According to a new study, 68% of consumers left a review for a local business when asked; 74% of survey respondents said they were asked to leave a review. This suggests businesses that simply ask for reviews are more likely to get them than those that don’t. Overall, 97% of consumers said they had looked…
While consumers have quickly embraced digital technologies to help them make purchase decisions, businesses big and small have been slower on the uptake. While still a ways to go, enterprise brands appear to be maturing in their digital strategies. According to a study of 1,165 enterprise digital marketers, 24% reported “advanced” digital maturity. This is…
The small and medium-sized business (SMB) market is undergoing a technological and generational shift. From the management of basic business operations (accounting, payments, marketing, etc.) to the way consumers make purchases decisions, digital media and technology has completely transformed commerce. While online shopping is still only a small fraction of purchases (~10%), the influence of…
With co-op advertising, most local retailers and SMBs don’t have the time to access co-op program information, get prior approvals, create and deliver ads, send claim documentation, etc. This is where local marketing and media sellers come in. But why is an estimated $35 billion in co-op left unused each year? According to a new…
One of the original promises of digital marketing was more transparent performance measurement for marketers. The reality has been a bit more complicated than that because the consumer journey is multi-media (online and offline), multi-device and non-linear. In most cases, attributing a conversion or KPI with a campaign isn’t a one-to-one relationship. Still, marketers are…
Whether working with small, medium or large businesses, B2B marketers are creating reports, white papers, infographics and other “thought leadership” content in order to reach these target audiences. This has resulted in an overwhelming amount of content for business decisions makers to sift through in order to find real, actionable insights and the companies that can provide these insights. A recent Edelman…
More than 90% of purchases take place in brick and mortar locations. And most purchases happen not more than 15 or 20 minutes from home or work. Data show that consumers in urban markets are not willing to travel very far to make everyday purchases. According to a new study, 92% of consumers in urban…
Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain. According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or…
While the vast majority of purchases still take place in-store, the retail landscape is in transition with the closure of 1000s of brick and mortar locations and the growth of Amazon Prime. More consumers are clearly diversifying their shopping. According to a new study, 54% of consumer prefer to shop in a physical store, while…
Digital advertising was seen for years as a way to drive brand awareness or e-commerce transactions at national or international scale. Over time, that has given way to a more varied and in many cases “localized” approach, which is more engaging to consumers. Online to offline influenced buying is many times larger (trillions vs. billions)…
