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Archive for the ‘National Brand’ Category

July 27, 2015

300+ Location Jeweler Explores Consumer Shift to Mobile Search

From store look-ups to product research, during last week’s webinar with Rio SEO, a representative from Fred Meyer Jewelers confirmed what recent studies have been showing: consumers are increasingly turning to mobile to find, research and sometimes transact with local businesses. Warren Raisch, chief customer officer of Rio SEO, offered some compelling stats and commentary…

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July 8, 2015

YP Taking a Selective Sales Approach With New Mobile Display Offering

YP has introduced a new mobile display advertising product for SMBs called ypDisplay. This new offering joins a family of other digital marketing services and search-related products, which have been introduced in the past several months. I spoke to YP CTO Darren Clark about the announcement and the thinking behind it. Clark said a number of very interesting…

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June 18, 2015

SMBs Are Driving Internet Ad Revenues to Historic Levels

From consuming content, to finding information, consumers now spend most of their media time engaged with digital media. The influence the Internet has had on consumer buying decisions seems to have grown faster than the ad industry’s investment in it. But that appears to be changing. According to the IAB and PwC, U.S. Internet ad…

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April 22, 2015

LSA15: The Brand Perspective

During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of managing location data, search, mobile and other channels in a fragmented and chaotic media universe. Just for a better sense of each organization, each panelist shared the number of locations…

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March 23, 2015

Study: Brands “Get” Websites, Still Behind on Other Location Tactics

Despite the headline, not all multi-location brands have great, location optimized websites and, not all brands are behind when it comes to critical location tactics for digital marketing success. However, a recent study shows that brands are doing pretty well when it comes to website effectiveness in search and discoverability. Placeable recently released the NatLo…

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March 19, 2015

LA Times, Toyota, Advance Auto Parts, Square Join Growing LSA|15 Speaker List

Back in February we shared a preliminary list of speakers for the 2015 LSA Conference April 20-22 in LA. Since then we have added over 30 exciting speakers. Most recently, LA Times, Toyota, Square and Advance Auto have been added to the agenda that now features 45 speakers and counting. From LA Times, Earl Baer,…

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March 16, 2015

UBL and Local Site Submit Parent Merge to Battle Yext Globally

Roughly seven years ago before UBL launched I had a conversation with its founders about their idea for a single entry point online to distribute local business data to all the relevant consumer directories and touchpoints. I supported their idea in principle and said at the time there was a great need and pent up…

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February 19, 2015

YP Launches Celebrity Anchored Campaign #MakeEveryDayLocal

YP is the probably lone US traditional-digital local search provider to continue invest in its consumer-facing brand at any level of visibility or scale. The company has launched a number of brand-related campaigns and continues to evolve its messaging. A little less than a year ago the company changed its tagline from “The New Way to Do” to “Can…

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January 5, 2015

Yelp, MapQuest, Yext, ReachLocal and 37 Others Join LSA in 2014

2014 was a great year for our membership team as we brought on 41 new members from both well-known and up-and-coming companies in the “local” space. This is one of the largest influxes of new members we have seen in recent years, and I am particularly excited about the caliber and diversity of these organizations….

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December 29, 2014

5 Local SEO Predictions for 2015

Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit. Content is still king, but rather than a trend or buzzword, it will continue to gain ground…

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