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Archive for the ‘News’ Category

March 21, 2019

Daily News: Review Markup Penalties, Brands & Location Targeting, Amazon’s Hourly Bidding Algorithm

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do You Know How to Avoid a Review Markup Penalty? (March 21, 2019) LSA Insider: “As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from…

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March 20, 2019

Daily News: Consumers & Chatbots, Google Search Console Sitemap Report, Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 60% Not That Into Chatbots but 40% Really Like Them (March 19, 2019) LSA Insider: “There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others…

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March 19, 2019

Daily News: Instagram’s E-Commerce Solution, Bing Ads Editor Update, Native Ad Market Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Instagram Lets Brands Sell Products Directly Through the App (March 19, 2019) Search Engine Journal: “Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app….

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March 18, 2019

Daily News: SMB’s ‘SEO Strategy’, Martech Partnership Questions, The Experience Economy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Only 36% of SMBs Have an ‘SEO Strategy’ (March 18, 2019) LSA Insider: “Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks…

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March 15, 2019

Daily News: Brands & Visual Search, Voice Search Optimization, Consumer Shopping Changes

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year? (March 14, 2019) LSA Insider: “Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing…

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March 15, 2019

Weekly News: Free Local SEO Tips, Online + Offline Media ROI, Search Potential of Smart Speakers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Waze and McDonald’s Connect OOH, In-Car Ads with Geofencing (March 11, 2019) LSA Insider: “Google’s Waze and McDonald’s teamed up last October to coordinate out-of-home (OOH) billboards and…

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March 14, 2019

Daily News: SMB Online Sales Growth, Local Authenticity for Brands, Omnichannel Cart Experience

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: As SMBs Grow Online Sales, Amazon the Top Third-Party Channel (March 14, 2019) LSA Insider: “Data show that 62% of consumers with internet access shop online at least once per month. A new…

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March 13, 2019

Daily News: Online & Offline Media ROI, Think Like an App, One-Second Mobile Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Online + Offline Media Delivers Better ROI than Either Alone (March 13, 2019) LSA Insider: “For brands, retailers and small businesses that fulfill offline or through stores, traditional media is often more trusted…

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March 12, 2019

Daily News: Search Potential of Smart Speakers, Facebook’s Relevance Score, Social Video Ad Spending

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Assessing the Commercial Search Potential of Smart Speakers (March 12, 2019) LSA Insider: “There are more than 130 million smart speakers (and displays) in US homes, according to a new survey from Voicebot.ai. But…

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March 11, 2019

Daily News: Connecting OOH Billboards & In-Car Advertising, Local SEO Tips, Search Marketing Trends

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Waze and McDonald’s Connect OOH, In-Car Ads with Geofencing (March 11, 2019) LSA Insider: “Google’s Waze and McDonald’s teamed up last October to coordinate out-of-home (OOH) billboards and in-car advertising. The two geofenced roughly…

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