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Archive for the ‘News’ Category

April 30, 2019

Daily News: Customer Acquisition Costs, SaaS ‘Engagement’ Problem, GMB Subscription Bundles

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. As Customer Acquisition Costs Rise, SMB SaaS Tech Providers Find Innovative Ways to Reduce Churn (April 30, 2019) LSA Insider: “With bountiful opportunities available, investors are allocating a great deal of money into SMB…

Contributed by: Courtney Dobson

April 26, 2019

Daily News: Amazon’s Ad Revenue, Snapchat’s ‘Snap Select’, New Rules of Customer Engagement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon’s ad revenue rises 34%, but growth slows (April 26, 2019) Mobile Marketer: “The sudden deceleration in Amazon’s ad growth — after growing at least 60% in the past five quarters, as noted by…

Contributed by: Courtney Dobson

April 26, 2019

Weekly News: SaaS Valuations for SMBs, Multi-Touch Attribution, Google SERP Survey

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SaaS for SMBs: PR Is the Same, but Valuations Have Radically Changed (April 24, 2019) LSA Insider: “I saw an ad this morning for SurePayroll, which triggered me…

Contributed by: Courtney Dobson

April 25, 2019

Daily News: Facebook Stories Ads, Mobile-First Strategy, Google Search Spend Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads (April 25, 2019) Marketing Land: “Facebook’s bet on Stories Ads looks like it is paying off.COO Sheryl Sandberg said Wednesday during the company’s…

Contributed by: Courtney Dobson

April 24, 2019

Daily News: SaaS Valuations for SMBs, Google SERP Survey, Kohl’s Amazon ‘Return Centers’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SaaS for SMBs: PR Is the Same, but Valuations Have Radically Changed (April 24, 2019) LSA Insider: “I saw an ad this morning for SurePayroll, which triggered me to learn more about the company….

Contributed by: Courtney Dobson

April 23, 2019

Daily News: Automating Reputation Management, Creative Video Experiences, Mobile Payments

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. PlaceIQ Releases Inaugural Year In Location Foot Traffic Guides For The Travel, Retail, And Dining Industries (April 23, 2019) Cision: “Location is an extremely powerful holistic marketing solution. From advertising to targeting, to measurement and…

Contributed by: Courtney Dobson

April 22, 2019

Daily News: Facebook’s Digital Assistant Product, Multi-Touch Attribution, Location Data Confidence

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Working on Digital Assistant Product 2.0 (April 22, 2019) LSA Insider: “Late last year, Facebook announced it was entering the smart display hardware market with the release of its Portal devices. Portal, which…

Contributed by: Courtney Dobson

April 22, 2019

Facebook Working on Digital Assistant Product 2.0

Late last year, Facebook announced it was entering the smart display hardware market with the release of its Portal devices. Portal, which relied on Alexa as its virtual assistant, was intended to compete with Google and Amazon smart speakers. But ongoing privacy issues led to lukewarm reviews and consumer response. Now the company is reportedly…

Contributed by: Courtney Dobson

April 18, 2019

Daily News: Digital Word of Mouth & Search, Social Media Users, Destination-Based Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Here’s how digital word of mouth and search have converged (April 18, 2019) Search Engine Land: “Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer…

Contributed by: Courtney Dobson

April 18, 2019

Weekly News: ThriveHive Grader Data, SMB’s SEO Knowledge, 2019 State of Location Marketing

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Is Google Building an “Internet of Places?” (April 17, 2019) Street Fight: “Google’s core business is search. AR is going to need visual search, a clickable search of…

Contributed by: Courtney Dobson

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