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Archive for the ‘News’ Category

March 26, 2019

Daily News: Mobile Video Struggles, California Privacy Act, Top Channel for Discovering New Brands

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Video Struggles Persist While Tolerance for Them Decreases (March 26, 2019) Street Fight: “It looks like the quality mobile content experts say we can expect from 5G will be much appreciated by consumers….

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March 25, 2019

Daily News: Google SERPs, The Value of Consumer Data, Behavior Patterns of Smart Speaker Owners

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Advising SMBOs: Google’s Push Toward Quality Content (March 25, 2019) LSA Insider: “It used to be easy to rank high on Google. Gone are the days of gaming the system, and for some digital…

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March 22, 2019

Daily News: Mobile Audience Marketing, Digital & Traditional Ad Spend, Amazon’s Mobile Video Ads

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 key components of mobile audience marketing (March 22, 2019) Marketing Land: “As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve.” How…

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March 22, 2019

Weekly News: SMB’s Digital Marketing Use, Review Markup Penalties, Consumers & Chatbots

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year? (March 14, 2019) LSA Insider: “Challenges of time and budget have been consistent themes for…

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March 21, 2019

Daily News: Review Markup Penalties, Brands & Location Targeting, Amazon’s Hourly Bidding Algorithm

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do You Know How to Avoid a Review Markup Penalty? (March 21, 2019) LSA Insider: “As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from…

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March 20, 2019

Daily News: Consumers & Chatbots, Google Search Console Sitemap Report, Content Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 60% Not That Into Chatbots but 40% Really Like Them (March 19, 2019) LSA Insider: “There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others…

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March 19, 2019

Daily News: Instagram’s E-Commerce Solution, Bing Ads Editor Update, Native Ad Market Growth

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Instagram Lets Brands Sell Products Directly Through the App (March 19, 2019) Search Engine Journal: “Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app….

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March 18, 2019

Daily News: SMB’s ‘SEO Strategy’, Martech Partnership Questions, The Experience Economy

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Only 36% of SMBs Have an ‘SEO Strategy’ (March 18, 2019) LSA Insider: “Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks…

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March 15, 2019

Daily News: Brands & Visual Search, Voice Search Optimization, Consumer Shopping Changes

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year? (March 14, 2019) LSA Insider: “Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing…

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March 15, 2019

Weekly News: Free Local SEO Tips, Online + Offline Media ROI, Search Potential of Smart Speakers

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Waze and McDonald’s Connect OOH, In-Car Ads with Geofencing (March 11, 2019) LSA Insider: “Google’s Waze and McDonald’s teamed up last October to coordinate out-of-home (OOH) billboards and…

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