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Archive for the ‘News’ Category

October 3, 2018

Daily News: Google Redesigns The Assistant, Social & Search Ad Growth, Holiday Shopping on Mobile

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 47% of Consumers Think Technology Will Allow Companies to Customize Experiences (October 3, 2018) LSA Insider: “A recent whitepaper from WE revealed what consumers expect technology to allow companies to do over the…

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October 2, 2018

Daily News: New Google Maps App Feature, Brands & Google Assistant, YouTube’s Video Ads

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Maps App Now Lets Users Collaboratively Make Group Dinner Plans (October 2, 2018) LSA Insider: “Google continues to adjust, change and introduce new features to Google Maps, moving beyond simply pins and directions….

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October 2, 2018

Google Maps App Now Lets Users Collaboratively Make Group Dinner Plans

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Google continues to adjust, change and introduce new features to Google Maps, moving beyond simply pins and directions. The company pledged to make the platform “more assistive and personal with new features that help you figure out what to eat, drink and do.” Announced earlier this week, Google has released a new feature that helps…

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October 1, 2018

Daily News: Amazon’s Offline Retail, SMB Website Hacks, Internet Adoption & Social Media Usage

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Go and 4-Star, Amazon Accelerating Push into Offline Retail (October 1, 2018) LSA Insider: “Amazon opened its first cashier-free convenience store, AmazonGo, last year in Seattle. It now has three Go stores, with…

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September 28, 2018

Daily News: The Customer Journey, Facebook’s In-stream Video Ads, Mobile FM Radio Ads

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey (September 28, 2018) LSA Insider: “Local listings management is table stakes for businesses big and small. But the way local…

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September 28, 2018

Weekly News: The Mobile Tipping Point, Local Marketing Tactics for Brands, ‘Shop the Look’ Pins

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Will Scam/Spam Calls Cripple Inside Sales to SMBs? (September 25, 2018) LSA Insider: “Most small businesses that rely on phone calls need to answer the phone. But increasingly…

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September 27, 2018

Daily News: Co-op Advertising, Improving Visual Search, Snapchat’s E-commerce Ad Options

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALiQ Boosts HVAC Provider’s Ad Spend 56% with Co-op Advertising (September 27, 2018) LSA Insider: “While working with an air conditioning contractor in Arizona, representatives of LOCALiQ, the new SMB marketing arm of Gannett’s…

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September 26, 2018

Daily News: Reserve with Google, Amazon Introduces ‘Consumables’, Placed & Adobe Partner

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 31% of SMBs Still Using ‘Paper’ to Manage Customer Info. (September 26, 2018) LSA Insider: “This week Salesforce is holding its massive developer and partner conference Dreamforce in San Francisco. In conjunction with…

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September 26, 2018

Google Allowing You to Reserve, Book Unique Experiences in SERPs

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Search results on Google have come a long way from a list of links. Today the SERPs enable all kinds of commerce activities like restaurant reservations, scheduling haircuts, click to call, shopping, and more. Earlier this week the company announced yet another action: reserving/booking unique experiences. From booking an urban kayaking experience, to signing up…

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September 25, 2018

Daily News: Local Marketing Tactics, Snapchat & Amazon’s Visual Search, Google’s Anniversary Event

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Will Scam/Spam Calls Cripple Inside Sales to SMBs? (September 25, 2018) LSA Insider: “Most small businesses that rely on phone calls need to answer the phone. But increasingly telemarketers and spam are clogging phone…

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