LSAInsights

Archive for the ‘LSAInsights’ Category

February 13, 2015

Study: DIY Related Searches Dominate Tax Prep Category

With tax season upon us, what better time than now to look at how consumers are looking to file. According to search engine keyword performance data pulled from the LSA Insights database, searches for do-it-yourself (DIY) tax software in the 2013-2014 tax season far exceeded the number of searches for local tax service providers. Our analysis…

Contributed by: Alicia Stewart

February 10, 2015

Study: 38% of Consumers Want Mobile Coupons When Entering Stores

Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort some consumers invest in order to save money with coupons. Since not everyone has that kind of time to spare, a new study from NinthDecimal shows that there is a…

Contributed by: Joe Morsello

February 5, 2015

Study: Tire Dealers See Strong Mobile Display Ad Performance

According to data from LSA Insights, the Local Search Association’s new local media performance and planning tool, tire dealers are seeing almost 3X the click-through rate on mobile display ads as compared to the industry benchmark. More importantly, the secondary action rate (SAR) for tire dealer campaigns is about 20% higher than the benchmark. These…

Contributed by: Alicia Stewart

February 4, 2015

How Low Can you Go? Diving Deep into Local Ad Performance Metrics

Everyone is touting the benefits of location based marketing as a way to target your desired audience and create higher performing ad campaigns. And there are a lot of statistics floating around that demonstrate the effectiveness of location based marketing. But will those results be realized in your ad campaign? The larger question is whether…

Contributed by: Wesley Young

February 4, 2015

Report: Location-Enabled Ad Inventory Grows but Location Accuracy Declines

Location-based mobile advertising platform Thinknear released its Q4 Location Score Index, finding that mobile-location data has improved slightly over time but is still not accurate enough to deliver on the grand promises of mobile-location based marketing. Last quarter there was an overall location accuracy decrease of 7 percent compared with Q3 2014. The data come…

Contributed by: Greg Sterling

January 26, 2015

Introducing LSA Insights: New Local Media Performance and Planning Tool

Today, all of us here at the Local Search Association (LSA) are excited to announce the release of our new local media performance and planning tool, LSA Insights (www.LSAInsights.com). After nearly two years in the making, LSA Insights is up and running and ready to help local media publishers, agencies and brand marketers unleash the…

Contributed by: Neg Norton

January 23, 2015

Study: Legacy Media to Capture $12B of Online Ad Spend in 2015

Rebranding is one thing, but reorganizing sales staffs, learning new technologies, updating training practices and basically changing a company from the inside out is a tremendous task. That is precisely the challenge being faced by legacy media organizations whose bottom lines have taken a hit as a result of digital media and device proliferation. However,…

Contributed by: Joe Morsello

January 14, 2015

Self-Service Already Dominates SMB Digital Marketing: What’s Behind It?

Do business owners want to outsource their digital marketing to a single trusted partner or do they want to control it all in house? Data from LSA research partner Thrive Analytics reinforces the common industry view that a majority of traditional SMBs would rather work with a single trusted provider than multiple specialist firms or…

Contributed by: Greg Sterling

December 16, 2014

Study: Multi-Location Brands Still Confused about Local Search

You wouldn’t think that multi-location brands with sufficient advertising and marketing spending power would still be behind when it comes to local search strategies. But according to a new report from Forrester Consulting commissioned by SIM Partners, the brands surveyed had multiple, sometimes incorrect definitions of “local search.” Given the small sample size of just…

Contributed by: Joe Morsello

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