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Archive for the ‘News’ Category

April 4, 2019

Daily News: Peak E-Commerce, Snapchat’s Check-in Feature, Local Digital Advertising Forecast

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Are We Starting to Approach Peak E-Commerce? (April 4, 2019) LSA Insider: “Since the beginning of the internet, pundits have predicted that e-commerce will take over nearly every shopping and retail category. According to…

Contributed by: Courtney Dobson

April 3, 2019

Daily News: SMB Marketing Survey, Voice Grocery Shopping, Programmatic Overtakes Direct

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Social Wins, Paid-Search and Display Lose in SMB Marketing Survey (April 3, 2019) LSA Insider: “BrandMuscle has released the 5th edition of its “State of Local Marketing” report (registration required). The report is dense…

Contributed by: Courtney Dobson

April 2, 2019

Daily News: Local Services Ads in Voice Search Results, Martech Use Strategies, First-Party Data Sources

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website (April 2, 2019) Marketing Land: “A new online shopping survey from Episerver found 68 percent of consumers often…

Contributed by: Courtney Dobson

April 1, 2019

Daily News: Localized Social Marketing, Digital Ad Spending 2019, Voice Search Opportunity

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Stats That Show the Power of Localized Social Marketing (April 1, 2019) LSA Insider: “Business owners aspire to receive national recognition for their brand, but the platform stats and trends show that consumers…

Contributed by: Courtney Dobson

March 29, 2019

Daily News: Mobile App Spending, Google & Facebook Ad Gains, Conversion Rate Optimization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Mobile app spending to double to $156B by 2023 (March 29, 2019) Mobile Marketer: “Spending in mobile apps on Apple’s App Store and Google Play will rise 120% to $156 billion worldwide by…

Contributed by: Courtney Dobson

March 29, 2019

Weekly News: Personalized CX Solutions, Google’s Push for Quality Content, Amazon Advertising

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary McDonald’s $300M Acquisition of Local Data Startup Bodes Well for Personalized CX Solutions (March 28, 2019) LSA Insider: “If trend-setting in M&A for marketing technology is accurate, then…

Contributed by: Courtney Dobson

March 28, 2019

Daily News: Personalized CX Solutions, Amazon Advertising Strategy, In-app Native Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. McDonald’s $300M Acquisition of Local Data Startup Bodes Well for Personalized CX Solutions (March 28, 2019) LSA Insider: “If trend-setting in M&A for marketing technology is accurate, then McDonald’s just made a huge prediction…

Contributed by: Courtney Dobson

March 27, 2019

Daily News: Snapchat’s Ad Business, Google Ads Keyword Planner, Cross-Channel Measurement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. EMarketer: Snapchat’s ad business will climb 24% this year (March 27, 2019) Mobile Marketer: “EMarketer’s latest forecast for Snapchat indicates that the image-messaging app could show double-digit sales growth for at least two more…

Contributed by: Courtney Dobson

March 26, 2019

Daily News: Mobile Video Struggles, California Privacy Act, Top Channel for Discovering New Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Video Struggles Persist While Tolerance for Them Decreases (March 26, 2019) Street Fight: “It looks like the quality mobile content experts say we can expect from 5G will be much appreciated by consumers….

Contributed by: Courtney Dobson

March 25, 2019

Daily News: Google SERPs, The Value of Consumer Data, Behavior Patterns of Smart Speaker Owners

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Advising SMBOs: Google’s Push Toward Quality Content (March 25, 2019) LSA Insider: “It used to be easy to rank high on Google. Gone are the days of gaming the system, and for some digital…

Contributed by: Courtney Dobson

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