Modern Commerce Monitor

Archive for the ‘Modern Commerce Monitor’ Category

September 11, 2019

What Keeps SMBs Up at Night?

This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️ small business survey about SMB SaaS adoption. The MCM surveys 1,000 SMBs about their use (or non-use) of SaaS to operate every aspect of their businesses. Find previous posts sourcing MCM data here. The LSA’s Modern Commerce…

Contributed by: Charles Laughlin

September 6, 2019

Video Vault: Make Yourself Mission Critical For SMBs

This is the inaugural post in LSA’s new Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. The SMB SaaS universe continues to expand. Comprising SMB operational tools, it stretches well beyond the traditional advertising & marketing…

Contributed by: Mike Boland

September 4, 2019

SMBs Like to Try Before They Buy

Contributed by: Charles Laughlin

August 26, 2019

SMB SaaS: Redefining “Local”

This article excerpts the executive summary for an upcoming LSA report. Stay tuned for more on the report’s release. Local is expanding. The media and tech sector dedicated to localized audience targeting has for decades primarily focused on small business (SMB) advertising as a source of monetization. But adjacent areas of SMB needs are starting…

Contributed by: Mike Boland

August 26, 2019

Webinar Preview: How to Move the Needle on SaaS Engagement (Video)

Despite tremendous growth in adoption and despite making a huge difference in improving the lives of small business operators, the small business software industry has a serious problem with its customers failing to sufficiently engage with the SaaS products they purchase. Many small businesses owners fail to use the software they buy to its full…

Contributed by: Charles Laughlin

August 20, 2019

Automattic Enters the CRM Game

The WordPress universe just got a little bigger… again. Following last week’s acquisition of Tumblr WordPress.com owner Automattic has acquired CRM plugin, ZBS. The latter is a top plugin on the WordPress platform and will now join Automattic’s arsenal of software. The amount of the deal was not disclosed, but we do know that ZBS…

Contributed by: Mike Boland

August 13, 2019

Why is SMB SaaS Engagement Such a Vexing Problem?

Writing about small business software is one of the primary tasks in my multi-faceted work life. I am also a small business software user. I use QuickBooks to handle the money. I use Monday.com to manage projects. I use Zoom to conduct interviews for blog posts, white papers, and podcasts. I use Slack for real-time…

Contributed by: Charles Laughlin

August 12, 2019

SaaS, ISPs Have an Edge Over Rivals in Expanding SMB Footprint

A question that we try to answer through the LSA’s Modern Commerce Monitor small business survey is the degree to which SMBs trust legacy channels to bring them into the world of cloud technology. Our view going into the research was that media channels like Yellow Pages publishers and digital agencies would have a tough…

Contributed by: Charles Laughlin

July 15, 2019

Banks Morphing into “Bank as a Platform” Players

Forbes published an interesting piece last week offering more evidence that banks understand they must go beyond offering narrow banking services to small businesses. They need to broaden their offering to remain relevant to SMBs and capture a greater share of their wallet. BNP Paribas – the French bank that owns San Francisco-based Bank of…

Contributed by: Neal Polachek

July 10, 2019

Cloud SMBs Are Younger, Focused on Growth, Opportunity

As part of our recently released Modern Commerce Monitor™️, we developed something we call the Cloud-Based Services Buyer Index. The index offers a measurement of the characteristics that typify a small business moving into the cloud vs. a business that is more resistant to the shift. We’ve said many times that the generational shift taking…

Contributed by: Charles Laughlin

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