Annual Conference

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December 11, 2017

#CloudSummit: GoDaddy Expanding Product Portfolio with Cloud-Tech

At the 2017 SMB Cloud Summit, GoDaddy’s SVP of Productivity, Irana Wasti, had an insightful conversation with Local Search Association’s VP of Strategy and Insights, Greg Sterling about the small business ecosystem. Specifically, they talked about the impact of mobile productivity applications on the SMB market and what GoDaddy is doing in this area. GoDaddy continues…

Contributed by: Ryan Fawcett

December 7, 2017

#CloudSummit: SMB SaaS Disruption Comparable to Mobile’s Impact on Local Search

This morning in San Francisco at the SMB Cloud Summit, industry veteran and LSA Tech Adoption Index advisor Neal Polachek presented a forecast for the SMB software-as-a-service (SaaS) sector. One of the biggest takeaways was that SaaS adoption will be as potentially disruptive to the SMB market as smartphones were to local search. He started his discussion simply describing…

Contributed by: Joe Morsello

November 28, 2017

Cisco, FreshBooks, Facebook, Google to Speak at SMB Cloud Summit 12.7.17

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The speaker lineup for the 2017 SMB Cloud Adoption Summit in San Francisco next week features a diverse group of perspectives spanning everything from cloud accounting tech, to payments, to prominent advertising platforms like Facebook and Google. The lineup is reflective of an evolving SMB market. Today, competition for SMB spend comes from all angles….

Contributed by: Joe Morsello

October 20, 2017

A New Era: SMBs and the Cloud_Shift

Software-as-a-service (SaaS) tools are transforming how small businesses manage HR, payroll, marketing, finances, supply chain, customer engagement and more. New LSA data shows that this shift to “the cloud” is gaining momentum and all SMB marketing services providers will need to consider expanding their product portfolios in order to increase share of wallet and guard…

Contributed by: Joe Morsello

September 19, 2017

PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler

The customer journey continues to evolve to encompass a greater number of marketing touchpoints, devices, and choices. Location data is acting as the common thread for marketing to measure how customers are engaging across channels, including TV, display, email, social media and in-store. Despite the relative “newness” of location-based marketing, the journey for location data…

Contributed by: Dave Struzzi

September 18, 2017

PlaceConf: The Agency POV on Location-Based Marketing

Marketers and agencies are embracing location as a tactic that can pay dividends in both the short and long term. At the 2017 Place Conference 3 employees at top agencies Erica DePalma, from Media Horizons, Carly Costantino from SapientRazorfish and Matthew O’Neill from GroupM were asked to share their thoughts on the value of location…

Contributed by: Kyle Harris

September 18, 2017

PlaceConf: Facebook, On Location

At today’s Place Conference in New York City, Gabriel Francis, the Team Lead and Product Marketing Manager of Offline Sales, discussed how the company is helping advertisers show more relevant ads to consumers and remove the complexity businesses face in trying to engage with them throughout the path to conversion. Last year Facebook announced two…

Contributed by: Melissa Burke

September 18, 2017

PlaceConf: 5 Things Marketers Must Know about Location & Privacy

Today at the Place Conference in New York City, Stacey Gray is the Policy Counsel on the Future of Privacy Forum discussed the issues related to location data privacy. The Future of Privacy Forum is a DC-based nonprofit, working with 140+ companies, as well as academics and advocates, to develop business practices. Gray presented five…

Contributed by: Megan Hannay

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