Privacy Laws & Email, Facebook Algorithm Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Sales, Segmentation & Customer Acquisition Cost: A Better Way (May 17, 2019) LSA Insider: “One of the key KPIs in the SMB-SaaS world is customer acquisition costs (CAC). Companies and investors are obsessed…

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May 17, 2019

Weekly News: GoDaddy & Yelp Integration, Ad Selling Companies, Facebook’s New Ad Resources

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings (May 16, 2019) LSA Insider: “GoDaddy, the world’s largest website domain name registrar, has made it easier for…

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May 16, 2019

Daily News: GoDaddy & Yelp Integration, Attribution Challenges, Visual Search & Local

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings (May 16, 2019) LSA Insider: “GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and…

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May 16, 2019

GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings

GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and manage their online Yelp listings, as well as monitor their reviews, by announcing an integration with the review site through its GoCentral platform. The partnership comes at a time where nearly 9 out of 10 consumers…

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May 15, 2019

Daily News: The State of Social Media Marketing, Google Marketing Live, Moz Local Updates

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Clean Up Your Marketing Strategy for Spring (May 15, 2019) LSA Insider: “Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and…

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May 14, 2019

Daily News: Facebook’s New Ad Resources, GDPR & AI-Powered Marketing, Localized Social Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases New Ad Resources for Auto Dealerships (May 14, 2019) LSA Insider: “Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through…

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May 14, 2019

Facebook Releases New Ad Resources for Auto Dealerships

Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through targeted ad campaigns. This news comes nearly a week after the company announced it was adding several new ad tools for the 90M small businesses that have an active presence on the platform, including…

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May 13, 2019

Daily News: Ad-Selling Companies, Consumer Decision Journey, Mailchimp’s Marketing Platform

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google, Facebook, Amazon Are the New NBC, ABC and CBS (May 12, 2019) LSA Insider: “Last week the IAB released its full year 2018 US digital ad revenue report. The headline was: digital advertising…

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May 10, 2019

Daily News: Local SEO & Calls, Google’s Local Campaigns, Increase Amazon Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local SEO & Calls — Advanced Strategies to Attract and Convert Customers (May 10, 2019) LSA Insider: “During a recent LSA webinar, Mark Aspillera from BrightEdge and Dave McAnally from DialogTech discussed the…

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