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Archive for the ‘LSAInsights’ Category

2016 Local Media Tracking Study (What’s Inside)

Study: 72% Turn to Digital Channels When Ready to Buy

Data: 25% of Marketing Budgets Spent on Location-Based Marketing

Study: Only 3 Shopping Categories Now Loyalty-Driven

Study: “High Performing” Marketers Focus on Customer Journey

Data: 40% of SMBs Believe AdWords Not Effective

Study: SMBs Want Help Finding Ethical Marketing Providers

Data: 67% of Gen-Z Shoppers Buy In-Store Most of Time

The SMB Digital Media Attitudes vs. Adoption Gap Is Closing

Study: SMBs Slow to Adopt Tech for Analytics, Customer Data Management

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