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Archive for the ‘News’ Category

December 5, 2018

Daily News: Mobile Shopping, How Marketers are Using Video, Google Reviews Spam Attempt

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Shopping: The Shift Is Accelerating (December 5, 2018) LSA Insider: “Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys,…

Contributed by: Courtney Dobson

December 4, 2018

Daily News: Local Search Ranking Factors, Global Ad Revenue, Location Intelligence Beyond Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Search Ranking Factors Then and Now (2008 vs. 2018) (December 4, 2018) LSA Insider: “The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study…

Contributed by: Courtney Dobson

December 3, 2018

Daily News: Google Search Counts, 2018 Ranking Factors Report, Facebook’s Search Results

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brandify Data Shows Lift in Google Search Counts (December 3, 2018) LSA Insider: “Google My Business (GMB) users may have noticed an odd increase in the count of Direct Searches reported during the months…

Contributed by: Courtney Dobson

November 30, 2018

Daily News: Email Volume Spike, Most Important Shopping Tool, Amazon’s Cyber Monday

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Email Volume Spiked During Cyber Week: Study (November 30, 2018) MediaPost: “Email volume rose by 26% on Thanksgiving and 23% on Cyber Monday year-over-year, according to a study by Salesforce based on holiday marketing…

Contributed by: Courtney Dobson

November 29, 2018

Daily News: Finding a Co-op Advertising Plan, Facebook’s ‘Today In’, Simple Platform Solutions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Steps to Finding a Co-op Advertising Plan that Works for Your Client (November 29, 2018) LSA Insider: “If your customers have co-op dollars accrued for the products and brands that they sell, it’s…

Contributed by: Courtney Dobson

November 29, 2018

Weekly News: Digital & Offline Media Mix, SMB’s Social Media Investments, Echo Dot’s Big Black Friday

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Other than Amazon, E-Commerce Winners All Traditional Retailers (November 28, 2018) LSA Insider: “Early on many traditional retail organizations set up their e-commerce divisions as completely separate from…

Contributed by: Courtney Dobson

November 28, 2018

Daily News: E-Commerce Winners, Custom Mapping Technology, AR & Consumer Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Other than Amazon, E-Commerce Winners All Traditional Retailers (November 28, 2018) LSA Insider: “Early on many traditional retail organizations set up their e-commerce divisions as completely separate from their stores. The perception that online…

Contributed by: Courtney Dobson

November 27, 2018

Daily News: Echo Dot’s Black Friday, Small Business Saturday Online Sales, The Localogy Conference

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Echo Dot’s Big Black Friday: Are We in a ‘Voice First’ World Yet? (November 27, 2018) LSA Insider: “According to Amazon, the best selling product on its site this past weekend was Echo Dot….

Contributed by: Courtney Dobson

November 26, 2018

Daily News: Reputation Management Dos and Don’ts, Black Friday Spending, Data Solutions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Reputation Management Dos and Don’ts During the Holiday Season (November 26, 2018) LSA Insider: “For businesses that are just starting out and have only a small number of customers, a single negative review or…

Contributed by: Courtney Dobson

November 21, 2018

Daily News: Local Shopping Advantages, Paid Search Trends, Retailers & Black Friday Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Local Shopping’s Built-in Advantages (November 21, 2018) LSA Insider: “Consumer shopping habits have never been more complex than they are today, with shopping patterns now more fragmented and elusive than ever. And while…

Contributed by: Courtney Dobson

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