News | LSA Insider

Archive for the ‘News’ Category

February 6, 2019

Daily News: Local Search Industry Survey, Inaccurate Local Listings, Consumer’s Online Privacy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat (February 6, 2019) LSA Insider: “Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services,…

Contributed by: Courtney Dobson

February 5, 2019

Daily News: Online Consumer Touchpoints, Facebook Ad Set Budgets, Google’s Ad Revenue

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase (February 5, 2019) LSA Insider: “Most marketers have come to understand the reality of a nuanced, unique and non-linear path to purchase…

Contributed by: Courtney Dobson

February 4, 2019

Daily News: 2019 Prediction: Location Services, Google Display Ads, The State of Voice Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2019 Prediction: Location Services & Conversational Commerce (February 4, 2019) LSA Insider: “It’s Not Just Voice, it’s conversational commerce. Everyone is talking about voice. But voice’s popularity taps into a larger trend in marketing…

Contributed by: Courtney Dobson

February 1, 2019

Daily News: The Website User Experience, Email’s Bright Future, Amazon’s Ad Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Website User Experience: What Matters Most? (February 1, 2019) LSA Insider: “Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function….

Contributed by: Courtney Dobson

February 1, 2019

Weekly News: Paid-Search Automation, LSA19 Privacy Sessions, Consumer Review Journey

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Paid-Search Automation Not Ready for Prime Time (January 29, 2019) LSA Insider: “Back in December I received an email from Google asking to develop a completely automated paid…

Contributed by: Courtney Dobson

January 31, 2019

Daily News: Digital Agency Concerns, Facebook Ad Revenue, Mobile Search Visits on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Where is Google Attribution? (January 31, 2019) Marketing Land: “In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled…

Contributed by: Courtney Dobson

January 30, 2019

Daily News: Consumer Review Journey, Bing’s Local Search APIs, Page Speed & Purchasing Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Recency Counts: Unpacking the ‘Consumer Review Journey’ (January 30, 2019) LSA Insider: “No one disputes the influence of reviews and ratings on consumer buying decisions. A 2018 study conducted by LSA for SOCi found…

Contributed by: Courtney Dobson

January 29, 2019

Daily News: 2019 Ad-to-Action Awards Finalists, Paid Search Automation, Facebook Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Here Are Your 2019 Ad-to-Action Awards Finalists (January 29, 2019) LSA Insider: “Today, the Local Search Association (LSA) announced finalists for the 2019 Ad-to-Action Awards. Now in its fourth year, the Awards recognize the…

Contributed by: Courtney Dobson

January 28, 2019

Daily News: Google’s Ad Campaign Support, LSA19 Privacy Sessions, Facebook’s Messaging Platforms

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On February 4, Google Will Start Intervening in SEM Campaigns (January 28, 2019) LSA Insider: “Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are…

Contributed by: Courtney Dobson

January 25, 2019

Daily News: Facebook’s Brand Safety Certification, Page Load Times, Google Organic Search CTRs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Simple Way to Find Co-op Funds You’re Probably Missing (January 25, 2019) LSA Insider: “There’s an estimated $70 billion in available co-op funds; however, roughly half of that (~$35 billion) goes unused each…

Contributed by: Courtney Dobson

Archive

Archive for the ‘News’ Category

Popular Posts

Archive