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Archive for the ‘News’ Category

November 16, 2018

Weekly News: ‘Local’ Digital Ad Revenue, The SMB Landscape, Reviews & Local SEO Rankings

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth (November 9, 2018) LSA Insider: “Responding to session interviewer Greg Sterling during a…

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November 15, 2018

Daily News: ‘Local’ Digital Ad Revenue, MomentFeed’s ‘Menu Manager’, Small Business Saturday

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Co>Op Connect Helps Find Unknown, Available Co-op Funds (November 15, 2018) LSA Insider: “For over 35 years, LSA’s Co-op dept has assisted local media groups in facilitating connections between local retailers and brands. The…

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November 14, 2018

Daily News: New Google My Business App, Online and Offline Shopping, LinkedIn Revamps Pages

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Looks Increasingly Like ‘CRM Lite’ for SMBs (November 14, 2018) LSA Insider: “One can make the argument that Google My Business (GMB) has evolved from being a “listings management” tool to…

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November 13, 2018

Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps (November 13, 2018) LSA Insider: “Many companies over the last decade have shed sales reps, especially “feet on the street” in…

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November 12, 2018

Daily News: Reviews, Ratings & Local SEO Rankings, The SMB Landscape, The Voice Assistant Revolution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. POV: SMB Telesales Don’t Work, Need ‘Product-First’ Approach (November 12, 2018) LSA Insider: “One of the highlights of last week’s Tech Adoption Summit in San Francisco was ThriveHive CMO Adam Blake’s thought-provoking discussion of…

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November 9, 2018

Daily News: The C in CRM, Incentivized Reviews, SEO Complications

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Localogy: LSA’s Final 2018 Event Happening Today in Seattle (November 9, 2018) LSA Insider: “Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing…

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November 9, 2018

Weekly News: Meaningful Content Marketing, CX & In-House MarTech Growth, Facebook Helps Online SMBs

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SMB Panel: The Demand for Service and the Problem of Scale (November 7, 2018) LSA Insider: “After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco…

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November 8, 2018

Daily News: Co-op Ad Dollars, Biggest Martech Challenges, Hyperlocal Listing Strategy on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Use it or Lose it: Co-op Ad Dollars (November 8, 2018) LSA Insider: “Getting consumer attention and gaining visibility during this crucial holiday season can be challenging. That’s why local retailers need to take…

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November 7, 2018

Daily News: SMB Panel Discussion, In-House MarTech Growth, Multifaceted Featured Snippets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Panel: The Demand for Service and the Problem of Scale (November 7, 2018) LSA Insider: “After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco office, we kicked off the Tech…

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November 5, 2018

Study: Desire to Excel in CX Is Driving In-House MarTech Growth

According to chiefmartec.com’s MarTech Landscape infographic, there are almost 7,000 companies providing marketing technology in the market. This is a huge jump from the 150 listed companies in the 2011 version of the graphic. Globally, the MarTech industry is estimated to be a $100 billion market, with half of that concentrated in North America and…

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