In almost every session at the 2018 Place Conference in London, privacy was mentioned and obviously, as this was a conference about location proximity, this was a headline. Jon Chase, Chairman Media Agencies Council, EACA, Sarah Moth, Director, Global Media & Digital Implementation, Kantar Millward Brown; Vincent Potier, Founder, London Digital Ventures Ltd.; and Stéphanie Verilhac, EU Affairs Manager,…
Indoor location has been widely covered across all of the hottest tech media over the years and given a great amount of interest by industrialists and entrepreneurs alike. It’s the GPS but with millions of square meters added to the database consisting of buildings, basements and areas with weak satellite exposure. With its promise of…
Mike Fantis, VP and Managing Director at DAC Group’s London office (www.dacgroup.com), spoke at Place Conference London about how DAC Group is using location to help NetJets in its efforts to target ultra-high net worth individuals (UHNWI) — in this case, individuals worth €30M+. While this is clearly a niche market, it is also a challenging market…
Today at Place Conference London, I provided insight into GotU’s proprietary technology, specifically created for companies with a local sales force and offering an effective solution of local digital advertising. Throughout the session, I stressed that the real challenge all digital communication players are now facing is not so much how to make digital communication work,…
It’s a paradox that when companies are employing outside data to power their products and/or decisions they are not actually basing those on data – but on conclusions on data made by others. Why is this? Probably due to two reasons: The first being that data is a scarce and valuable resources in the internet…
Blis’, Head of Insight, Alex Wright kicked off this morning’s agenda at Place Conference London by providing insight into how location data can help brands succeed in a world where mass broadcast has continued, but mass consumption is increasingly rare. Spatial Science In order to explain how location data can help brands, we firstly need…
Advertising spend has traditionally followed audiences. That’s why Google and Facebook captured roughly 63% of all digital spending in 2017. However, a new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative. According to a survey of about…
Marketers have only begun to understand location intelligence and tap into its potential. While many are realizing location’s utility in identifying new customer markets, improving marketing efforts and improving customer service, many other use cases exist, and it appears marketers are starting to look into these uses. A recent survey of 150 marketers in North…
Geocodes are the things that allow us all to find things like businesses, hospitals, parks and other points of interest on virtually any digital map in the world. This includes Google Maps, Yandex Maps, Apple Maps, HERE Maps, TomTom Maps, 2GIS Maps, Open Street Map, Naver Maps, Bing Maps and more. If you ever use…
Mixed reality is a term that encompasses both augmented reality (AR) and virtual reality (VR). But the two technologies appear to be headed in the opposite direction. Yesterday at Apple’s WWDC developer conference the company introduced ARKit 2 with enhanced capabilities and “shared experiences” (e.g., multi-player games). Apple has a vision for what it calls…
