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Archive for the ‘News’ Category

November 5, 2018

Study: Desire to Excel in CX Is Driving In-House MarTech Growth

According to chiefmartec.com’s MarTech Landscape infographic, there are almost 7,000 companies providing marketing technology in the market. This is a huge jump from the 150 listed companies in the 2011 version of the graphic. Globally, the MarTech industry is estimated to be a $100 billion market, with half of that concentrated in North America and…

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October 31, 2018

Daily News: Video Advertising’s Future, Location-Powered Mobile Marketing, Chatbot Guidelines

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Using Co-Op Dollars to Amplify Small Business Saturday (October 31, 2018) LSA Insider: “Following the 2008 financial crisis, American Express launched Small Business Saturday to support local businesses fighting to survive in a struggling…

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October 30, 2018

Daily News: SMB Buying Habits, Data Exhaust for Digital Marketers, Amazon’s Sponsored Brand Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMBs Don’t Want Calls & Probably Will Delete Your Emails. Now What? (October 30, 2018) LSA Insider: “The ease with which consumers can research a product, service or business has called into question long-standing…

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October 29, 2018

Daily News: Q&A with Mike Blumenthal, Local-Mobile Search Growth, Location Data Ecosystem

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Q&A with Mike Blumenthal about GatherUp and the State of Reviews (October 28, 2018) LSA Insider: “The review management company co-founded by Mike Blumenthal, GetFiveStars, recently changed its name to GatherUp. Greg Sterling caught…

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October 26, 2018

Daily News: Google Maps App Updates, Amazon’s Ad Revenue Growth, SMB Ad Budgets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Consumers Can Now ‘Follow’ Their Favorite Businesses within Google Maps App (October 26, 2018) LSA Insider: “Yesterday, Google Maps released two updates to its app that will help consumers stay updated and informed on…

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October 26, 2018

Weekly News: Q&A with David Mihm, Searches that Carry Local Intent, Facebook Introduces ‘Attribution’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Q&A with David Mihm on Why He’s Joining ThriveHive (October 23, 2018) LSA Insider: “Earlier today ThriveHive and David Mihm announced that he would become the new VP…

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October 26, 2018

Consumers Can Now ‘Follow’ Their Favorite Businesses within Google Maps App

Yesterday, Google Maps released two updates to its app that will help consumers stay updated and informed on what’s happening at their favorite local businesses. According to Google: With more than 150 million places on Google Maps and millions of people looking for places to go, we made two updates so it’s even easier for…

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October 25, 2018

Daily News: Retailer’s Holiday Campaigns, Brand Humility, Google’s Mobile-First Indexing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Platforms Expand Reseller & Self-Serve Offerings for More Monetization (October 25,2018) LSA Insider: “Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies…

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October 24, 2018

Daily News: Q&A with David Mihm, Personalization Campaigns, Visual Search for Ecommerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Q&A with David Mihm on Why He’s Joining ThriveHive (October 23, 2018) LSA Insider: “Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company….

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October 24, 2018

Platforms Expand Reseller & Self-Serve Offerings for More Monetization

Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and other reseller relationships and simplifying self-serve ad buying. From the reseller side, we’ve seen announcement after announcement highlighting a new program or feature that supports more advanced marketers who want…

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