Annual Conference

Archive for the ‘Annual Conference’ Category

October 2, 2015

Thumbtack CEO to Keynote at LSA16 in San Francisco

Building on the strength of LSA’s 2015 conference in LA, we’re going both deeper and broader for the 2016 Local Search Association Conference. There will be more tactical information as well as new speakers that take the event beyond its normal range of sessions and topics. We are excited to announce that Thumbtack CEO Marco…

Contributed by: Greg Sterling

September 16, 2015

LSA 16: We Need Your Input Now

It seems like only a few months ago (it was) that a successful LSA 15 was put to bed. Now we’re busy making preparations for LSA 16. It’s happening in San Francisco March 7 – 9 at the Westin St. Francis. We’ve already got lists of sessions and potential speakers and I’ve had preliminary conversations…

Contributed by: Greg Sterling

August 13, 2015

LSA Bootcamp and the Challenge of ‘Reaching’ SMBs

We started LSA Bootcamp — a day of digital education for SMBs — on something of a whim. The idea was to do something different and more interesting in conjunction with LSA’s annual conference in Los Angeles this past April. It turned out to be a success, and we decided to take it on the…

Contributed by: Greg Sterling

June 4, 2015

LSA Digital Marketing Bootcamp Going on the Road Later This Year

Before LSA’s recent annual conference we had a novel idea. We collectively talk so much about small businesses, why not create an opportunity to enable direct discussion between them and the various companies that serve them as marketing providers? The result was the LSA’s first Digital Bootcamp, a one-day event designed to educate and collect feedback from business owners about…

Contributed by: Greg Sterling

May 26, 2015

LSA, Borrell, LMA Announce New Event ‘Fast Forward: Video Summit’ Chicago August 18-19

Video content is not just a revenue opportunity, it’s what the online consumer audience gravitates towards and wants. Study after study shows just how powerful video is as it relates to the way we consume information online: 87% of the U.S. online population watches digital video. (comScore) Marketers view location-based ads as the most effective…

Contributed by: Neg Norton

May 4, 2015

SEL: Top 10 Insights from the Experts at LSA15

The Local Search Association’s (LSA) Annual Conference brought in experts from across the globe to provide commentary and insight into trends and challenges that the advertising, marketing and search industry faces today. In addition to all of the session recaps featured here on the LSA Insider, in my latest Search Engine Land column I write about…

Contributed by: Wesley Young

April 22, 2015

LSA15: The Brand Perspective

During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of managing location data, search, mobile and other channels in a fragmented and chaotic media universe. Just for a better sense of each organization, each panelist shared the number of locations…

Contributed by: Joe Morsello

April 22, 2015

LSA15: Local Make or Break in the Next 24 Months

In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in the next 18 to 24 months. Panelists Bernadette Coleman of Advice Interactive Group, Dema Zlotin of Rio SEO, Manish Patel of Where2GetIt and Mark Dixon of NinthDecimal discussed some of…

Contributed by: Wesley Young

April 22, 2015

LSA15: Digital Assistants and the Future of Search

Digital assistants offer broader utility than conventional search. Microsoft has invested heavily and is betting on Cortana as a differentiator across screens and platforms. Mike Calcagno, Director of Engineering, Bing Experiences, gave a fascinating look at the thinking and engineering behind Cortana as well as the future of digital assistants, artificial intelligence and search. The…

Contributed by: Joe Morsello

April 22, 2015

LSA15: Automation and the SMB Back-Office

A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of Yelp and Samuel Sattath of Camilyo discussed how these tools offer the promise of greater efficiency, productivity and customer engagement. Online commerce solutions have incredible potential to improve the consumer…

Contributed by: Wesley Young

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