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Archive for the ‘Multi-location Brands’ Category

November 3, 2016

Why SIM Partners Think a Cubs World Series Win Is Important for Brands

The historic World Series win for the Chicago Cubs is big news nationally, but even more so for the Chicago area and Illinois as a whole. SIM Partners, a Chicago-based provider of marketing technology for multi-location businesses and new LSA member, is excited about the win as fans, but also as location-based marketers. The company’s…

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September 19, 2016

Location Is the Future of Digital Advertising – Here’s Why

Local was a term historically associated with small business advertisers and those who serviced them (i.e., newspapers, directories). Brands and larger agencies simply ignored or minimized “local.” They were interested in massive reach and “audiences.” Local was seen as the opposite of those objectives. Small time. For many years, I argued against this myopia. My…

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September 7, 2016

Location-Leading Brands Heading to Place Conference in Chicago

The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn the latest on proximity marketing, indoor location and offline analytics. Not a “mobile conference” or a “retail conference,” the Place Conference is a unique event for brands, retailers, publishers and agencies…

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August 31, 2016

Zenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits

Local marketers have realized that measuring digital marketing performance isn’t as simple as counting clicks. However, many still struggle with attribution. A number of businesses have emerged to address this problem by leveraging new technologies, the proliferation of mobile devices and now Wi-Fi. Zenreach is one of those loop-closing companies and has received a lot…

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August 29, 2016

How AI & Location Insight Can Solve the Franchise Analytics Problem

Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small, local business. However, each unit is still supported by a central, corporate presence that can provide curated resources that traditional SMB’s don’t have access to. This positions franchises with a…

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August 26, 2016

Place Conference Workshop: How to Do Location Better

The Place Conference is September 21 in Chicago — a little less than a month away. We’re now getting lots of buzz and seeing more brands register. (Speakers that initially passed are now coming back and asking to speak.) It’s going to be a great event. It’s also a unique event. It’s not a “mobile”…

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August 26, 2016

Many Brands Still Don’t Know about Location Intelligence

When I talk to companies doing location-based audience segmentation or offline attribution, such as PlaceIQ, Placed, xAd, YP, NinthDecimal, Factual, Verve, ThinkNear, UberMedia, Cubeiq and others, I routinely ask them: “do your customers understand this and its value?” Generally these days I hear that some agencies and brands are “starting to get it” or that…

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