Today Alignable released results from its Q2 2016 SMB Trust Index. Using net promoter scores (NPS) among small and medium-sized business (SMBs) vendors as a substitute for trust, the index includes data on 37 brands and is comprised of over 9,000 ratings from North American SMBs. Brands needed at least 25 ratings to be included…
A growing number of consumers are leveraging mobile devices as a primary tool to find and and engage with small and medium-sized businesses (SMBs). However, SMB investment in mobile marketing is lagging far behind consumer behavior. According to a new survey, 92% of local business owners, regardless of age, believe their mobile device is essential…
LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline purchases are being affected by the Internet. Customer call volumes are similarly being impacted by digital. Phone calls are a common point on the customers’ path to purchase and are extremely…
Delivering a positive mobile experience to customers has never been more important. Studies continue to show that poor mobile experiences result in businesses and brands being overlooked by customers. According to a new study, 57% of consumers said they were not likely to buy online from a non-mobile friendly local business site. This applies equally…
The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that 64 cents of every dollar spent in retail stores is influenced by the internet. To find out just how influential the internet is, we conducted a one-question survey asking consumers,…
Well over 90 percent of consumer retail purchases happen offline. However clear consumer preferences are emerging by shopping category. As the chart shows, consumers show a preference for online over stores for books (68% online), consumer electronics (67% online) and office supplies (51% online). But other shopping categories lean local or are local-dominant. Categories that…
There are still a significant number of small and medium-sized businesses (SMBs) that don’t have websites, as much as 50% or 60% according to some estimates. And those that do have sites are often unhappy with them. Roughly one-third (34%) of SMBs with sites are “unsatisfied” with the amount of business they generate. By contrast,…
Of over 8,000 consumer respondents in a recent LSA survey, more than half had made a restaurant-related purchasing decision within the past 12 months. Extrapolating further, that equates to over 129 million U.S. purchasers in 2015 who made about 25 purchase decisions each. When making a decision on a restaurant, 74% said they used a…
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to 30% when accurate location data is used to customize ad creative. Location enables marketers to target consumers based on real-world behavior or real-time location. In addition to reaching specific audiences,…
Marketing and advertising providers have often struggled to scale the SMB market due to the limited budgets of these advertisers and a large population of DIY marketers. However, a new Belly survey of 429 small business owners found that only about a third feel that they can’t afford to hire a marketing provider. According to…
