Multi-location Brands

Archive for the ‘Multi-location Brands’ Category

April 19, 2017

Why Location Is the Future of Digital Marketing (Webinar 4.27.17)

Please join the LSA and xAd for an exclusive webinar presentation Thursday, April 27 from 2:00 pm – 3:00 pm ET. Mobile now accounts for 69% of all digital media time spent and these location-aware phones and apps are generating an abundance of location data. From targeting, to attribution, to consumer behavior, location intelligence is transforming…

Contributed by: Joe Morsello

April 11, 2017

Google, Facebook & Twitter Trade “Services” for Your Location

In a span of two weeks, Google, Facebook and Twitter (in that order) have introduced new location “services.” Behind the consumer facing appeal for these new services is an understanding by these platforms that location is a critical piece of data that is increasingly in demand by advertisers big and small. This interest in location…

Contributed by: Joe Morsello

April 10, 2017

Retail is Dead! Long Live Retail!

Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead. Payless Shoes to file Chapter 11 and close 400 Macy’s to close 68 C. Penny to close 140 Sears to close 42 Kmart to close 108 The Limited filed Chapter 11 and closed all 250…

Contributed by: Brett Knobloch

March 31, 2017

To Standardize Location MRC Releases New Data Guidelines

This week the Media Rating Council (MRC) released a 45-page “Location-Based Advertising Measurement Guidelines” document that seeks to offer best practices for the use of location data by developers, advertising companies and platforms. The market has matured to the point where such standards are arguably necessary. Publishers and ad platforms want to exploit location to…

Contributed by: Joe Morsello

March 16, 2017

Data: 25% of Marketing Budgets Spent on Location-Based Marketing

Location continues to capture headlines. For multi-location brands, many have come to understand the value of localization and targeting. The new data shows just how much spend is actually going to these efforts. In a survey of “500 marketing decision makers,” 25% of marketing budgets are spent on location-based marketing and over 50% of brands…

Contributed by: Joe Morsello

March 15, 2017

Location and Local Marketing Are Accelerating

Just a few months into 2017 and the local and location-based marketing space has already seen a lot of product developments, new hires, investments and overall activity. From mergers and partnerships, to product innovation, LSA members are making headlines. The market is accelerating. In a survey of “500 marketing decision makers” conducted by the Location-Based…

Contributed by: Joe Morsello

February 21, 2017

Everyone’s Talking Local, LSA17 Will Tell the Whole Story

There’s lots of talk about location these days. Headlines from trade publications are littered with references to “location” or “location-based.” Most of these articles only tell part of the story. It’s the same with conferences. Location has made it on to the agendas of a lot of events; however these discussions often just scratch the…

Contributed by: LSA Editors

February 16, 2017

Multi-Location Brand Strategies: Distributed, Centralized or Hybrid?

Digital channels are impacting at least $2 trillion in offline revenues according to Deloitte. Those include search, social media and reviews among others. Numerous studies and data consistently show that localized content or messaging are more effective than generic brand messaging. For example, MomentFeed customer data show that 80% of social media consumer engagements with…

Contributed by: Joe Morsello

February 13, 2017

Local SEO Tracking – How to Measure Campaign Success

When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns, which is important for marketers everywhere. Let’s explore which tools can help you track and optimize your local SEO efforts to win…

Contributed by: Mark Sullivan

February 8, 2017

How Location Helps Marketers Reach “Forgotten” Consumer Segments

2017 will be the year of personalization. Consumers will be able to enjoy truly unique messages crafted just for them. However, as Facebook’s fake-news-spewing algorithms showed last year, targeted messaging automation still requires a human touch. A paradox, but a meaningful one, since tech without humans risks creating “forgotten groups.” To achieve personalization, marketers will…

Contributed by: Florian Huebner

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