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Archive for the ‘News’ Category

December 11, 2018

Daily News: Facebook Search Ads, $1 Trillion Holiday-Shopping Question, Brands & The Amazon Age

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Testing Search Ads, but Not for SMBs Just Yet (December 11, 2018) LSA Insider: “In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced…

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December 10, 2018

Daily News: Location & Privacy, Consumers & Local Reviews, Local Ranking Factors, ‘Brick-and-Mobile’

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy and location. There was little unanimity,…

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December 7, 2018

Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of…

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December 7, 2018

Weekly News: Moz’s ‘State of Local SEO’ Report, Mobile Shopping, Google Search Counts

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors…

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December 5, 2018

Daily News: Mobile Shopping, How Marketers are Using Video, Google Reviews Spam Attempt

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Shopping: The Shift Is Accelerating (December 5, 2018) LSA Insider: “Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys,…

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December 4, 2018

Daily News: Local Search Ranking Factors, Global Ad Revenue, Location Intelligence Beyond Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Search Ranking Factors Then and Now (2008 vs. 2018) (December 4, 2018) LSA Insider: “The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study…

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December 3, 2018

Daily News: Google Search Counts, 2018 Ranking Factors Report, Facebook’s Search Results

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brandify Data Shows Lift in Google Search Counts (December 3, 2018) LSA Insider: “Google My Business (GMB) users may have noticed an odd increase in the count of Direct Searches reported during the months…

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November 30, 2018

Daily News: Email Volume Spike, Most Important Shopping Tool, Amazon’s Cyber Monday

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Email Volume Spiked During Cyber Week: Study (November 30, 2018) MediaPost: “Email volume rose by 26% on Thanksgiving and 23% on Cyber Monday year-over-year, according to a study by Salesforce based on holiday marketing…

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November 29, 2018

Daily News: Finding a Co-op Advertising Plan, Facebook’s ‘Today In’, Simple Platform Solutions

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Steps to Finding a Co-op Advertising Plan that Works for Your Client (November 29, 2018) LSA Insider: “If your customers have co-op dollars accrued for the products and brands that they sell, it’s…

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November 29, 2018

Weekly News: Digital & Offline Media Mix, SMB’s Social Media Investments, Echo Dot’s Big Black Friday

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Other than Amazon, E-Commerce Winners All Traditional Retailers (November 28, 2018) LSA Insider: “Early on many traditional retail organizations set up their e-commerce divisions as completely separate from…

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