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Archive for the ‘News’ Category

February 22, 2019

Weekly News: Search Ads on Facebook, Voice-Marketing Potential, LSA19: The Essential Sessions

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Will SMBs Buy Search Ads on Facebook? (February 19, 2019) LSA Insider: “Last December Facebook started testing ads in search results — again. It had tried an initial…

Contributed by: Courtney Dobson

February 21, 2019

Daily News: Voice-Marketing Potential, Facebook Post Engagement, Google’s Follow Button

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential (February 21, 2019) LSA Insider: “There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly…

Contributed by: Courtney Dobson

February 20, 2019

Daily News: Local Media Tracking Study, Digital Advertising in U.S., Holiday Shopping on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 63% Using Social Media to Find Local Businesses Made Contact (February 20, 2019) LSA Insider: “LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner…

Contributed by: Courtney Dobson

February 19, 2019

Daily News: Search Ads on Facebook, B2B Engagement Channels, Google Actions vs. Alexa Skills

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Will SMBs Buy Search Ads on Facebook? (February 19, 2019) LSA Insider: “Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered…

Contributed by: Courtney Dobson

February 18, 2019

Daily News: EU Small Business Sites, Amazon ‘Moments’, Shopping Campaigns in Bing Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Almost 50% of EU Small Business Sites Fail CX Rules (February 18, 2019) LSA Insider: “European search industry trade association SIINDA released data on the state of European small business websites. The data…

Contributed by: Courtney Dobson

February 18, 2019

Amazon ‘Moments’ Enables Marketers to Reward Customers for Desired Actions

Last week, Amazon introduced its Moments platform, a service that allows brands to reward customers following various “moments” completed throughout their purchasing journeys via mobile app or website. The term “moments” indicates a desired consumer action. When a customer completes a given task, Amazon then delivers the reward, physical or digital, to the customer’s Amazon…

Contributed by: Courtney Dobson

February 15, 2019

Daily News: LSA19: The Essential Sessions, ‘Amazon Moments’ Tool, Brand & Consumer Connections

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA19: The Essential Sessions — Depending on Who You Are (February 15, 2019) LSA Insider: “LSA19 is unlike most other digital marketing and technology conferences — because of its variety and mix of attendees….

Contributed by: Courtney Dobson

February 15, 2019

Weekly News: Enhancements to Google Ads, Mobile & Online Coupons, The Cost of Location Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers (February 14, 2019) LSA Insider: “The bulk of Google’s latest announcements and feature updates to the Google Ads…

Contributed by: Courtney Dobson

February 14, 2019

Daily News: Digital Ad Revenues, Yelp Economic Average, Enhancements to Google Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Digital Ad Revenues on Track to Pass $100 Billion (2018) (February 14, 2019) LSA Insider: “The IAB announced that US digital ad revenues hit $26.2 billion in Q3, 2018. Spending growth was roughly 21%…

Contributed by: Courtney Dobson

February 14, 2019

Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers

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The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with access to professional videos and commercials. Some of these updates include improved measurement of sales lift from YouTube campaigns, new bidding options for video campaigns, and new ad options on…

Contributed by: Joe Morsello

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