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Archive for the ‘News’ Category

August 9, 2018

Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and…

Contributed by: Courtney Dobson

August 7, 2018

Daily News: Facebook’s Local Business Pages, Bing’s Innovations, ‘Digital Everything’ Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases Major Overhaul of Local Business Pages (August 7, 2018) LSA Insider: “Announced yesterday, Facebook has made numerous updates to its Pages, Events and Jobs platforms, all intended to help connect local businesses…

Contributed by: Courtney Dobson

August 7, 2018

Facebook Releases Major Overhaul of Local Business Pages

Announced yesterday, Facebook has made numerous updates to its Pages, Events and Jobs platforms, all intended to help connect local businesses with customers and cultivate better relationships. The updates include visual redesigns and new additions, as well as tweaks and improvements to current tools. With over 80 million small businesses utilizing Facebook’s free tools, the…

Contributed by: Courtney Dobson

August 6, 2018

Daily News: Amazon & DIY E-commerce for SMBs, Google Ads Interface, Marketers & Voice

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon: The Path to DIY E-commerce for SMBs (August 6, 2018) LSA Insider: “According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from small…

Contributed by: Courtney Dobson

August 3, 2018

Daily News: Local Marketers & Co-Op Ad Programs, Google’s Core Algorithm Update, Apple’s HomePod

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Local Marketers Frustrated with Complex Co-op Ad Programs (August 3, 2018) LSA Insider: “To some co-op is viewed as a huge, multi-billion dollar marketing fund available to local retailers (advertisers). But many local…

Contributed by: Courtney Dobson

August 2, 2018

Daily News: Smart Speaker Adoption, Facebook’s Playable Ads, Optimizing for Personalized Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 70% of Emails Opened on Smartphones, Tablets (August 2, 2018) LSA Insider: “To some people this is old news, but to others it will be a surprise. About 70% of emails are opened…

Contributed by: Courtney Dobson

August 2, 2018

Weekly News: Automated Google Ads, Location Targeting, Branded Voice Integrations, Smart Speakers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Automated Google Ads Won’t Solve the Challenge of Ad Creative (July 30, 2018) LSA Insider: “Earlier this month, Google introduced “responsive search ads” which automate the search campaign…

Contributed by: Courtney Dobson

August 1, 2018

Daily News: Google Maps ‘Match’ Feature, Location Targeting, Consumers & Voice Activation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Maps for iOS Using Machine Learning to Recommend Restaurants (August 1, 2018) LSA Insider: “Yesterday, Google announced an update to Maps on iOS that will make it much easier for users to find…

Contributed by: Courtney Dobson

August 1, 2018

Google Maps for iOS Using Machine Learning to Recommend Restaurants

Yesterday, Google announced an update to Maps on iOS that will make it much easier for users to find local restaurants. The new feature will utilize machine learning to “match” users with new restaurants based on their preferences and the other restaurants they’ve visited. Match scores are not generated for every restaurant, so it’s likely…

Contributed by: Courtney Dobson

July 31, 2018

Daily News: Google Search Dataset Schema, Branded Voice Integrations, Voice Assistants & SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local (July 31, 2018) Street Fight: “Street Fight’s latest survey of multi-location brands reveals they continue to shift digital marketing spending to support their local…

Contributed by: Courtney Dobson

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