Alison Callahan from UpSnap outlined the significant opportunity in the local space when it comes to mobile. The company had traditionally focused on national sales, and needed a transition from national sales to local sales. They entered the local space in April of last year and Alison shared some mobile advertising best practices and lessons…
The level of digital marketing expertise among SMBs can vary dramatically. During his workshop session, Will Scott of Search Influence shared some tips on creating a winning sales pitch for the more savvy ones: Don’t beat around the bush It’s about them, not you Needs analysis – shouldn’t be how you fit what you do…
Later today Vendasta CEO Brendan King will be presenting data from the company’s client base (not survey data) that seeks to identify and explain the triggers and factors behind SMB churn. It’s sure to be controversial. To my knowledge data like this has never been exposed in the market. If you’re attending the conference you’re…
When it comes to digital marketing, there are tactics that small and medium-sized busiensses (SMBs) should explore managing themselves and other tactics that would probably be better for a vendor or partner to manage. Mike Wilson from Goodzer provided a look at what SMBs should do, what they shouldn’t and what they should watch out…
During this session at the first Digital Boot Camp, the audience got a chance to get answers to burning questions as it relates to digital marketing. Here are some of the questions and answers taken from the session: How do you build an online presence for a new company? Build the brand from the customer…
The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not a single event. During a breakout session at the Digital Boot Camp, Shawn Pfunder from GoDaddy discussed the importance of continued content creation and optimization in order to discover what works….
Google says that around 78% of US internet users go online to search for info on products and services. This makes the website the digital storefront of any business. The challenge isn’t just having a website, but making it findable. There are many ways for websites to be found online, but more often than not, the…
Ben Tyson of Google and Jeff Biesman of YP set up the day by explaining the challenges that SMB’s face today. There’s no question consumers shop differently today as represented by the following: 10.7 – number of average resources consumer researches before purchase; 90% use multiple screens sequentially to accomplish a task over time; 98%…
The average number of media outlets used for marketing efforts has increased 20% the last 3 years from 6 in 2013 to 7.2 in 2015. For the small to medium-sized business (SMB), this continuing fragmentation of the digital space is compounded by a lack of time and resources to learn about, understand and execute the latest…
In less than a week, industry leaders from all corners of the local ecosystem will converge at the Loews Hollywood Hotel in LA for the 2015 LSA Conference. At LSA we strive to create events that support and foster partnerships and learning and LSA|15 is set to do just that. We have a great mixture…
