During the second segment of a two-part presentation, The Home Depot’s Senior Manager of Media and Business Strategy, Erin Everhart examined how mobile and location data have changed the consumer journey, how location data can be used to amplify other media and how mobile can become a better revenue generating channel. She began her presentation…
On the final day of LSA19, employees from two well-known national brands, Goldfish Swim School and The Home Depot, discussed the challenges that national enterprises and franchises face when marketing to local consumers. Ryan Allen, Marketing Tech Manager at Goldfish Swim School, and Jamie Adams, Chief Revenue Officer at Scorpion concentrated their portion of the…
Three tech leaders this morning took LSA19 attendees on a brief but deep dive into how small business can leverage artificial intelligence to drive revenue. Representing a range of brands and companies that tap big data to help small business owners, the three speakers focused on the “democratization of data” and attempted to demystify AI…
It’s critical for brands to localize social media marketing and reputation management. It’s no secret that digitally savvy consumers have an affection for online shopping, but brick-and-mortar retail is not dead, the competition for local stores to win customers’ business is just changing. Multi-location brands possess the local presence advantage, compared to e-commerce stores, and…
At this year’s LSA19 conference in Dana Point, CA, Phillip Rather, Head of Local at Facebook, explained in his session titled, “You Are Here: The State of Local” that Facebook is about more than just boxes on a page — they focus on business results and will be bringing this to both SMB’s and enterprises…
Today at LSA 19 we had a breakout focused on how to sell full stack software solutions – those digital equivalents of a Swiss Army knife. The full stack concept makes a lot of sense, at least on paper. Why not make it easy for SMBs to run their business in the cloud with one…
In my presentation for LSA19, I looked at the types of content brands can create to help consumers move through their unique buying journeys. Today’s consumers have access to unparalleled amounts of information thanks to a growing number of media channels producing an ever-increasing amount of content. And, consumers also have 24/7 access to that…
Earlier today, the LSA announced the winners Ad-to-Action Awards at the LSA19 conference in Dana Point, California. This year marks the 6th installment of the awards, which showcase the top innovations in local and location-based marketing and commerce that drive local consumer actions. This year’s awards featured over 80 unique entries from outstanding companies, agencies…
In my session at LSA19, I offered an overview of the functionality available in the Google My Business (GMB) API, and described some of the benefits we’ve seen at Brandify in using the API to serve multi-location brand clients. The GMB API represents, in many ways, the culmination of a history that began in 2005…
This panel featured some our industry’s favorite acronyms – Buy-it-Yourself (BIY), Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). As an industry, we’re all trying to help small businesses succeed online, so how can we as technology and service providers best engage with our small business customers and get them more involved in their online presence? The session…
