Annual Conference

Archive for the ‘Annual Conference’ Category

November 9, 2018

Localogy: LSA’s Final 2018 Event Happening Today in Seattle

Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house marketers and being held at Microsoft’s headquarters in Redmond, Washington. Here are our speakers today: Here’s our agenda: Why You Need an On-SERP Optimization…

Contributed by: Greg Sterling

September 14, 2018

#PlaceConf: The Countdown to CCPA 2020 Means You Need to Do Something Now

Yesterday at the LSA’s Place Conference in New York City, Neil Sweeney, Founder and CEO of Killi, shared his perspective on the data revolution that is coming. As Neil puts it, the ‘Privacy Genie’ is out of the bottle and will not go back in. There are three big themes impacting how we move forward: Legislation and…

Contributed by: Jenny Fahlbush

September 14, 2018

#PlaceConf: Location & Privacy — The Way Forward

Yesterday at the LSA’s Place Conference in New York City, before getting into where we could go, the panelists began by discussing what’s on the horizon — the California Consumer Privacy Act (CCPA) of 2018. Coming into effect in 2020, Future of Privacy Forum’s Stacy Gray noted that the consumer rights it creates — from requests to know…

Contributed by: Matt Caldecutt

September 14, 2018

#PlaceConf: After the Apocalypse — The Future of Retail

Yesterday at the LSA’s Place Conference in New York City, Matt Kojalo from Skyhook, Gil Larsen from Blis and Todd Adest from NinthDecimal were asked to share their thoughts and ideas on the future of retail and how retailers can keep up and stay relevant in today’s competitive market. Greg Sterling started off the conversation by asking…

Contributed by: Brittany Dervan

September 14, 2018

#PlaceConf: Pandora — What 400 Campaigns Taught Us about Location Attribution

Together, Pandora, the popular music streaming and automated music recommendation internet radio service, and Placed, a leader in location-driven insights and ad intelligence have completed over 400 campaigns. At the LSA’s Place Conference in New York City, Jim Watson of Placed joined Mat Butts of Pandora on stage as he presented a summary of what…

Contributed by: Jeffrey Dungen

September 13, 2018

#PlaceConf: Driving Retail Foot Traffic with Product Inventory Data

We’ve all read the headlines of the retail apocalypse and Amazon’s unstoppable disruption of the space. But according to Lastmile Retail and Yext, their work with a major telecom carrier paints a very different picture that highlights a key advantage that brick and mortar retailers can leverage online to fight back – their in store…

Contributed by: Michael Carini

September 13, 2018

#PlaceConf: Case Study — How to Find (More of) Your Best Customers with Location Intelligence

In the last 5 years, more than 150 meal kit companies have come to market, meeting consumers’ demand for convenience, and filling a variety of dietary niches. Although a few companies have unfortunately dissolved amidst the fierce competition, the market is still expected to generate $3 billion in sales in 2018. Yet, there are industry-wide…

Contributed by: Megan Ryan

September 13, 2018

#PlaceConf: What Nobody Will Tell You about Location Data

If one thing is clear about the location data industry, it’s that there has been a shift in mindset over the past several years. Location data is solidly considered a commodity, something on which all panelists of this session at 2018 Place Conference in New York City — Elina Greenstein, VP, Channel Partnerships, GroundTruth, Matthew Russo, Chief Marketing Officer, Gimbal,…

Contributed by: Rachel Peterson

September 13, 2018

#PlaceConf: Two Great Tastes — Direct Mail and Mobile Display

During their presentation at today’s Place Conference in New York City, Paul Elliot, president of consumer brands at Brandmuscle and Frost Prioleau, CEO at Simpli.fi, elaborated on a case study involving a campaign for a major wireless carrier. The presentation reflected on the use of geofencing paired with direct mail and mobile display and retargeting….

Contributed by: Danielle Kinney

September 13, 2018

#PlaceConf: Marketers Ignoring Real World Behavior Are ‘Seeing with One Eye’

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In the opening remarks at the 2018 Place Conference in New York City, LSA’s Greg Sterling kicked off the event discussing the powerful role of location in understanding people. He argued that where people live, work, play and shop are powerful signals that offer clues about identity, affinities and intent. From the marketing context, prior…

Contributed by: Joe Morsello

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