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Archive for the ‘News’ Category

June 13, 2018

Daily News: New Google AdWords Features, Facebook & Local Business, Paid Search on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Announces New AdWords Location-Based Features for Retailers & Marketers (June 13, 2018) LSA Insider: “The changes are retail focused and are a response to changes in technology and mobile usage that have raised…

Contributed by: Courtney Dobson

June 13, 2018

Google Announces New AdWords Location-Based Features for Retailers & Marketers

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Yesterday, at the Search Marketing Expo Advanced in Seattle, Google made several announcements regarding new functionality and innovations within AdWords. The changes are retail focused and are a response to changes in technology and mobile usage that have raised consumer expectations in the retail environment. To help meet the demands of the widespread research online…

Contributed by: Courtney Dobson

June 12, 2018

Daily News: Local Sponsorship Campaigns, The Future of Search, The Brand App Experience

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Two Years & 1M Dollars Later, What We’ve Learned About Local Sponsorship Campaigns (June 12, 2018) LSA Insider: “When we started our agency a little over two years ago, we set out to establish…

Contributed by: Courtney Dobson

June 11, 2018

Daily News: Location-Based Marketing Report, Mobile Marketers & Location Targeting, Search Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Location a ‘Third Way’ for Marketers Seeking to Diversify (June 11, 2018) LSA Insider: “A new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted…

Contributed by: Courtney Dobson

June 8, 2018

First Impressions of Google My Business Agency Dashboard

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This analysis of the new GMB Agency Dashboard was co-written by Matt Lacuesta, director of earned and owned media, and Brett Dugan, local listing specialist, at Location3. Google announced Tuesday the release of its Google My Business Agency Dashboard, a long-awaited update that provides agencies and platform partners a more efficient way to manage multiple…

Contributed by: Location3

June 7, 2018

Daily News: GMB’s Agency Dashboard, Marketers & Digital Ad Spend, Location Data Usage

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Officially Launches New GMB Agency Dashboard (June 7, 2018) LSA Insider: “This week Google announced the release of its highly anticipated Agency Dashboard, which was introduced by the company last month at the…

Contributed by: Courtney Dobson

June 7, 2018

Weekly News: Google Assistant Updates, Location Intelligence in Europe, Auto Geo-Coding

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google Assistant Updates & What Voice Search Means for SEO (June 4, 2018) LSA Insider: “As an off-the-cuff statement, it might be tempting to say that, ten minutes…

Contributed by: Courtney Dobson

June 7, 2018

Google Officially Launches New GMB Agency Dashboard

This week Google announced the release of its highly anticipated Agency Dashboard, which was introduced by the company last month at the Local Search Association’s LSA18 event in Chicago. The new dashboard is intended to help agencies manage numerous Google My Business listings efficiently. Some of the available capabilities on the new Agency Dashboard include: Managing…

Contributed by: Courtney Dobson

June 6, 2018

Daily News: Auto Geo-Coding, Yelp & Yext Expand Partnership, Brands & Social Media Measurement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Auto Geo-Coding Your Business Locations in Middle East & Turkey? Don’t Trust the Results (June 6, 2018) LSA Insider: “Geocodes are the things that allow us all to find things like businesses, hospitals, parks…

Contributed by: Courtney Dobson

June 5, 2018

Daily News: AR Grows & VR Slows, The Future of Voice Control, The Key to Great Customer Experiences

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AR Grows While VR Slows (June 5, 2018) LSA Insider: “Mixed reality is a term that encompasses both augmented reality (AR) and virtual reality (VR). But the two technologies appear to be headed in…

Contributed by: Courtney Dobson

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