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Archive for the ‘News’ Category

February 13, 2019

Daily News: Location Tracking on Mobile, Cross-Device Management, Voice Assistant Usage

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Asks How Much Is Your (Location) Data Worth? (February 13, 2019) LSA Insider: “A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location…

Contributed by: Courtney Dobson

February 13, 2019

Bill Dinan announced as LSA’s New President

Today, the LSA announced the appointment of a new President, Bill Dinan. Dinan succeeds Neg Norton who retired in December after 15 years as association president. As chairman of the LSA board since 2013, Dinan is no stranger to the association and the local ecosystem. Having previously held leadership roles at WEB.com, Acquisio and Telmetrics, he…

Contributed by: LSA Editors

February 12, 2019

Daily News: Shopper Expectations for In-store Tech, Direct-To-Consumer Business, Scan-and-Go Retail

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Retailers lag shopper expectations for in-store tech (February 12, 2019) Mobile Marketer: “Mobile technology is a key part of driving consumer expectations during shopping as the digital and physical worlds converge, BRP’s survey…

Contributed by: Courtney Dobson

February 11, 2019

Daily News: Mobile and Online Coupons, Choosing a Location Data Provider, Data Privacy Laws

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Using Mobile and Online Coupons to Attract Local Customers (February 11, 2019) LSA Insider: “We can all remember the days when we cut coupons before going to the grocery store or other retailers. That…

Contributed by: Courtney Dobson

February 8, 2019

Daily News: Building a Challenger Brand, Location-Based Marketing, Cybersecurity in SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tech Adoption Summit: Conference Video — Building a Challenger Brand (February 8, 2019) LSA Insider: “One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel,…

Contributed by: Courtney Dobson

February 8, 2019

Weekly News: Online Consumer Touchpoints, Google Display Ads, Inaccurate Local Listings

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase (February 5, 2019) LSA Insider: “Most marketers have come to understand the reality of a nuanced,…

Contributed by: Courtney Dobson

February 7, 2019

Daily News: Product-Driven Marketing, The New Realities of Local Search, Instagram Advertisers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tech Adoption Summit: Conference Video — The Case for Product-Driven Marketing (February 7, 2019) LSA Insider: “We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November…

Contributed by: Courtney Dobson

February 6, 2019

Daily News: Local Search Industry Survey, Inaccurate Local Listings, Consumer’s Online Privacy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat (February 6, 2019) LSA Insider: “Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services,…

Contributed by: Courtney Dobson

February 5, 2019

Daily News: Online Consumer Touchpoints, Facebook Ad Set Budgets, Google’s Ad Revenue

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase (February 5, 2019) LSA Insider: “Most marketers have come to understand the reality of a nuanced, unique and non-linear path to purchase…

Contributed by: Courtney Dobson

February 4, 2019

Daily News: 2019 Prediction: Location Services, Google Display Ads, The State of Voice Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2019 Prediction: Location Services & Conversational Commerce (February 4, 2019) LSA Insider: “It’s Not Just Voice, it’s conversational commerce. Everyone is talking about voice. But voice’s popularity taps into a larger trend in marketing…

Contributed by: Courtney Dobson

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