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Archive for the ‘News’ Category

September 26, 2018

Google Allowing You to Reserve, Book Unique Experiences in SERPs

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Search results on Google have come a long way from a list of links. Today the SERPs enable all kinds of commerce activities like restaurant reservations, scheduling haircuts, click to call, shopping, and more. Earlier this week the company announced yet another action: reserving/booking unique experiences. From booking an urban kayaking experience, to signing up…

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September 25, 2018

Daily News: Local Marketing Tactics, Snapchat & Amazon’s Visual Search, Google’s Anniversary Event

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Will Scam/Spam Calls Cripple Inside Sales to SMBs? (September 25, 2018) LSA Insider: “Most small businesses that rely on phone calls need to answer the phone. But increasingly telemarketers and spam are clogging phone…

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September 24, 2018

Daily News: Brands & Mobile Targeting, Google & SMB Websites, Amazon’s New Echo Devices

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How brands can use mobile targeting for good (September 24, 2018) Mobile Marketer: “By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer,…

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September 21, 2018

Daily News: Pinterest’s ‘Shop the Look’ Pins, Purchases on Social Media, Voice Activation Usage

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs (September 21, 2018) LSA Insider: “This free product-tagging tool allows businesses to tag Pins that feature products they want to sell, helping Pinterest’s over 250…

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September 21, 2018

Weekly News: Apple’s iOS 12 & Marketers, Brands & Customer Data, Amazon Launches ‘Storefronts’

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers (September 13, 2018) GeoMarketing: “While most of the new features…

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September 20, 2018

Daily News: The Need for an Amazon Strategy, Facebook Messenger Ads, Marketers & Loyalty Programs

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Everyone Now Needs an Amazon Strategy (September 20, 2018) LSA Insider: “Amazon is projected to bring in $4.6 billion in online ad spend this year, making it the third largest online advertising platform,…

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September 19, 2018

Daily News: Amazon’s Ad Business, Google’s New AMP Model, Social Media & Shopping Behaviors

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel (September 19, 2018) LSA Insider: “Despite its proficiency and success in helping marketers achieve a wide range of goals, some predict…

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September 18, 2018

Daily News: ‘Shoppable Billboards’, Connected TV Impressions, Consumers & Brand Loyalty

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One (September 18, 2018) AdExchanger: “It’s clear that it’s impossible to completely censor the Internet, or rely on social media sites…

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September 17, 2018

Daily News: Amazon’s ‘Storefronts’, Google Search & Personalization, TripAdvisor’s Redesign

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Launches ‘Storefronts,’ a New SMB Seller Destination (September 17, 2018) LSA Insider: “Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon is introducing a new…

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September 14, 2018

Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers,…

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