Archive

Archive for the ‘News’ Category

March 22, 2019

Daily News: Mobile Audience Marketing, Digital & Traditional Ad Spend, Amazon’s Mobile Video Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 key components of mobile audience marketing (March 22, 2019) Marketing Land: “As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve.” How…

Contributed by:

Continue Reading »

March 22, 2019

Weekly News: SMB’s Digital Marketing Use, Review Markup Penalties, Consumers & Chatbots

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year? (March 14, 2019) LSA Insider: “Challenges of time and budget have been consistent themes for…

Contributed by:

Continue Reading »

March 21, 2019

Daily News: Review Markup Penalties, Brands & Location Targeting, Amazon’s Hourly Bidding Algorithm

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do You Know How to Avoid a Review Markup Penalty? (March 21, 2019) LSA Insider: “As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from…

Contributed by:

Continue Reading »

March 20, 2019

Daily News: Consumers & Chatbots, Google Search Console Sitemap Report, Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 60% Not That Into Chatbots but 40% Really Like Them (March 19, 2019) LSA Insider: “There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others…

Contributed by:

Continue Reading »

March 19, 2019

Daily News: Instagram’s E-Commerce Solution, Bing Ads Editor Update, Native Ad Market Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Instagram Lets Brands Sell Products Directly Through the App (March 19, 2019) Search Engine Journal: “Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app….

Contributed by:

Continue Reading »

March 18, 2019

Daily News: SMB’s ‘SEO Strategy’, Martech Partnership Questions, The Experience Economy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Only 36% of SMBs Have an ‘SEO Strategy’ (March 18, 2019) LSA Insider: “Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks…

Contributed by:

Continue Reading »

March 15, 2019

Daily News: Brands & Visual Search, Voice Search Optimization, Consumer Shopping Changes

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year? (March 14, 2019) LSA Insider: “Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing…

Contributed by:

Continue Reading »

March 15, 2019

Weekly News: Free Local SEO Tips, Online + Offline Media ROI, Search Potential of Smart Speakers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Waze and McDonald’s Connect OOH, In-Car Ads with Geofencing (March 11, 2019) LSA Insider: “Google’s Waze and McDonald’s teamed up last October to coordinate out-of-home (OOH) billboards and…

Contributed by:

Continue Reading »

March 14, 2019

Daily News: SMB Online Sales Growth, Local Authenticity for Brands, Omnichannel Cart Experience

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: As SMBs Grow Online Sales, Amazon the Top Third-Party Channel (March 14, 2019) LSA Insider: “Data show that 62% of consumers with internet access shop online at least once per month. A new…

Contributed by:

Continue Reading »

March 13, 2019

Daily News: Online & Offline Media ROI, Think Like an App, One-Second Mobile Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Online + Offline Media Delivers Better ROI than Either Alone (March 13, 2019) LSA Insider: “For brands, retailers and small businesses that fulfill offline or through stores, traditional media is often more trusted…

Contributed by:

Continue Reading »
Close

First Name

Last Name

Company Name

Email Address