Local Search

Archive for the ‘Local Search’ Category

June 29, 2011

5 Considerations For Connecting With Local Searchers

In our “Locals Only” column on Search Engine Land this month, I discuss results from our recently released “Local Media Tracking Study” conducted by Burke, and offer five key takeaways for local businesses to consider when planning their advertising strategies: As more consumers search for products and services via online search, local businesses should make…

Contributed by: Natalie Wuchenich

June 21, 2011

Dex One Partners with Google on AdWords

In a move announced yesterday that received high-profile media coverage, Dex One and Google announced that they have entered into a strategic agreement to make Dex One one of a handful of companies that serve as Google AdWords Certified Partners. As background, Google AdWords is a popular service that allows businesses of all sizes to…

Contributed by: Stephanie Hobbs

June 13, 2011

In Evolving Media Landscape, Yellow Pages and Search Engines Are Go-To Sources for Consumers Shopping Locally

Last year, we launched a new study from Burke that looks at habits of consumers searching for local business information among various local media. The Local Media Tracking Study is an important one for our industry because it takes a comprehensive view on local media, and this year we’ve expanded it to include social networks…

Contributed by: Neg Norton

June 13, 2011

Yellowbook, AT&T Launch Updated Tablet Apps

As consumers increasingly adopt iPads and tablets, local search companies are continuing to refine their business listings apps to provide users with newer features. Last week, Yellowbook announced the launch of a new version of its U.S. Yellow Pages application designed for Android tablets. The new app features map-based business listing results, and users can…

Contributed by: Stephanie Hobbs

May 20, 2011

BIA/Kelsey: Local Search Advertising Revenues to Reach $8.2 Billion by 2015

In another signal of the strong growth opportunities that lie ahead for the local search industry, BIA/Kelsey announced this week that it forecasts local search advertising revenues to increase from $5.1 billion in 2010 to $8.2 billion in 2015, representing a compound annual growth rate of 10%. The firm, which notes that growth in ad…

Contributed by: Stephanie Hobbs

May 11, 2011

San Francisco Board of Supervisors Should Reconsider Vote on Yellow Pages Ban

Yesterday, the San Francisco Board of Supervisors made an extremely unfortunate choice, on the first reading of the prosposed legislation, to ban Yellow Pages – a move that will put hundreds of San Francisco residents out of work, restrict small businesses’ ability to reach consumers, and disenfranchise seniors, as well as Hispanic, Chinese and LBGT…

Contributed by: Neg Norton

May 3, 2011

AT&T’s YP.com to Launch ‘Deal of the Day’ in Three Markets

We heard all about the exciting opportunities that local deals present for local search providers and their advertisers at last month’s “Search Starts Here” conference. This week, a major player announced plans to join an increasingly crowded field with its own take on the daily deals phenomenon. As major media outlets including Bloomberg and The…

Contributed by: Stephanie Hobbs

May 2, 2011

Keeping the ‘Check-in’ Relevant

When new location-based social networks including Foursquare, Gowalla and Loopt – and similar location-based services from sites ranging from Facebook and Google to Yelp – began attracting widespread attention last year, many of us in the industry took note of the opportunities they presented for local businesses to reach consumers on-the-go and digitally spread positive…

Contributed by: Stephanie Hobbs

April 22, 2011

We Are Local Search

Read more on our rebranding to Local Search Association.

Contributed by: Stephanie Hobbs

Archive

Archive for the ‘Local Search’ Category

Popular Posts

Archive