Local Search

Archive for the ‘Local Search’ Category

May 21, 2018

Introducing a Google My Business Performance Benchmark

What exactly is Google My Business (GMB) page doing for businesses? For many companies, the answer is simply, “I cover my bases with Google.” I understand that answer. I hear it all the time. But no business should ever operate on gut feel. A GMB listing takes time to set up and manage effectively. Marketers…

Contributed by: Jon Schepke

May 10, 2018

Mobile Was 57% of US Digital Spend in 2017 — Local a Hidden Beneficiary

According to the IAB’s latest internet ad revenue report, out today, digital ad spending in 2017 reached $88 billion. That means it’s now bigger than TV in the US. Also noteworthy, mobile was 57% of the total or $50.2 billion. Google and Facebook are the main beneficiaries of this. Here’s a breakdown of some of the…

Contributed by: Greg Sterling

May 7, 2018

End of an Era: BIA Drops ‘Kelsey’ from Its Name

I worked for The Kelsey Group (TKG) from 2000 to 2006. I came in as managing editor and left as a “local search” analyst. I probably wrote the first report on whether search would adversely impact the directory industry — maybe 16 years ago. Believe it or not it was an open question in those…

Contributed by: Greg Sterling

May 2, 2018

#LSA18: Amazon’s Alexa Team Invites Local Search Players to Participate

Amazon’s Alexa team reached out to the Local Search community at LSA 18, discussing the ins- and- outs of preparing local search for voice search, and helping local search players understand the opportunity of working with the Alexa voice search business. While Amazon voice search devices like the Echo remain the predominant channel for Amazon’s…

Contributed by: Peter Krasilovsky

May 2, 2018

#LSA18: The Story Behind the Waze Local Ad Solution

This morning at LSA18, Rob Bernton from Waze discussed the company’s recently launched self-service ad offering for SMBs: Waze Local. The company made it simple to provision and understand — based on feedback from SMBs and Rob explored their journey to the new product. Before getting into the product story, Rob started by sharing some key…

Contributed by: Joe Morsello

May 1, 2018

#LSA18: The Changing Face of Local SERPs

During a tactical session at LSA18, local SEO experts David Mihm and Andrew Shotland explore the changing landscape of the local search engine results pages (SERPs). They broke down the discussion into four sections: Understanding the SERP context Current state of play What you can do about it (agencies and brands) What you can do about…

Contributed by: Joe Morsello

April 26, 2018

New Report: The Future of SMB Websites as ‘Local Data Hubs’

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Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business information. This was the second most used channel for local discovery behind only search engines. Despite this, the SMB website’s relevance is…

Contributed by: LSA Editors

April 23, 2018

Why Local Listings Are a Critical Part of the Customer Experience

I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for the painter so he could…

Contributed by: Greg Sterling

April 20, 2018

Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform

Now widely reported, Amazon for the first time disclosed how many Prime members it has around the world — more than 100 million. It didn’t provide a regional breakdown but third party estimates suggest the bulk of Prime subscribers are in North America. The number was presented in a shareholder letter (.pdf) filed with the Securities and Exchange Commission:…

Contributed by: Greg Sterling

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