Local Search

Archive for the ‘Local Search’ Category

April 8, 2010

AT&T Interactive Introduces YP.COM Rebranding

In yet another rebranding for a major Yellow Pages company this year, AT&T Interactive announced this week that it’s introducing YP.COM as the new name of its flagship YELLOWPAGES.COM web property and brand. According to the press release, the “new direction” with YP.COM reflects the company’s commitment to “developing local search technology that helps create…

Contributed by: Stephanie Hobbs

April 6, 2010

Yellow Pages Companies Launch iPad Apps

When Apple announced its highly-anticipated iPad table device in late January, I expressed optimism that Yellow Pages companies would embrace the new platform as another medium for its local business clients to reach new potential customers. Well, my prediction didn’t take long to become reality. As iPad hit shelves this weekend—and hundreds of thousands of…

Contributed by: Neg Norton

March 25, 2010

The How and Why of Yellow Pages Association Research

Yesterday we released new data from Burke that showed both strong reach and trust for Yellow Pages products. I thought today I’d explain a little bit more about how and why we collect these data. YPA has conducted research to understand consumer use of our products for years. We make these data available to our…

Contributed by: Larry Small

March 24, 2010

Final Day at BIA/Kelsey’s Marketplace 2010

Today is the final day here at BIA/Kelsey’s Marketplace 2010. I’m glad I had the opportunity to hear so many great speakers and learn about the innovative approaches and strategies various companies are using in local search space. Our friends at the BIA/Kelsey are keeping the outside world up-to-speed on all of the sessions via…

Contributed by: Stephanie Hobbs

March 24, 2010

New Study Shows Yellow Pages Perform Well in Local Search

Nearly two years ago, we began the process of reshaping how we collect Yellow Pages usage data. We wanted to create an index that measured Yellow Pages usage better than anything we had before, and to have the ability to compare that data with other sources of local information. Today, I’m glad to say that…

Contributed by: Larry Small

March 23, 2010

SuperPages.com Adds SuperGuarantee to Mobile Apps

Just weeks after announcing a continuation and expansion of its successful SuperGuarantee program, SuperPages.com said yesterday that it is integrating the program into SuperPages Mobile applications. In a release, the company said its mobile users can now sign up for SuperGuarantee, find qualified businesses, register service appointments, and file claims straight from their wireless device….

Contributed by: Stephanie Hobbs

March 19, 2010

SuperMedia.com Launches City-Specific Twitter Accounts to Distribute Online Coupons

In our “Locals Only” column for Search Engine Land this month, we talked about growing online demand for digital coupons and the opportunities this presents for local businesses. According to BIA/Kelsey’s User View Wave 7 Survey released last week, 58% of respondents reported using an online coupon when shopping for products or services in their…

Contributed by: Stephanie Hobbs

March 16, 2010

Barron’s: ‘Dialing for Dollars’ with Yellow Pages

Last week, I had the opportunity to meet with a reporter from Barron’s to discuss the current transformation of the Yellow Pages industry, including the various rebrandings, acquisitions, and new products and services announced since the beginning of the year. One topic I was excited to highlight was the results of two new studies, conducted…

Contributed by: Neg Norton

March 4, 2010

Dex One Partners with Yelp to Provide Consumer Feedback on Its Listings

When Dex One emerged from bankruptcy last month, the Yellow Pages provider said it would further develop its hybrid range of advertising solutions including online and mobile search, print yellow pages directories, voice-search platforms and pay-per-click networks. Yesterday, the company took another step in that direction by announcing a new agreement with Yelp, the popular…

Contributed by: Stephanie Hobbs

March 1, 2010

Travel Searches Take Off in March

It should come as no surprise that each year in March, the number of travel-related Yellow Pages searches increases as families and students plan their Spring Break trips. However, what I was surprised to discover is that the number of travel searches for “airlines” is actually sky-high in March, receiving more references than any other…

Contributed by: Larry Small

Archive

Archive for the ‘Local Search’ Category

Popular Posts

Archive