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Archive for the ‘News’ Category

October 26, 2018

Weekly News: Q&A with David Mihm, Searches that Carry Local Intent, Facebook Introduces ‘Attribution’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Q&A with David Mihm on Why He’s Joining ThriveHive (October 23, 2018) LSA Insider: “Earlier today ThriveHive and David Mihm announced that he would become the new VP…

Contributed by: Courtney Dobson

October 26, 2018

Consumers Can Now ‘Follow’ Their Favorite Businesses within Google Maps App

Yesterday, Google Maps released two updates to its app that will help consumers stay updated and informed on what’s happening at their favorite local businesses. According to Google: With more than 150 million places on Google Maps and millions of people looking for places to go, we made two updates so it’s even easier for…

Contributed by: Courtney Dobson

October 25, 2018

Daily News: Retailer’s Holiday Campaigns, Brand Humility, Google’s Mobile-First Indexing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Platforms Expand Reseller & Self-Serve Offerings for More Monetization (October 25,2018) LSA Insider: “Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies…

Contributed by: Courtney Dobson

October 24, 2018

Daily News: Q&A with David Mihm, Personalization Campaigns, Visual Search for Ecommerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Q&A with David Mihm on Why He’s Joining ThriveHive (October 23, 2018) LSA Insider: “Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company….

Contributed by: Courtney Dobson

October 24, 2018

Platforms Expand Reseller & Self-Serve Offerings for More Monetization

Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and other reseller relationships and simplifying self-serve ad buying. From the reseller side, we’ve seen announcement after announcement highlighting a new program or feature that supports more advanced marketers who want…

Contributed by: Joe Morsello

October 23, 2018

Facebook Introduces ‘Attribution’ for Online and Offline View of Customer Journey

Early last year, Facebook began beta testing a tool for marketers to monitor campaign success across the company’s platforms. That vision has come to fruition, as last week the company announced Facebook Attribution for all of its advertisers, a free tool that will provide reporting on campaigns across numerous channels. Using machine learning, the data-driven…

Contributed by: Courtney Dobson

October 23, 2018

Daily News: Brand & In-house Advertising, Voice Commerce Surge, Google & The On-SERP Experience

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Introduces ‘Attribution’ for Online and Offline View of Customer Journey (October 23, 2018) LSA Insider: “Early last year, Facebook began beta testing a tool for marketers to monitor campaign success across the company’s…

Contributed by: Courtney Dobson

October 22, 2018

Daily News: Holiday Mobile Ads, Emotional Interactions with Brands, Factual and Ibotta Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Deck: Local Search 46% (October 19, 2018) LSA Insider: “So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. Is it…

Contributed by: Courtney Dobson

October 19, 2018

Daily News: Yelp for Agencies, SMB Interest in Voice Search, GMB Insights’ New Metric

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Yelp for Agencies — What You Need to Know (October 19, 2018) LSA Insider: “During a recent webinar, John Carroll and Melanie Ricotta of Yelp explained the role of online reviews in the…

Contributed by: Courtney Dobson

October 19, 2018

Weekly News: The Gap between Marketers and SMBs, Mobile Ad Spending, Pinterest’s New Ad Tools

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Two Events Illustrate Widening Gap between Marketers and SMBs (October 15, 2018) LSA Insider: “Reflecting on the two events over the weekend I was struck by the widening…

Contributed by: Courtney Dobson

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