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Archive for the ‘News’ Category

April 16, 2019

Daily News: ThriveHive Grader Data, Native Advertising Spend, The Role of Location in Attribution

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ThriveHive Data Suggests Emerging GMB Best Practices, Opportunities (April 16, 2019) LSA Insider: “Yelp and Google have lots of internal data about what kinds of local business content consumers engage with. The information is…

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April 15, 2019

Daily News: SMB’s SEO Best Practice Knowledge, Mobile vs. TV for Entertainment, Social Media Ads

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 78% of SMBs Confident in SEO Best Practice Knowledge (April 15, 2019) LSA Insider: “A recent study from The Manifest looked at the digital savviness of SMBs in the context of organic search…

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April 12, 2019

Daily News: Branded Apps Untapped Value, Content & SEO, Pinterest’s New Conversion Features

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. In the battle for mobile engagement, branded apps hold untapped value (April 12, 2019) MarTech Today: “Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest…

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April 12, 2019

Weekly News: SEO Campaign Gut Checks, Voice Search Readiness, Americans & Personal Data Usage

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Here’s why it is important to have a cohesive mobile customer experience (April 8, 2019) Marketing Land: “In the hyper-connected world we live in, it’s bewildering to see…

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April 11, 2019

Daily News: Voice Search Readiness, SEO Campaign Gut Check, Google Smart Bidding

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study Finds 96% of Business Locations Aren’t ‘Voice Search Ready’ (April 11, 2019) LSA Insider: “A new study from Uberall analyzed the voice search readiness (VSR) of 73,000 businesses in the Boston Metro area,…

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April 10, 2019

Daily News: The High Stakes of Identity, Google Ads Campaign, Personalized Media Experience

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The High Stakes of Identity (April 10, 2019) Street Fight: “Direct marketing has come a long way since physical mail addressed to “Resident” was state of the art. But while marketers have achieved an…

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April 9, 2019

Daily News: Google AdWords Call-Only Campaigns, Email Marketing Budgets, Mobile Video Ad Spending

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Build Your Skills: Google AdWords Call-Only Campaigns for Local Marketers (April 9, 2019) LSA Insider: “For some time now, the majority of paid search clicks and impressions have been on mobile devices, and for…

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April 8, 2019

Daily News: Amazon’s Fake Reviews Problem, Data-Driven Initiatives, Fastest-Growing Digital Formats

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Is an Underused Data Layer for Brands Seeking Better ROI (April 8, 2019) Street Fight: “Data represents a big opportunity to overcome huge challenges for brands when it comes to the return on…

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April 5, 2019

Daily News: Americans & Personal Data Usage, The DOOH Opportunity, ‘Rich Answers’ on Google Assistant

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 93% Want Marketers to Ask Permission to Use Personal Data (April 5, 2019) LSA Insider: “A new survey out from NBC and the Wall Street Journal reflects the ambivalence Americans feel the tech…

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April 5, 2019

Weekly News: Peak E-Commerce, Localized Social Marketing, SMB Marketing Survey

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Are We Starting to Approach Peak E-Commerce? (April 4, 2019) LSA Insider: “Since the beginning of the internet, pundits have predicted that e-commerce will take over nearly every…

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