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Archive for the ‘News’ Category

April 17, 2018

Daily News: Local Conversations & Crisis Management, Facebook’s ‘Loyalty Prediction’ Tool

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA18: The Starbucks Snafu & the Art of Local Conversation Management (April 17, 2018) LSA Insider: “One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything.” PlaceIQ…

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April 16, 2018

Daily News: Consumer’s ‘Hierarchy of Needs’, Informative Content, Rewarded Video Advertising

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers (April 16, 2018) LSA Insider: “Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark…

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April 13, 2018

Daily News: Effective Local Reviews Strategy, Google’s Local Algorithm, Facebook Ad Revenue

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Elements of an Effective Local Reviews Strategy (April 13, 2018) LSA Insider: “Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and…

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April 13, 2018

Weekly News: Voice Assistants & Local Search, Social Analytics Data, State of Hyperlocal

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assistants, including Apple’s Siri,…

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April 12, 2018

Daily News: Snapchat for Local Marketing, Social Analytics Data, Viewable Ad Impressions

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assistants, including Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft’s…

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April 11, 2018

Daily News: Native Ad Spending, Smart Speaker Penetration, US Mobile Sales Jump

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. OnTarget: Simpli.fi’s Frost Prioleau on the Differences between Local and Personalized Programmatic (April 11, 2018) LSA Insider: “Eighty percent of display advertising will be bought programmatically in 2018, according to eMarketer. Simpli.fi is a…

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April 10, 2018

Daily News: SMBs In-House Digital Marketing, Google’s ‘Reach Planner’, Authentic Content Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing (April 10, 2018) LSA Insider: “The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues…

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April 9, 2018

Daily News: SEO Tactics, GMB Expands Menu Editor, Customer-Centric Approach to Data Privacy

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Stand Out with SEO for Your Digital Marketing Agency (April 9, 2018) LSA Insider: “SEO is about so much more than optimizing your content with keywords and focusing on other on-page elements.”…

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April 6, 2018

Daily News: TV and Online Ad Lengths, Consumers & Data Privacy, Brick and Mortar Retail Purchases

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 38% of consumers think online ads should be shorter than TV (April 6, 2018) Marketing Dive: “A quarter of consumers think TV and online ad lengths should be the same, but need to…

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April 5, 2018

Weekly News: Next Level Location Data Usage, Importance of Real-Time Inventory, Cost of Bad Local Data

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018) Adweek: “Marketers are increasingly using location data insights to target ads, develop customer experiences…

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