Yesterday at the LSA’s Place Conference in New York City, before getting into where we could go, the panelists began by discussing what’s on the horizon — the California Consumer Privacy Act (CCPA) of 2018. Coming into effect in 2020, Future of Privacy Forum’s Stacy Gray noted that the consumer rights it creates — from requests to know…
Yesterday at the LSA’s Place Conference in New York City, Matt Kojalo from Skyhook, Gil Larsen from Blis and Todd Adest from NinthDecimal were asked to share their thoughts and ideas on the future of retail and how retailers can keep up and stay relevant in today’s competitive market. Greg Sterling started off the conversation by asking…
Together, Pandora, the popular music streaming and automated music recommendation internet radio service, and Placed, a leader in location-driven insights and ad intelligence have completed over 400 campaigns. At the LSA’s Place Conference in New York City, Jim Watson of Placed joined Mat Butts of Pandora on stage as he presented a summary of what…
We’ve all read the headlines of the retail apocalypse and Amazon’s unstoppable disruption of the space. But according to Lastmile Retail and Yext, their work with a major telecom carrier paints a very different picture that highlights a key advantage that brick and mortar retailers can leverage online to fight back – their in store…
In the last 5 years, more than 150 meal kit companies have come to market, meeting consumers’ demand for convenience, and filling a variety of dietary niches. Although a few companies have unfortunately dissolved amidst the fierce competition, the market is still expected to generate $3 billion in sales in 2018. Yet, there are industry-wide…
If one thing is clear about the location data industry, it’s that there has been a shift in mindset over the past several years. Location data is solidly considered a commodity, something on which all panelists of this session at 2018 Place Conference in New York City — Elina Greenstein, VP, Channel Partnerships, GroundTruth, Matthew Russo, Chief Marketing Officer, Gimbal,…
During their presentation at today’s Place Conference in New York City, Paul Elliot, president of consumer brands at Brandmuscle and Frost Prioleau, CEO at Simpli.fi, elaborated on a case study involving a campaign for a major wireless carrier. The presentation reflected on the use of geofencing paired with direct mail and mobile display and retargeting….
In the opening remarks at the 2018 Place Conference in New York City, LSA’s Greg Sterling kicked off the event discussing the powerful role of location in understanding people. He argued that where people live, work, play and shop are powerful signals that offer clues about identity, affinities and intent. From the marketing context, prior…
With four months left in the year, our event schedule is still going strong. We had great shows in Chicago (LSA18 and MarketingBitz Bootcamp) and London (Place Conference), and have six more events before the end of the year. Whatever you’re looking to do (network, learn, partner, sponsor, exhibit, etc.), there is likely an event…
This year’s annual conference (LSA18) at the Loews Hotel in Chicago was the highest attended LSA event in over a decade, and it didn’t disappoint. Local and location-based marketing professionals from all corners of the space – agencies, media, tech, advertisers – gathered for the three-day conference packed with informative workshops, educational sessions and networking…
