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Archive for the ‘News’ Category

June 20, 2018

Daily News: SMB Customer Retention Formula, SOCi & DexYP Partnership, Location-Based Ads for Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do You Agree with Vendasta’s SMB Customer Retention ‘Formula’? (June 20, 2018) LSA Insider: “A couple of years ago we wrote a report using Vendasta customer data on SMB churn. That report contained some…

Contributed by: Courtney Dobson

June 19, 2018

Daily News: Amazon’s ‘Alexa for Hospitality’, Mobile Ads, Google’s Local Pack Business Categories

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Wants to Put Alexa in Hotel Rooms. Here’s Why That’s a Big Deal (June 19, 2018) LSA Insider: “This morning Amazon announced a new program called “Alexa for Hospitality” as well as a…

Contributed by: Courtney Dobson

June 18, 2018

Daily News: GMB’s Featured Partners Program, Marketers & Voice Activation, Global Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Launches Featured Partners Program (June 18, 2018) LSA Insider: “Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer more support and access…

Contributed by: Courtney Dobson

June 18, 2018

Google My Business Launches Featured Partners Program

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Google has officially launched its Google My Business (GMB) Featured Partners Program. Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer more support and access to approved agencies and providers that offer GMB services to local businesses. For partners (below), benefits include customized support to match the…

Contributed by: Courtney Dobson

June 15, 2018

Daily News: Amazon Marketing Services, Google Assistant’s Duplex, Marketers & Mobile Users

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 52% of millennials want retailers to mirror their values (June 15, 2018) Marketing Land: “The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To…

Contributed by: Courtney Dobson

June 15, 2018

Weekly News: GMB’s Agency Dashboard, The Brand App Experience, The Future of Search

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why voice isn’t poised to take over the marketing world — yet (June 14, 2018) Marketing Dive: “So what really changes with search when voice is added to…

Contributed by: Courtney Dobson

June 14, 2018

Daily News: Choosing Domain Names, Google’s Mobile-First Indexing, Live-Streaming Video

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Ensure Your Clients Choose the Right Domain Name (and What to Do if They Don’t) (June 14, 2018) LSA Insider: “Domain names are more critical than many people realize. They play a…

Contributed by: Courtney Dobson

June 13, 2018

Daily News: New Google AdWords Features, Facebook & Local Business, Paid Search on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Announces New AdWords Location-Based Features for Retailers & Marketers (June 13, 2018) LSA Insider: “The changes are retail focused and are a response to changes in technology and mobile usage that have raised…

Contributed by: Courtney Dobson

June 13, 2018

Google Announces New AdWords Location-Based Features for Retailers & Marketers

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Yesterday, at the Search Marketing Expo Advanced in Seattle, Google made several announcements regarding new functionality and innovations within AdWords. The changes are retail focused and are a response to changes in technology and mobile usage that have raised consumer expectations in the retail environment. To help meet the demands of the widespread research online…

Contributed by: Courtney Dobson

June 12, 2018

Daily News: Local Sponsorship Campaigns, The Future of Search, The Brand App Experience

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Two Years & 1M Dollars Later, What We’ve Learned About Local Sponsorship Campaigns (June 12, 2018) LSA Insider: “When we started our agency a little over two years ago, we set out to establish…

Contributed by: Courtney Dobson

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