Annual Conference

Archive for the ‘Annual Conference’ Category

February 26, 2019

#LSA19: The Key to Earning Customer Trust is Securing Vendor Trust

Less than 1 in 5 channel partners reach “trusted partner status” from their vendors, we learned in today’s lively session at LSA19: The Science Behind Increasing Customer Retention, with Uberall’s Lex ten Veen, EVP of Partnerships along with Vendasta CEO and Co-founder Brendan King, and Neil Crist, VP Products at Moz. Which is too bad,…

Contributed by: Rozanne Bonavito

February 26, 2019

#LSA19: Secrets of Marketing to Millennial Business Owners & Decision Makers

The second part of a two-part session that focused on customer acquisition was presented by Sandy Lohr, CEO of MatchCraft. The presentation concentrated on millennials and how companies are doing business differently with them. “It’s important for us to understand the mindset,” she said, “They [millennials] are the most educated group of young adults in…

Contributed by: Courtney Dobson

February 26, 2019

#LSA19: The New Reality of Customer Acquisition

The first part of a split session on Tuesday morning at LSA19 focused on the challenges associated with acquiring small business customers in a noisy and competitive market. The session was presented by Dan Olson, CEO of UpCity. Dan kicked off the session by detailing how the traditional customer acquisition ‘funnel’ has transformed into a…

Contributed by: Courtney Dobson

February 26, 2019

#LSA19: Q&A with Alignable’s President & Co-Founder Venkat Krishnamurthy

Earlier today, LSA’s Greg Sterling took part in a one on one interview, with Alignable’s President and Co-Founder, Venkat Krishnamurthy. The session focused on the state of small business, as well as what Alignable is and how it came to exist, and why trust is the core of its mission. Here are a few notable…

Contributed by: Courtney Dobson

February 25, 2019

#LSA19: Disruption is a Combination of Algorithm & People Wisdom

The final keynote from day one at LSA19 was presented by Chip Conley, founder of Joie de Vivre Hotels and a strategic adviser to Airbnb. As the best-selling author of five books, Chip shared his knowledge on leadership and culture, as well as how organizations can thrive in an era of disruption. Admittedly, Chip explained…

Contributed by: Courtney Dobson

February 25, 2019

#LSA19: Logical Position’s Take on Building a Successful Sales Organization

During their presentation at LSA19, Eric Scriven and Michael Weinhouse of Logical Position shared their experience building a successful sales team. Headquartered in Lake Oswego, Oregon, Logical Position is a full-service digital marketing agency providing paid search, social media advertising, SEO, web and design services. The company has built one of the most dynamic and…

Contributed by: Karly Osten

February 25, 2019

#LSA19: 4 Takeaways from the Co-op Best Practices & Case Studies Workshop

This afternoon at LSA19’s co-op workshop, five industry experts discussed concrete case studies and process advice about how to tap into co-op funding to generate more spending and satisfaction from local advertisers. The panelists included: Four key takeaways from the lecture included: 1.) All panelists in the co-op workshop were consistent with the message that…

Contributed by: Val Onyski

February 25, 2019

#LSA19: Advanced Local Marketing Tactics Workshop

LSA’s annual conference, LSA19, began this morning with a half-day workshop for agencies and in-house marketers that examined a wide range of topics. Leading practitioners from all realms of the local marketing industry discussed tactics and best practices for local SEO strategies, Google My Business, voice search and more. The speakers included: Here are some…

Contributed by: Courtney Dobson

February 22, 2019

Location & Data Privacy @LSA19

Privacy is the biggest issue marketers don’t want to face – but must. On January 1, 2020 the California Consumer Privacy Act will take effect, which will impact privacy and data rules for almost everyone attending LSA19. Beyond this, there are other state laws that may go further (e.g., Washington Privacy Act). It’s also unlikely…

Contributed by: Greg Sterling

February 20, 2019

Google Brings Local Business Follow Button to Maps for the iPhone

Last October, Google introduced a Follow button on local business profiles in Google Maps for Android. Users who follow the business receive “updates and offers” (Google Posts) from that business. The business also can see the user’s public profile information,though users can follow privately too. Any Posts or updates are delivered to users in the “For You” area…

Contributed by: Greg Sterling

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