Hibu Group has named Claire Miles as the new CEO of Yell, the UK division that recently closed the books on print Yellow Pages in order to become a fully digital enterprise. Miles is currently Managing Director for the Connected Home at Centrica, the parent company of British Gas. She has been central to the…
When Instagram first launched in 2010, many marketers were just starting to understand the power of social media: testing the waters with Facebook pages and sending those first tentative tweets. But these days, even mom and pop shops know that customers are finding them via social media–namely Facebook. However, Instagram is quickly catching up in…
Predictions, what are they good for? For one thing, they’re an interesting way to peer into the collective mind of the industry at a moment in time. What are people seeing or thinking will matter? What strategies and tactics are top-of-mind? Predictions both reflect reality and, as perceptions of the immediate future, help shape it. This is LSA’s third year of compiling predictions (2017,…
Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house marketers and being held at Microsoft’s headquarters in Redmond, Washington. Here are our speakers today: Here’s our agenda: Why You Need an On-SERP Optimization…
Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and other reseller relationships and simplifying self-serve ad buying. From the reseller side, we’ve seen announcement after announcement highlighting a new program or feature that supports more advanced marketers who want…
Google has announced that the consumer version of Google+ will no longer be available August 2019. The decision follows a security issue related to the Google+ APIs where profile data was available to apps, though the information wasn’t marked as public. Google detected and resolved the issue in March 2018. While this may have influenced the…
Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…
Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-held, private companies in the US. For the second year in a row, the “Advertising & Marketing” category made up the largest segment of featured companies, with 480 companies composing over 10% of the list. Additionally, “Business Products & Services” and “Software”…
During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice search is currently available on phones, in cars and on home devices and smart speakers. He dove into what’s being referred to as…
Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of the larger data puzzle and a critical competitive asset. During a webinar this week, Factual‘s Brian Czarny and LSA’s…
