Location Intelligence

Archive for the ‘Location Intelligence’ Category

June 15, 2018

#PlaceConf: The Illusion of Universal Availability

Blis’, Head of Insight, Alex Wright kicked off this morning’s agenda at Place Conference London by providing insight into how location data can help brands succeed in a world where mass broadcast has continued, but mass consumption is increasingly rare. Spatial Science In order to explain how location data can help brands, we firstly need…

Contributed by: Lara Oblowitz

June 11, 2018

Study: Location a ‘Third Way’ for Marketers Seeking to Diversify

Advertising spend has traditionally followed audiences. That’s why Google and Facebook captured roughly 63% of all digital spending in 2017. However, a new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative. According to a survey of about…

Contributed by: Joe Morsello

June 6, 2018

Study: 82% of Brand Marketers to Increase Usage of Location Data

Marketers have only begun to understand location intelligence and tap into its potential. While many are realizing location’s utility in identifying new customer markets, improving marketing efforts and improving customer service, many other use cases exist, and it appears marketers are starting to look into these uses. A recent survey of 150 marketers in North…

Contributed by: Joe Morsello

June 6, 2018

Auto Geo-Coding Your Business Locations in Middle East & Turkey? Don’t Trust the Results

Geocodes are the things that allow us all to find things like businesses, hospitals, parks and other points of interest on virtually any digital map in the world. This includes Google Maps, Yandex Maps, Apple Maps, HERE Maps, TomTom Maps, 2GIS Maps, Open Street Map, Naver Maps, Bing Maps and more. If you ever use…

Contributed by: Trevor Nadeau

June 5, 2018

AR Grows While VR Slows

Mixed reality is a term that encompasses both augmented reality (AR) and virtual reality (VR). But the two technologies appear to be headed in the opposite direction. Yesterday at Apple’s WWDC developer conference the company introduced ARKit 2 with enhanced capabilities and “shared experiences” (e.g., multi-player games). Apple has a vision for what it calls…

Contributed by: Greg Sterling

June 1, 2018

Does Location Intelligence Have a Future in Europe?

From a marketer perspective one of the most exciting developments of the past few years has been the rise of “location intelligence.” In other words, accessing mobile user data to identify real-world audience behavior patterns, track media influence on offline purchases, benchmark competitive “share of visits” and numerous other use cases. However, with the passage of Europe’s new…

Contributed by: Greg Sterling

May 30, 2018

Webinar: Why Every Business Needs a Location-Data Strategy

Location has evolved dramatically from a relatively crude instrument focused on real-time consumer actions to a flexible tool that has an ever-increasing number of use cases. Indeed, location intelligence has become an enabling technology that can answer numerous questions around customers, competitors and product usage and development. The following 2018 survey (n=200 executives) partly illustrates this growing range of uses: LSA’s Place…

Contributed by: Greg Sterling

May 7, 2018

Why Businesses Will Benefit from the Location Marketing Roll-Up

The great location marketing roll-up is in full swing. In recent months, we’ve seen a flurry of merger/acquisition activity from location marketing vendors (including mine) across North America. Significant M&A activity has ranged from Snapchat’s acquisition of Placed to Gannett/ReachLocal acquiring SweetIQ. The location marketing roll-up is more than a story of vendors increasing scale….

Contributed by: Jon Schepke

May 2, 2018

#LSA18: Where is Location Going?

Location data has evolved from a pin on a map to a multi-faceted marketing tool that can help businesses drive ROI and performance. GroundTruth, who’s been at the forefront of this category, launched a disruptive “cost per visit” ad model in 2017, as well as a “cost per SKU” model for CPG brands earlier this…

Contributed by: Jessica Meyers

March 29, 2018

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…

Contributed by: Joe Morsello

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