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Archive for the ‘News’ Category

February 13, 2018

Daily News: Voice-Connected Consumers, Google’s ‘AMP Stories’, Keyword Importance in SEO

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: Zoho’s Raju Vegesna on Keeping it Simple for SMBs (February 13, 2018) LSA Insider: “Zoho’s go to market strategy is based heavily of offering businesses (80% of its customers are SMBs) an…

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February 12, 2018

Daily News: Map Listings and Local Search, Monitoring Web Migrations, Organic Search Growth

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2018 Prediction: Map Listings Will Drive the Future of Local Search (February 12, 2018) LSA Insider: “As proximity continues to narrow and the use of mobile search on the go rapidly rises, optimized map…

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February 9, 2018

Daily News: Creating an SEO Strategy, Direct-to-Consumer Marketing, Mobile Email Conversions

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook to begin counting viewable-only impressions for Pages’ organic reach next week (February 9, 2018) Marketing Land: “Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new…

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February 9, 2018

Weekly News: Mobile Ads in 2018, Brands Utilizing Location Data, The Voice Search Revolution

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Mobile Ads To Soar In 2018, Especially In Local Media (February 1, 2018) MediaPost: “This year, local ads on mobile devices sold by pure-play mobile providers will hit…

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February 8, 2018

Daily News: Deals in Local, Co-op Advertising Concerns, The Voice Search Revolution

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Nextdoor Introduces ‘Interests’ to Boost Engagement and Ad Revenue (February 8, 2018) LSA Insider: “Nextdoor has massive adoption and scale nationally but not when it comes to ad targeting beyond location.” Deals in Local:…

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February 7, 2018

Daily News: Google vs. Facebook, Answer Engine Optimization, Links in Content, Mobile Brand Interactions

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2018 Prediction: Google vs. Facebook Local Space Race Continues (February 7, 2018) LSA Insider: “When businesses are marketing to local, they need to be prepared for the opportunities and take advantage of the features…

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February 6, 2018

Daily News: GoDaddy’s GoCentral Integrates with GMB, Personalized Marketing, Technical SEO

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. GoDaddy’s Website Builder Is First to Integrate with Google My Business (February 6, 2018) LSA Insider: “The first coupling between a website builder and GMB, the integration provides SMBs with an avenue for creating…

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February 5, 2018

Daily News: Super Bowl Ads, Mobile Searches for ‘Same Day Shipping’, The Future of Voice Shopping

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Super Bowl Ads: Alexa Loses Her Voice and Groupon Comes Back (February 5, 2018) LSA Insider: “In total advertisers probably spent more than $500 million on Super Bowl ads. NBC was charging roughly $5…

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February 2, 2018

Daily News: Search Trends in Mobile Apps, Google Analytics ‘Audiences’ Report, Influencer Marketing in 2018

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Market Defined by Galaxies, not Ecosystems (February 2, 2018) LSA Insider: “The collection of companies offering digital tools to small businesses either directly or via resellers is better described as a collection of…

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February 2, 2018

Weekly News: What Marketers Must Know in 2018, Facebook to Prioritize Local, Google Releases ‘Bulletin’

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook (January 30, 2018) MediaPost: “Advertising spend on YouTube and Facebook will hit $37 billion by 2022,…

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