Multi-location Brands

Archive for the ‘Multi-location Brands’ Category

November 21, 2016

Infographic: 5 Consumer Insights for Small Business Saturday

In 2015, more than 95 million U.S. consumers shopped at small businesses on Small Business Saturday. Customers aware of this American Express initiative spent $16.2 billion at independent retailers and restaurants on the day, a 14% increase versus 2014. As the data show, awareness and popularity of the #ShopSmall movement continues to grow. One of…

Contributed by: Joe Morsello

November 15, 2016

GotU Driving “Real Results” for Small Businesses on Facebook

According to a recent estimate, Google and Facebook accounted for all of the growth in U.S. digital advertising in in the first half of 2016. Facebook in particular accounted for 43% of that growth. Much of this is being driven by small businesses. Many marketers are engaging with Facebook beyond the “organic” capabilities and are…

Contributed by: Joe Morsello

November 14, 2016

Study: 56% of Local Retailers Haven’t Claimed Google My Business Listing

In our efforts to provide resources for small businesses to learn about digital marketing (events, webinars, blogs, etc.), there have been a number of common recommendations coming from experts. One very practical and concrete suggestion we’ve repeatedly heard is the need for SMBs to claim and verify their Google My Business (GMB) page. Despite the…

Contributed by: Joe Morsello

November 9, 2016

The Next Phase for Waze: Growing SMB Advertisers

Waze, the crowd-sourced, mobile navigation application currently owned by Google, monetized in 2012 with in-map advertisements. The company was able to pull in national advertisers like Dunkin’ Donuts, Chick-fil-A, Panera Bread and others with almost no promotional efforts. The ability to attract such major advertiser interest with little effort is a testament to the app’s…

Contributed by: Joe Morsello

November 7, 2016

Study: Only 7% of Brands Say Marketing Is “Fully Aligned” with Local Retailers

Multi-location brands have a number of strategies when it comes to reaching local consumers. Outside of managing location data to improve local search rankings, brands are increasingly engaging local retailers to aid in these national-to-local efforts. Some look to co-op advertising to boost local awareness while others offer marketing services for social media, email, search…

Contributed by: Joe Morsello

November 3, 2016

Why SIM Partners Think a Cubs World Series Win Is Important for Brands

The historic World Series win for the Chicago Cubs is big news nationally, but even more so for the Chicago area and Illinois as a whole. SIM Partners, a Chicago-based provider of marketing technology for multi-location businesses and new LSA member, is excited about the win as fans, but also as location-based marketers. The company’s…

Contributed by: Joe Morsello

September 19, 2016

Location Is the Future of Digital Advertising – Here’s Why

Local was a term historically associated with small business advertisers and those who serviced them (i.e., newspapers, directories). Brands and larger agencies simply ignored or minimized “local.” They were interested in massive reach and “audiences.” Local was seen as the opposite of those objectives. Small time. For many years, I argued against this myopia. My…

Contributed by: Greg Sterling

September 7, 2016

Location-Leading Brands Heading to Place Conference in Chicago

The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn the latest on proximity marketing, indoor location and offline analytics. Not a “mobile conference” or a “retail conference,” the Place Conference is a unique event for brands, retailers, publishers and agencies…

Contributed by: Joe Morsello

August 31, 2016

Zenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits

Local marketers have realized that measuring digital marketing performance isn’t as simple as counting clicks. However, many still struggle with attribution. A number of businesses have emerged to address this problem by leveraging new technologies, the proliferation of mobile devices and now Wi-Fi. Zenreach is one of those loop-closing companies and has received a lot…

Contributed by: Joe Morsello

August 29, 2016

How AI & Location Insight Can Solve the Franchise Analytics Problem

Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small, local business. However, each unit is still supported by a central, corporate presence that can provide curated resources that traditional SMB’s don’t have access to. This positions franchises with a…

Contributed by: Jenny Hayward

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