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November 9, 2018

Localogy: LSA’s Final 2018 Event Happening Today in Seattle

Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house marketers and being held at Microsoft’s headquarters in Redmond, Washington. Here are our speakers today: Here’s our agenda: Why You Need an On-SERP Optimization…

Contributed by: Greg Sterling

October 24, 2018

Platforms Expand Reseller & Self-Serve Offerings for More Monetization

Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and other reseller relationships and simplifying self-serve ad buying. From the reseller side, we’ve seen announcement after announcement highlighting a new program or feature that supports more advanced marketers who want…

Contributed by: Joe Morsello

September 28, 2018

Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

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Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…

Contributed by: Joe Morsello

August 27, 2018

Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing

Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-held, private companies in the US. For the second year in a row, the “Advertising & Marketing” category made up the largest segment of featured companies, with 480 companies composing over 10% of the list. Additionally, “Business Products & Services” and “Software”…

Contributed by: Courtney Dobson

August 3, 2018

Replay: How Voice Search is Unraveling Content Marketing as We Know It

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During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice search is currently available on phones, in cars and on home devices and smart speakers. He dove into what’s being referred to as…

Contributed by: Courtney Dobson

June 22, 2018

Replay: Why Every Business Needs a Location Data Strategy

Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of the larger data puzzle and a critical competitive asset. During a webinar this week, Factual‘s Brian Czarny and LSA’s…

Contributed by: Joe Morsello

April 26, 2018

New Report: The Future of SMB Websites as ‘Local Data Hubs’

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Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business information. This was the second most used channel for local discovery behind only search engines. Despite this, the SMB website’s relevance is…

Contributed by: LSA Editors

March 6, 2018

Study: 97% of SMBs DIY Marketing, Most Don’t Get It

Based on several studies, the do-it-yourself (DIY) approach to marketing appears to be the norm among small businesses. While it may be the norm, it isn’t necessarily the most effective approach and new data suggest that many small businesses may be overlooking or unaware of critical components of the local marketing mix. According to Brandmuscles’s…

Contributed by: Joe Morsello

February 16, 2018

Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands

Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between people.” In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now less…

Contributed by: Joe Morsello

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