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Archive for the ‘News’ Category

July 24, 2018

Daily News: Digital Marketing Predictions, Smart Speakers & Local Searches, Google’s Mobile Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: SEO Least Popular Strategy for Enterprise Digital Marketers (July 24, 2018) LSA Insider: “Search engine optimization (SEO) has evolved over the years, with many people pronouncing it “dead” periodically. Regardless of the label…

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July 20, 2018

Daily News: Brands & Influencer Marketing, Growth in Mobile, Tech Giants Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Finds Most Brands Will Spend More On Influencer Marketing (July 20, 2018) MediaPost: “Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, with 65% aiming to…

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July 20, 2018

Weekly News: Location Intelligence, Purpose-Driven Marketing, Facebook’s ‘Keep it Local’ Campaign

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses? (July 19, 2018) LSA Insider: “Location intelligence tells you more than just where your…

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July 19, 2018

Daily News: Location Intelligence, Apple Maps, Amazon PPC & Google Ads, Digital Marketing Channels

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses? (July 19, 2018) LSA Insider: “Location intelligence tells you more than just where your clients’ customers live and work. It…

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July 18, 2018

Daily News: Facebook’s ‘Keep it Local’ Campaign, Digital Media Time, Local Search Marketplace

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs (July 18, 2018) LSA Insider: “The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and…

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July 17, 2018

Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overnight last…

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July 16, 2018

Daily News: Facebook’s Ad Manager App Tools, Purpose-Drive Marketing, Business Reviews & Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases New Creative Tools for Ads Manager App (July 16, 2018) LSA Insider: “In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their…

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July 16, 2018

Facebook Releases New Creative Tools for Ads Manager App

In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their Ads Manager app. The new additions will provide ease and efficiency for marketers and business owners on the go. Originally introduced in 2015, the Ads Manager app was designed to help marketers manage ads from…

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July 13, 2018

Daily News: Scoring the Digital Marketing Stack, Personalization & Privacy, Conversational Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Scoring the Digital Marketing Stack (July 13, 2018) LSA Insider: “During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both…

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July 13, 2018

Weekly News: Google Seller Ratings, Mobile App Marketing & Local SEO Strategy, Amazon Prime Day

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018) Street Fight: “About $3.7 trillion is spent annually in consumer purchases in the…

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