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Archive for the ‘News’ Category

December 18, 2018

Daily News: ‘No-Click’ Search Queries, Voice Search Readiness, Retail Shoppers & Email Offers

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ‘No-Click’ Search Queries Make GMB & Proximity Even More Important (December 18, 2018) LSA Insider: “The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout…

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December 17, 2018

Daily News: Pay for Conversions on GDN, Social Media & Customer Service, The Buyer Journey

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Moves Away from Clicks with ‘Pay for Conversions’ on GDN (December 17, 2018) LSA Insider: “The move toward conversions and away from clicks is consistent with what many customers, including SMBs, are seeking….

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December 14, 2018

Daily News: Improving GMB Listings, Loyalty is Fleeting, 7 Key Takeaways About SEO this Year

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 8 Steps to a Better Google My Business Listing (December 14, 2018) LSA Insider: “Out of the many free marketing tools available today, Google My Business is one of the most powerful. In order…

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December 13, 2018

Daily News: Search Engine Improvements, Snapchat & Instagram, Content Marketing for Google SERPs

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019 (December 13, 2018) LSA Insider: “It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go…

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December 13, 2018

Weekly News: Location & Privacy, SEO Insights from Google, Digital Ad Trends to Watch in 2019

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy…

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December 12, 2018

Daily News: Local Ranking Factors, Important SEO Insights from Google, Digital Ad Trends to Watch in 2019

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ranking Factors: GMB Signals Most Important (December 12, 2018) LSA Insider: “Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and…

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December 11, 2018

Daily News: Facebook Search Ads, $1 Trillion Holiday-Shopping Question, Brands & The Amazon Age

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Testing Search Ads, but Not for SMBs Just Yet (December 11, 2018) LSA Insider: “In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced…

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December 10, 2018

Daily News: Location & Privacy, Consumers & Local Reviews, Local Ranking Factors, ‘Brick-and-Mobile’

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy and location. There was little unanimity,…

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December 7, 2018

Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of…

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December 7, 2018

Weekly News: Moz’s ‘State of Local SEO’ Report, Mobile Shopping, Google Search Counts

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors…

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