Multi-location Brands

Archive for the ‘Multi-location Brands’ Category

February 21, 2017

Everyone’s Talking Local, LSA17 Will Tell the Whole Story

There’s lots of talk about location these days. Headlines from trade publications are littered with references to “location” or “location-based.” Most of these articles only tell part of the story. It’s the same with conferences. Location has made it on to the agendas of a lot of events; however these discussions often just scratch the…

Contributed by: LSA Editors

February 16, 2017

Multi-Location Brand Strategies: Distributed, Centralized or Hybrid?

Digital channels are impacting at least $2 trillion in offline revenues according to Deloitte. Those include search, social media and reviews among others. Numerous studies and data consistently show that localized content or messaging are more effective than generic brand messaging. For example, MomentFeed customer data show that 80% of social media consumer engagements with…

Contributed by: Joe Morsello

February 13, 2017

Local SEO Tracking – How to Measure Campaign Success

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When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns, which is important for marketers everywhere. Let’s explore which tools can help you track and optimize your local SEO efforts to win…

Contributed by: Mark Sullivan

February 8, 2017

How Location Helps Marketers Reach “Forgotten” Consumer Segments

2017 will be the year of personalization. Consumers will be able to enjoy truly unique messages crafted just for them. However, as Facebook’s fake-news-spewing algorithms showed last year, targeted messaging automation still requires a human touch. A paradox, but a meaningful one, since tech without humans risks creating “forgotten groups.” To achieve personalization, marketers will…

Contributed by: Florian Huebner

February 2, 2017

Keys to a Winning Multi-Location Mobile Strategy (Webinar 2.15.17)

Please join the LSA and MomentFeed for an exclusive webinar presentation Wednesday, February 15 from 2:00 pm – 3:00 pm ET. Centrally-managed, field-driven, or a hybrid approach? These are the choices that enterprises face in managing media and marketing across platforms. Which is most effective? Which is most labor-intensive? And how should multi-location brands decide?…

Contributed by: Joe Morsello

February 1, 2017

Why Facebook’s Journalism Initiative Will Help Brands Engage Local Audiences

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In mid-January, two months after its platform faced accusations of helping to swing the U.S. election, Facebook announced a new journalism initiative. Promising more options for its news-oriented pages, the platform also committed to aiding to local newsrooms. In other words, while brand pages fight for organic views, Facebook will be working with digital outlets…

Contributed by: Megan Hannay

December 6, 2016

10 Lessons Learned about Digital Co-op Advertising

More and more brands are putting co-op advertising funds toward digital media. We’ve been watching this activity for the last few years and just last month I had a chance to discuss the changing landscape with local media executives at a Borrell Associates event in San Francisco. LSA’s co-op database now shows that about 90%…

Contributed by: Neg Norton

November 21, 2016

6 Local SEO Resolutions for a Prosperous 2017

Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs. Make no mistake, traditional retail will remain strong in 2017. Amazon knows – the online retail giant is doubling down on brick and mortar…

Contributed by: Karisa Macias

November 21, 2016

Infographic: 5 Consumer Insights for Small Business Saturday

In 2015, more than 95 million U.S. consumers shopped at small businesses on Small Business Saturday. Customers aware of this American Express initiative spent $16.2 billion at independent retailers and restaurants on the day, a 14% increase versus 2014. As the data show, awareness and popularity of the #ShopSmall movement continues to grow. One of…

Contributed by: Joe Morsello

November 15, 2016

GotU Driving “Real Results” for Small Businesses on Facebook

According to a recent estimate, Google and Facebook accounted for all of the growth in U.S. digital advertising in in the first half of 2016. Facebook in particular accounted for 43% of that growth. Much of this is being driven by small businesses. Many marketers are engaging with Facebook beyond the “organic” capabilities and are…

Contributed by: Joe Morsello

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