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Archive for the ‘News’ Category

July 31, 2018

Daily News: Google Search Dataset Schema, Branded Voice Integrations, Voice Assistants & SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local (July 31, 2018) Street Fight: “Street Fight’s latest survey of multi-location brands reveals they continue to shift digital marketing spending to support their local…

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July 30, 2018

Daily News: Automated Google Ads, Bing Ads Bidding Strategies, Smartphone Digital Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Automated Google Ads Won’t Solve the Challenge of Ad Creative (July 30, 2018) LSA Insider: “Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimization process using machine learning. Google…

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July 30, 2018

Automated Google Ads Won’t Solve the Challenge of Ad Creative

Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimization process using machine learning. Google takes up to 15 ad headlines and 4 description lines testing various combinations to identify the strongest ad creative for a given search query. According to Google, this kind of automated optimization of search campaign creative…

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July 27, 2018

Daily News: Google’s Mobile Speed Update, Facebook Buys Redkix, LinkedIn’s Campaign Manager

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Google mobile speed update has no impact on general mobile rankings (July 27, 2018) Search Engine Land: “So far, the Google Speed Update algorithm has had no impact on rankings in the mobile…

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July 27, 2018

Weekly News: Digital Marketing Predictions, The Rise of Visual Search, Google Ads Arrives

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Top Digital Marketing Predictions for Local Brands (July 24, 2018) LSA Insider: “Since you follow the digital marketing industry, you probably know that industry blogs are saturated with…

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July 26, 2018

Daily News: Digital and Voice Experiences, The Rise of Visual Search, E-Commerce & Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 6 Ways Marketers Are Personalizing Digital and Voice Experiences to Drive Revenue (July 26, 2018) LSA Insider: “According to Salesforce’s 2018 report, 56% of B2C customers said a tailored experience based on past interactions…

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July 25, 2018

Daily News: Voice Control & Marketers, Yext Integrates with Amazon Alexa, Google Ads Arrive

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Social Media, Websites, Email Are Top Channels Used by Medium-to-Large Digital Marketers (July 25, 2018) LSA Insider: “In an increasingly omni-channel world, marketers must invest in multiple digital media channels. But where they…

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July 24, 2018

Daily News: Digital Marketing Predictions, Smart Speakers & Local Searches, Google’s Mobile Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: SEO Least Popular Strategy for Enterprise Digital Marketers (July 24, 2018) LSA Insider: “Search engine optimization (SEO) has evolved over the years, with many people pronouncing it “dead” periodically. Regardless of the label…

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July 20, 2018

Daily News: Brands & Influencer Marketing, Growth in Mobile, Tech Giants Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Finds Most Brands Will Spend More On Influencer Marketing (July 20, 2018) MediaPost: “Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, with 65% aiming to…

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July 20, 2018

Weekly News: Location Intelligence, Purpose-Driven Marketing, Facebook’s ‘Keep it Local’ Campaign

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses? (July 19, 2018) LSA Insider: “Location intelligence tells you more than just where your…

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