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Archive for the ‘News’ Category

January 18, 2019

Daily News: 70 Predictions in Local for 2019, Mobile-Marketing Cliché, Google News Search Results

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 70 Predictions for 2019 from Local Marketing Experts (January 18, 2019) LSA Insider: “This is LSA’s third year of compiling predictions (2017, 2018, 2019) about the local marketing ecosystem. This year we received…

Contributed by: Courtney Dobson

January 18, 2019

Weekly News: SEO Tools Marketers Need, RIP AdWords Express, New WordPress Platform

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Voice Search Readiness in 2019 and Beyond (January 14, 2019) Street Fight: “2019 is here. While the focus in recent weeks has been predictions on the digital marketing…

Contributed by: Courtney Dobson

January 17, 2019

Daily News: 2018 Holiday Shopping Trends, Co-op Advertising Objections, Individualization Vs. Personalization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What 2018 Holiday Shopping Trends Say about Local (January 17, 2019) LSA Insider: “Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital…

Contributed by: Courtney Dobson

January 16, 2019

Daily News: New WordPress Platform, Retail Apocalypse, Post-Disruptive Marketing Landscape

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New WordPress Platform Aims to Help Local News Organizations Thrive (January 16, 2019) LSA Insider: “As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier…

Contributed by: Courtney Dobson

January 16, 2019

New WordPress Platform Aims to Help Local News Organizations Thrive

As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier with a new open-source platform called Newspack. Newspack was developed by Automatic (WordPress) with backing from Google, Lenfest, Civil and the Knight Foundation. The all-in-one platform, designed for small- and medium-sized organizations, will help local news…

Contributed by: Courtney Dobson

January 15, 2019

Daily News: Digital Video for Brands, Doddle Launches in US, Record-Breaking Online Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Premium non-skippable video can offer brands stronger messaging opportunities, new study finds (January 15, 2019) The Drum: “Digital video is a strong driver of brand awareness but must be tailored to its environment for…

Contributed by: Courtney Dobson

January 14, 2019

Daily News: AdWords Express is Dead, SEO Tools for Marketers, Voice Search Readiness in 2019

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AdWords Express Is Dead, Long Live Smart Campaigns (January 14, 2019) LSA Insider: “RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced…

Contributed by: Courtney Dobson

January 11, 2019

Daily News: Smart Audio Report, US Social Trends for 2019, Google’s Internal SEO Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Now Nearly 120 Million Smart Speakers in U.S. (January 11, 2019) LSA Insider: “The Smart Audio Report revealed that 21% of US adults (53 million) own a smart speaker, up from 18% (43…

Contributed by: Courtney Dobson

January 11, 2019

Weekly News: Local SEO Predictions, Five-star Reviews, The Local-Social Content Challenge for Brands

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary What Do 100 Million Alexa Devices Mean for the Local Market? (January 7, 2019) LSA Insider: “Amazon’s Dave Limp revealed in an interview that the company had sold…

Contributed by: Courtney Dobson

January 10, 2019

Daily News: Big Data & Brick-and-Mortar, Instagram’s New Feature, Marketing Trends in 2019

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Starting the New Year Off Right with Co-op Advertising (January 10, 2019) LSA Insider: “The New Year has officially begun, which means it’s time to start organizing and preparing your client’s co-op advertising plans…

Contributed by: Courtney Dobson

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