Annual Conference

Archive for the ‘Annual Conference’ Category

April 24, 2018

Is Employee Morale the X Factor in ‘Customer Experience’?

Over the weekend this headline appeared in the Wall Street Journal: Customer Experience Is the Key Competitive Differentiator in the Digital Age. Customer experience (“CX”) has become jargonized — as the abbreviation suggests. It’s also a term that means different things in different contexts. Here’s what the article argues: Consumers want a positive experience, not just a transactional…

Contributed by: Greg Sterling

April 23, 2018

Why Local Listings Are a Critical Part of the Customer Experience

I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for the painter so he could…

Contributed by: Greg Sterling

April 18, 2018

A 1.5 Star-Review Improvement Equals 13K More Leads in Study

Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied to a few local categories, like restaurants or hotels. Now they’re mandatory for everyone. Enlightened companies large and small have long been attuned to the value of reviews for multiple reasons. They offer an important customer feedback…

Contributed by: Greg Sterling

April 3, 2018

And the 2018 Ad-to-Action Awards Finalists Are…

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Today we are excited to announce the finalists for the 2018 Ad-to-Action Awards. We had over 90 entries across 12 categories and the entrants represent some of the most prominent and creative media companies, agencies and technology providers in the location-based media and marketing industry. Winners will be announced on May 1 at the LSA18…

Contributed by: LSA Editors

February 20, 2018

Is Yelp Local Visits Test a Harbinger of ‘Real World ROI’ for SMBs?

Location intelligence companies such as GroundTruth, PlaceIQ, Placed, UberMedia, Foursquare, NinthDecimal, Factual, Verve, Thinknear, Blis, Cuebiq and others have been providing audience targeting and offline attribution to big agencies and brands for several years. (This is the kind of material we discuss at The Place Conference [September 12-13 in NYC].) Facebook and Google also offer offline metrics for larger advertisers. These…

Contributed by: Greg Sterling

January 11, 2018

Call for Entries: 2018 Ad-to-Action Awards

This week we opened the fifth annual Ad-to-Action Awards for submissions. The competition seeks to showcase and celebrate the best local and location-based marketing products, solutions and campaigns that are driving local consumer actions (calls, clicks, store visits, etc.). The number of submissions in 2017 grew 186% compared to 2014 and each year we see more entries…

Contributed by: LSA Editors

December 11, 2017

#CloudSummit: GoDaddy Expanding Product Portfolio with Cloud-Tech

At the 2017 SMB Cloud Summit, GoDaddy’s SVP of Productivity, Irana Wasti, had an insightful conversation with Local Search Association’s VP of Strategy and Insights, Greg Sterling about the small business ecosystem. Specifically, they talked about the impact of mobile productivity applications on the SMB market and what GoDaddy is doing in this area. GoDaddy continues…

Contributed by: Ryan Fawcett

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