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Archive for the ‘News’ Category

May 15, 2018

Daily News: Google Map Changes, The Story of Data, Mastering Vertical Search Optimization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits (May 15, 2018) Street Fight: “Google has been making some dramatic changes to Google Maps — changes that will make…

Contributed by: Courtney Dobson

May 14, 2018

Daily News: Consumers & Personal Data, GasBuddy Partners with Navads, Online Ad Targeting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 71% of consumers worry about brands’ handling of personal data, study finds (May 14, 2018) Marketing Dive: “Nine out of 10 Americans worry about online privacy and data security, with 54% citing identity theft…

Contributed by: Courtney Dobson

May 11, 2018

Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance…

Contributed by: Courtney Dobson

May 11, 2018

Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors increasing scale. It’s…

Contributed by: Courtney Dobson

May 10, 2018

Daily News: Mobile Ad Spending, Gannett Acquires WordStream, Google Lens Improvements

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Was 57% of US Digital Spend in 2017 — Local a Hidden Beneficiary (May 10, 2018) LSA Insider: “According to the IAB’s latest internet ad revenue report, out today, digital ad spending in…

Contributed by: Courtney Dobson

May 9, 2018

Daily News: Google Duplex, Mobile-First Indexing & Advertising, Local TV Ads & Mobile Geotargeting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Duplex: AI Machines Make Calls for Consumers to SMBs (May 9, 2018) LSA Insider: “During the keynote at Google’s developer conference yesterday there was an array of announcements. Perhaps the most interesting —…

Contributed by: Courtney Dobson

May 8, 2018

Daily News: Google Image Search Updates, Effectiveness of Ad Retargeting, Voice-First Future

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Gen-Z Will Account for 40 Percent Of All Consumers By 2020 (May 8, 2018) GeoMarketing: “As with Millennials, the Gen-Z adults of tomorrow are too multitudinous and diverse to assert that they are alike…

Contributed by: Courtney Dobson

May 7, 2018

Daily News: Location Marketing Roll-Up, Local SEO Services Market, Social Media Marketing Truths

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors increasing scale. It’s a sign of the location-marketing sector…

Contributed by: Courtney Dobson

May 4, 2018

Daily News: Shoppers & Online Reviews, Google AdSense Updates, Milestone & Yelp Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses (May 4, 2018) Street Fight: “Online channels are influencing offline purchases in a big way, according to data from a newly released consumer…

Contributed by: Courtney Dobson

April 27, 2018

Daily News: Square Buys Weebly, Vivial’s Chairman at LSA18, Google Assistant & Amazon Alexa

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Ways to Get More out of #LSA18 (April 27, 2018) LSA Insider: “LSA18 is going to be an awesome event. We’ve got a tremendous group of speakers and attendees and the content is going…

Contributed by: Courtney Dobson

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