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Archive for the ‘News’ Category

June 5, 2019

Daily News: Augmented Reality for Marketing, Consumers & Their Data, Moz Expands Partner Ecosystem

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. IAB releases Augmented Reality for Marketing playbook (June 5, 2019) Marketing Land: “Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching…

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June 4, 2019

Daily News: Insights from Amazon, The Rise of Data Transparency, Google’s Algorithms & Penalties

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Hey, Alexa! 4 Insights from Amazon’s Chief Evangelist for Alexa and Echo (June 4, 2019) LSA Insider: “With over one-hundred million Alexa enabled devices, it’s not breaking news that Amazon’s Alexa voice assistant has…

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June 3, 2019

Daily News: Site Personalization, The Video Algorithm, California Consumer Privacy Act

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Does A Higher Volume of Site Personalization Lead to Better Conversion Rates? (June 3, 2019) Marketing Charts: “Personalization continues to prove its value, with companies reporting benefits such as positive ROI from implementing it…

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May 31, 2019

Daily News: Foursquare Buys Placed, The Future of Search, Consumer’s Retailer Considerations

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Foursquare Buys Placed, Paving Way for More Consolidation (May 31, 2019) LSA Insider: “Last night the news broke that Foursquare was buying a major competitor, Placed. Placed had been owned by social network Snap,…

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May 31, 2019

Daily News: One-to-One Personalization, Content Goals, Google Map’s “Popular Dishes”

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SMB-SaaS: Macroeconomic Forces Driving the Market (May 30, 2019) LSA Insider: “At next week’s Localogy: Engage event in Washington DC, we’ll present findings from Wave IV of…

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May 24, 2019

Daily News: Virtual Assistants & Calls, Classic Ad Campaigns, Visual Marketing Platforms

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Happens When Virtual Assistants Start Doing Sales Calls? (May 24, 2019) LSA Insider: “Google’s AI-powered Duplex (and its B2B reciprocal CallJoy) are amazing. In fact Duplex beats the Turing Test, although the NY…

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May 24, 2019

Weekly News: Customer Acquisition Costs, User Location Sharing, Facebook Algorithm Change

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SMB Sales, Segmentation & Customer Acquisition Cost: A Better Way (May 17, 2019) LSA Insider: “One of the key KPIs in the SMB-SaaS world is customer acquisition costs…

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May 23, 2019

Daily News: Location Sharing A Year After GDPR, Mobile Video Ads, Omnichannel or Multichannel

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Year After GDPR, User Location Sharing Is Much More Selective (May 23, 2019) LSA Insider: “This Saturday marks the one-year anniversary of the implementation of Europe’s GDPR data privacy regulations. From an enforcement…

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May 22, 2019

Daily News: Location Intelligence, Content Discovery Channels on Mobile, Social Advertising Channels

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 4 Ways Location Intelligence Can Rescue Declining Auto Sales (May 22, 2019) LSA Insider: “Recent reports show that US auto sales suffered a significant decline in 2018, and it’s possible this slowdown will continue…

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May 21, 2019

Daily News: SMB-SaaS Sessions at LOCALOGY ENGAGE, Realities of Local Search, Anticipatory Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 7 Can’t Miss SMB-SaaS Sessions at LOCALOGY ENGAGE on June 3-4 (May 21, 2019) LSA Insider: “In addition to a full day of SMB conversations on June 3, on June 4 Localogy: Engage will…

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