Local Search

Archive for the ‘Local Search’ Category

November 14, 2018

Google My Business Looks Increasingly Like ‘CRM Lite’ for SMBs

One can make the argument that Google My Business (GMB) has evolved from being a “listings management” tool to something much more like a lite CRM platform for local business owners. The company introduced a new version of its GMB app for business owners this morning. The company has increasingly referred to its own local…

Contributed by: Greg Sterling

November 12, 2018

Study: How Google Reviews, Star Ratings Impact Local SEO Rankings

While online reviews are heavily used by consumers to make purchase decisions, they have also become a crucial local ranking factor. A recent study from BrightLocal explored Google reviews from over 93,000 businesses over 26 industries. The data included the number of reviews, average star ratings, as well as how both components factor into local…

Contributed by: Courtney Dobson

October 28, 2018

Google CEO: Local-Mobile Search Grew 50% Last Year

Google Maps was introduced in 2005. And sometime before that, Google had started to offer localized results in search. Yet it wasn’t until the introduction and mainstream adoption of the iPhone and Android that Google began to focus in a very serious way on location and online-to-offline consumer behavior. Listening to the Google earnings call last week, I…

Contributed by: Greg Sterling

October 24, 2018

Platforms Expand Reseller & Self-Serve Offerings for More Monetization

Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and other reseller relationships and simplifying self-serve ad buying. From the reseller side, we’ve seen announcement after announcement highlighting a new program or feature that supports more advanced marketers who want…

Contributed by: Joe Morsello

October 23, 2018

Q&A with David Mihm on Why He’s Joining ThriveHive

Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company. I’ve known David for years and consider him one of the most thoughtful people working in local arena. He’s also pretty independent. So, I was curious about what attracted him to ThriveHive and why he decided to take…

Contributed by: Greg Sterling

October 19, 2018

Google Deck: Local Search 46%

So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. Is it 30%; is it 40% — or more? I’m at events all the time where people put numbers and stats on slide decks that may or may not be correct or supported…

Contributed by: Greg Sterling

October 12, 2018

Google Analytics: From Digital Space to Physical Space

Everyone knows Google Analytics (GA). Since its launch 13 years ago following the takeover of Urchin by Google, GA has become a standard in website analytics. However, at the time of its launch, for many companies, having a website was already an end in itself. Companies focused on design to increase website retention (primarily intended…

Contributed by: Philippe Marty

October 10, 2018

Yext Brand Repositioning and What It Says about ‘Local’

A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a basic…

Contributed by: Greg Sterling

October 5, 2018

Localogy Is Next Week in New York

LSA’s Localogy event is happening next Thursday in New York at Yelp’s offices. It’s an expansion of the digital marketing tactics workshop we held at LSA18, which was very well received. This is an event for practitioners, featuring tactics and best practices for digital agencies and in-house marketers. Here’s our agenda: How to Create a Data-Driven…

Contributed by: Greg Sterling

October 4, 2018

How Serving the “Me” Generation in Real-Time is a Win for Local Businesses

It’s no secret that local businesses rely heavily on the online world – or if they don’t already, they should. How else could they capitalize on all the potential customers searching every day for local, nearby places to do everything from eating to shopping to buying goods and services? Having a great storefront at a…

Contributed by: Bernadette Coleman

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