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Archive for the ‘News’ Category

March 13, 2019

Daily News: Online & Offline Media ROI, Think Like an App, One-Second Mobile Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Online + Offline Media Delivers Better ROI than Either Alone (March 13, 2019) LSA Insider: “For brands, retailers and small businesses that fulfill offline or through stores, traditional media is often more trusted…

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March 12, 2019

Daily News: Search Potential of Smart Speakers, Facebook’s Relevance Score, Social Video Ad Spending

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Assessing the Commercial Search Potential of Smart Speakers (March 12, 2019) LSA Insider: “There are more than 130 million smart speakers (and displays) in US homes, according to a new survey from Voicebot.ai. But…

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March 11, 2019

Daily News: Connecting OOH Billboards & In-Car Advertising, Local SEO Tips, Search Marketing Trends

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Waze and McDonald’s Connect OOH, In-Car Ads with Geofencing (March 11, 2019) LSA Insider: “Google’s Waze and McDonald’s teamed up last October to coordinate out-of-home (OOH) billboards and in-car advertising. The two geofenced roughly…

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March 8, 2019

Daily News: Voice Search Ready, Mobile Programmatic Outcomes, New Age of ‘Customer’ Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Getting Local Businesses Voice Search Ready (March 8, 2019) LSA Insider: “During a recent LSA webinar, Bernadette Coleman, CEO of Advice Local presented an introduction to voice search, why it’s so important for…

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March 8, 2019

Weekly News: Google’s SEO Strategy, Voice on Mobile Devices, Yelp’s Verified Trade Licenses

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google Has an SEO Strategy Too – Here It Is (March 4, 2019) LSA Insider: “Even Google and its various websites are subject to the same search algorithm the…

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March 7, 2019

Daily News: Voice & Mobile Devices, SMB Digital Marketing, Online Authority, AI-Driven Personalization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Voice Will Soon Be the Primary UI for Mobile Search (March 7, 2019) LSA Insider: “Voice is becoming the preferred way to interact with and control mobile devices. That’s according to a recent study…

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March 6, 2019

Daily News: New LSA Board Chair & Vice-Chair, Yelp’s Verified Trade Licenses, Poor Data Quality

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yelp’s Richard Now LSA Board Chairperson, Microsoft’s Nojaim Elected Vice-Chair (March 6, 2019) LSA Insider: “Last week LSA held its Annual General Meeting at the LSA19 conference. The organization re-elected board members and announced…

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March 6, 2019

Yelp’s Verified Trade Licenses Help Businesses Gain Consumer’s Trust

Part of the advantage of having the Internet in the palm of our hands is the convenience of looking up businesses quickly and easily. Within seconds of research, we can discover a business’s location, hours of operation and personal reviews and photos from other consumers. Yelp, the popular ratings and review platform for restaurants and…

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March 5, 2019

Daily News: ‘Offers’ on GMB Profiles, Mobile Voice Usage Trends, Pinterest’s Personalized Storefronts

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Update Boosts Visibility of ‘Offers’ on GMB Profiles (March 5, 2019) LSA Insider: “Online deals and discounts can have a pretty significant impact on consumer purchasing behaviors. For instance, almost two-thirds of consumers admitted…

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March 5, 2019

Update Boosts Visibility of ‘Offers’ on GMB Profiles

Online deals and discounts can have a pretty significant impact on consumer purchasing behaviors. For instance, almost two-thirds of consumers admitted that a promotion or coupon often closes a deal for them if they are undecided on making a purchase. In an attempt to help businesses entice these ambivalent consumers, a recent layout design update…

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