Annual Conference

Archive for the ‘Annual Conference’ Category

March 1, 2017

LSA17: Will Voice Assistants Change Local Search?

“Voice search and virtual assistants are now used by millions of people every day. They’re changing the way we find local information, interact with digital devices and, soon, conduct commerce. What changes in user behavior should marketers, publishers and brands understand and how can they prepare for a future in which as much as 50%…

Contributed by: Charles Laughlin

March 1, 2017

LSA17: Managing Innovation – Meeting KPIs While Building the Future

Innovation is not optional. But how can organizations promote innovation in ways that don’t have them chasing shiny objects? When should you embrace technology and how can you create environments where experimentation, risk taking and even failure can co-exist with accountability and KPIs? The following panelists explored these questions at LSA17 this afternoon in San…

Contributed by: Rebecca Mersiowsky

March 1, 2017

LSA17: Next-Gen SMB Marketing Platforms

Even as a few dominant companies appear to be grabbing more media spend and mindshare, there are newer platforms and tools emerging as important channels for SMB marketers and their providers. This session at LSA17 explored Waze, Pinterest and Square and how they may impact local digital marketing going forward. Waze Products Branded Pin: Location awareness…

Contributed by: Joe Morsello

March 1, 2017

LSA17: Location Data in Action

Technology today is making coveted online to offline attribution more accurate and is providing more insight than ever before. Ninth Decimal’s LCI (Location Conversion Index) is the latest innovation in attribution helping both prove the ROI of marketing campaigns as well as providing critical data to improve future campaigns. Key to the LCI is the…

Contributed by: Wesley Young

March 1, 2017

LSA17: Local Marketing Data That’s Solving Attribution

Over the past 6 months the local marketing industry has seen a proliferation of advanced features pop up on listings across the board. Yelp recently released a chat feature allowing consumers to chat directly with a store owner from a listing. Starbucks launched their mobile ordering feature, allowing consumers to order their beverage from mobile…

Contributed by: Mohannad El-Barachi

March 1, 2017

LSA17: The Evolution of Location

Location data has come a long way in a relatively short period of time. From the “Starbucks Coupon” fantasy of early mobile-location targeting to new predictive use cases, xAd Chief Product Officer Shashi Seth provided insights into the past, present and future of location at LSA17 this morning. Here is a brief recap of some…

Contributed by: Gerard Vicente

March 1, 2017

LSA17: Building the Real-World Graph

Marianna Zaslavsky, VP of Data Partnerships at Unacast, the largest proximity data platform, presented the Real World GraphTM. Unacast works with companies that deploy beacons, geo-fences, Wi-Fi and other sensors in hotels, retail stores, quick service restaurants, airports, stadiums, auto dealerships and many other commercial venues. The data that is generated when phones interact with…

Contributed by: Romet Kallas

March 1, 2017

#LSA17 Day Three: Critical Sessions You Can’t Miss

Welcome to the final day of LSA17, which has been a terrific event so far. Today is focused on location technology and innovation challenges and opportunities. The day kicks off with a terrific batch of tactical breakouts: 8:00 am Breakouts Google’s Oren Naim will discuss where Google Local has been and where it’s going Camilyo,…

Contributed by: Greg Sterling

March 1, 2017

LSA17: How Chick-fil-A Created Culture of Risk-Taking & Thinking Differently

Chick-fil-A’s journey to becoming one of the nation’s most iconic franchises contains lessons for every business. Steve Nedvidek, who has been with the company almost 30 years and whose title Innovation Specialist can’t be fully appreciated until you understand that journey, shared the story of how Chick-fil-A rose from a 24 hour diner to a…

Contributed by: Wesley Young

February 28, 2017

LSA17: BCBS Discusses Thriving Amid Change through Customer Centricity

Kathryn Levine, VP of corporate marketing and customer experience at Blue Cross Blue Shield of Michigan, gave a keynote presentation at LSA17 discussing the “perfect storm” of events that led to transformation within the healthcare industry. In an industry experiencing unprecedented change–rising healthcare costs, sweeping regulatory shifts and increasingly empowered consumers—Blue Cross Blue Shield of…

Contributed by: Joe Morsello

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