LSAInsights

Archive for the ‘LSAInsights’ Category

July 11, 2017

Report: Keys to a Winning Multi-Location Digital Strategy

Many people are surprised to discover e-commerce is still less than 10% of total retail: roughly $400 billion out of nearly $5 trillion last year. And while online commerce continues to grow, the larger story is how digital media are affecting not billions but trillions in offline consumer spending. According to Deloitte, more than $2…

Contributed by: Joe Morsello

June 30, 2017

Tech Adoption Index: Tracking SMB Usage of Cloud-Based Services

Nearly half of small and medium-sized businesses (SMBs) have adopted cloud-based tools in at least one area of their businesses and many more will over the next 12 to 18 months. As SaaS businesses establish trust with their SMB customers they will expand into adjacent services, including local marketing. This shift to the cloud may…

Contributed by: Joe Morsello

June 27, 2017

Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search

Consumers on the path to purchase bounce from media to media, online to offline and back again. This is why marketers started talking about the importance of a “multi-channel” or “omni-channel” approach. Marketers who once saw media in silos are now beginning to approach it holistically, striving to “be there” when and where consumers are…

Contributed by: Joe Morsello

June 22, 2017

Data: Local Assets Drive 85% of Consumer Impressions for Brands

Multi-location brands are faced with a two-fold marketing challenge: building national awareness and reaching consumers where they shop locally. With more than 90% of purchases still taking place in physical stores, local tactics are important and new data reinforce this importance. According to a new study, when both brand and location-specific pages exist, 85% of…

Contributed by: Joe Morsello

June 14, 2017

Study: Agencies Say Emerging Tech (VR, AI, IoT, etc.) Is Top Growth Area

Advertisers expect the marketing providers/agencies they work with to be experts on the latest technology developments and industry trends. While small agencies serving SMBs are focused on digital fundamentals (i.e., SEO, websites, Facebook, etc.), mid-sized and larger agencies are turning increasingly to new and emerging technologies. According to a study of mid-sized to large agencies,…

Contributed by: Joe Morsello

June 8, 2017

Introducing the Local Marketing Stack

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Over the past several months, I’ve drafted the Local Marketing Stack infographic, which I hope will help small business owners as a roadmap for making marketing decisions. Although the graphic is intended to help small business owners figure out their path, it can be equally useful for media agencies serving those business owners. Where Do…

Contributed by: David Mihm

June 1, 2017

Study: Brands Will Outspend SMBs on Local Advertising by $9B This Year

In the battle for local-market visibility, brands and enterprises are outspending SMBs. Though local businesses are far more numerous, larger brands and retailers have many more resources for exposure in local markets. As they wake up to the importance of local to mobile users, brands are shifting priorities and budgets. This year they are expected…

Contributed by: Joe Morsello

May 25, 2017

Top 5 Most Important Factors for Measuring Campaign Success

The fragmented nature of digital media has created lots of complexity when it comes to media planning and measurement. Even as new attribution solutions seek to make it easier to determine “what’s working,” measuring campaign success remains a challenge for most marketers. According to a new study, marketers say the top five most important insights…

Contributed by: Joe Morsello

May 18, 2017

Study: Tech Adoption Linked to Revenue Growth for Small Business

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From not having a website to using digital tools that analyze purchase behaviors, small and medium-sized businesses (SMBs) span the entire spectrum of digital adoption. However, in today’s market, effective usage of digital technologies is directly related to revenue growth. SMBs not engaging with tech are at risk of losing to those that are. A…

Contributed by: Joe Morsello