Annual Conference

Archive for the ‘Annual Conference’ Category

January 13, 2017

The Many (at Least 6) Reasons You’ll Want to Be at #LSA17 in San Diego

LSA17 is shaping up to be the most diverse and dynamic annual conference that LSA has put on over the past several years. The content is a mix of enterprise and SMB focused sessions. We’ve got many “thought leadership” discussions about product direction, sales and competitive landscape. We’re also emphasizing practical and tactical information on…

Contributed by: Greg Sterling

January 12, 2017

Handicapping the 2017 Local Predictions – Webinar on 1/26

Join me, Charles Laughlin and Neal Polachek as we talk through some of the more insightful and provocative predictions from the more than 50 that were submitted at the end of last year by technology and media companies in the broader local ecosystem. Neal, Charles and I will debate what we think are the top…

Contributed by: Greg Sterling

January 3, 2017

Here Are 50+ Expert Predictions for Local Media & Marketing in 2017

One of our most viewed blog posts last year was a compilation of 2016 predictions from over 20 experts around the local ecosystem. This year we pulled together over 50 predictions for 2017, capturing insights from an even broader mix of local media publishers, agencies and technology providers. We hope that the diversity of perspectives found…

Contributed by: Joe Morsello

December 15, 2016

The Google Local Algorithm: 2017 and Beyond, with Shotland & Mihm

Despite a convoluted consumer path to purchase, which relies on multiple sources, search remains the top and most consistent channel that consumers use to find local business information. For marketers this means a continuing imperative to focus on Google (and Bing). Google’s algorithm regularly changes, with impacts on companies large or small that sell things…

Contributed by: Greg Sterling

December 14, 2016

Don’t ‘Wait and See,’ Get Ready for Voice Search and Virtual Assistants

Following Black Friday weekend Amazon announced that it had sold “millions” of Alexa-enabled devices — especially the dirt-cheap Echo Dot. Google is advertising extensively for its competitive Google Home (pictured above). Apple is rumored to be working on a Siri-based Echo competitor, and Microsoft just announced its Cortana-device strategy. Yesterday, in San Francisco, Microsoft debuted…

Contributed by: Greg Sterling

December 12, 2016

Want Stage-Time at LSA17? Apply to the Ad-to-Action Awards

One of the biggest perks of the 2017 Ad-to-Action Awards (besides being free to submit) is that finalists of each category will get time on the main-stage at the LSA17 Conference in San Diego February 27 – March 1. The awards seek to showcase new ideas, stimulate thinking and celebrate local marketing innovators. With no…

Contributed by: Joe Morsello

December 9, 2016

Former Federal Reserve Economist to Discuss “Imagination Age” at LSA17

The 2017 LSA Conference in San Diego (February 27 – March 1, 2017) will offer a mix of practical sessions and forward-looking discussions that explore the rapidly evolving world of local and location intelligence from a variety of perspectives: publisher, advertiser, agency, media seller and technology provider. Kicking off the conference on Monday February 27th will…

Contributed by: Neg Norton

December 8, 2016

Local 2020: Advice from the Future

Local 2020 — it’s only three years from now. It looms as a kind of inflection point for the “local market,” even the definition of what is “local” is in flux. Location data are increasingly being incorporated across digital marketing (i.e., audience, competitive intelligence, offline attribution). Forecasts and estimates about what part of digital marketing…

Contributed by: Greg Sterling

November 4, 2016

All-Star Judging Panel for LSA’s 2017 Ad-to-Action Awards

The Local Search Association (LSA) is now accepting entries for the 2017 Ad-to-Action Awards which seeks to showcase new ideas, stimulate thinking and celebrate the best local and location-based marketing solutions. Entries will be judged on innovation, usability, execution and implementation, potential for ROI and solution design. Doing the judging is a diverse panel of…

Contributed by: Joe Morsello

October 27, 2016

Now Accepting Entries to the 2017 Ad-to-Action Awards

Today we are excited to announce the launch of the fourth annual Ad-to-Action Awards. Like previous years, the competition seeks to showcase new ideas, stimulate thinking and celebrate the best local and location-based marketing products, solutions and campaigns that are driving consumer actions (calls, clicks, store visits, etc.). We had 60 entries in 2014, 91…

Contributed by: Joe Morsello

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