National Brand

Archive for the ‘National Brand’ Category

August 17, 2017

Agencies Must Embrace Location or Lose Their Competitive Edge

Consumers on the go are becoming more impatient and demanding. They want more personalization, greater relevance and better customer experiences. And location is one way to deliver against these growing expectations. It seems that almost weekly we get new case studies demonstrating the creative variety of ways location is being used. But even as we hear about brands…

Contributed by: Greg Sterling

August 4, 2017

The Tipping Point in Retail & How Brands Rebalance

News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open. The June 22 edition of the…

Contributed by: Brett Knobloch

August 1, 2017

Getting Location Data Right Can Be the Key to European Expansion

Location, location, location – an old saying, but still relevant for twenty-first century businesses. Your business’s real-world location data is equally as important as where you choose to set up shop. Consider this: 80% of all mobile searches are made by consumers looking to find goods and services near them. Over half of these searches…

Contributed by: Florian Huebner

July 21, 2017

Snapchat Goes All In On Local Advertising

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point this week when its stock fell below the IPO price of $17 per share. But if Snap’s recent moves are any indication, the company has…

Contributed by: Sean Flavin

July 5, 2017

Report: Keys to a Winning Multi-Location Digital Strategy

Many people are surprised to discover e-commerce is still less than 10% of total retail: roughly $400 billion out of nearly $5 trillion last year. And while online commerce continues to grow, the larger story is how digital media are affecting not billions but trillions in offline consumer spending. According to Deloitte, more than $2…

Contributed by: Joe Morsello

June 22, 2017

Data: Local Assets Drive 85% of Consumer Impressions for Brands

Multi-location brands are faced with a two-fold marketing challenge: building national awareness and reaching consumers where they shop locally. With more than 90% of purchases still taking place in physical stores, local tactics are important and new data reinforce this importance. According to a new study, when both brand and location-specific pages exist, 85% of…

Contributed by: Joe Morsello

June 1, 2017

Study: Brands Will Outspend SMBs on Local Advertising by $9B This Year

In the battle for local-market visibility, brands and enterprises are outspending SMBs. Though local businesses are far more numerous, larger brands and retailers have many more resources for exposure in local markets. As they wake up to the importance of local to mobile users, brands are shifting priorities and budgets. This year they are expected…

Contributed by: Joe Morsello

May 24, 2017

Summer Offers Variety of Co-op Opportunities for Local Advertisers

With Memorial Day Weekend already here, more and more consumers are planning summer projects and getting into vacation mode. With co-op advertising, that gives us a raft of new things to focus on and new brands to explore. Think of the things folks do in the summertime and then focus on the brands of products…

Contributed by: Tim Brennan

May 17, 2017

Local Listings Even Bigger Headache in Europe Says uberall Co-Founder

Presence management, local listing optimization, business data management. Whatever you call it, the act of ensuring name, address and phone are accurate and consistent across all of the relevant channels is a challenge faced around the world by businesses big and small. While it’s challenging for independent businesses, it’s an even greater challenge for multi-location…

Contributed by: Joe Morsello

May 10, 2017

On Target Podcast: David Shim, Founder & CEO, Placed

Location data is increasingly valuable to brands and marketers for a growing number of use cases. Some people, however, still think of geofencing when they think about location. Location data can be used to understand audiences and the customer journey, for ad targeting, competitive intelligence, media planning and attribution. And now it’s changing business models,…

Contributed by: Joe Morsello

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