LSAInsights

Archive for the ‘LSAInsights’ Category

July 13, 2016

Data: Only 6% of SMBs Say Mobile is Primary Marketing Channel

A growing number of consumers are leveraging mobile devices as a primary tool to find and and engage with small and medium-sized businesses (SMBs). However, SMB investment in mobile marketing is lagging far behind consumer behavior. According to a new survey, 92% of local business owners, regardless of age, believe their mobile device is essential…

Contributed by: Joe Morsello

July 11, 2016

Study: 92% of Customer Calls Driven by Digital Media

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LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline purchases are being affected by the Internet. Customer call volumes are similarly being impacted by digital. Phone calls are a common point on the customers’ path to purchase and are extremely…

Contributed by: Joe Morsello

July 7, 2016

Data: 57% Unlikely to Buy Online from Biz with Poor Mobile Experience

Delivering a positive mobile experience to customers has never been more important. Studies continue to show that poor mobile experiences result in businesses and brands being overlooked by customers. According to a new study, 57% of consumers said they were not likely to buy online from a non-mobile friendly local business site. This applies equally…

Contributed by: Joe Morsello

June 22, 2016

Data: Internet Influence over In-Store Shopping Grows

The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that 64 cents of every dollar spent in retail stores is influenced by the internet. To find out just how influential the internet is, we conducted a one-question survey asking consumers,…

Contributed by: Joe Morsello

June 15, 2016

Data: Consumers Prefer to Shop Online for Books, Electronics, Office Supplies

Well over 90 percent of consumer retail purchases happen offline. However clear consumer preferences are emerging by shopping category. As the chart shows, consumers show a preference for online over stores for books (68% online), consumer electronics (67% online) and office supplies (51% online). But other shopping categories lean local or are local-dominant. Categories that…

Contributed by: Joe Morsello

June 9, 2016

Data: 34% of SMBs Unsatisfied with Performance of Their Websites

There are still a significant number of small and medium-sized businesses (SMBs) that don’t have websites, as much as 50% or 60% according to some estimates. And those that do have sites are often unhappy with them. Roughly one-third (34%) of SMBs with sites are “unsatisfied” with the amount of business they generate. By contrast,…

Contributed by: Joe Morsello

June 2, 2016

Data: Consumers Turn to Digital Media for Finding Local Restaurants

Of over 8,000 consumer respondents in a recent LSA survey, more than half had made a restaurant-related purchasing decision within the past 12 months. Extrapolating further, that equates to over 129 million U.S. purchasers in 2015 who made about 25 purchase decisions each. When making a decision on a restaurant, 74% said they used a…

Contributed by: Joe Morsello

May 25, 2016

Data: Location Data Boosts Ad Engagement 30%

Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to 30% when accurate location data is used to customize ad creative. Location enables marketers to target consumers based on real-world behavior or real-time location. In addition to reaching specific audiences,…

Contributed by: Joe Morsello

May 20, 2016

Survey: Only 30% of SMBs Say They Can’t Afford Marketing Partner

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Marketing and advertising providers have often struggled to scale the SMB market due to the limited budgets of these advertisers and a large population of DIY marketers. However, a new Belly survey of 429 small business owners found that only about a third feel that they can’t afford to hire a marketing provider. According to…

Contributed by: Joe Morsello

May 12, 2016

Pizza vs. Plumbers: Exploring the Local Media Consumer Journey

The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each. According to LSA data, the top three most used media for finding pizza locally…

Contributed by: Joe Morsello

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