Local Search

Archive for the ‘Local Search’ Category

January 2, 2019

Three Local SEO Predictions for 2019

Because most companies don’t have unlimited funds to put towards SEO initiatives, this is the time of year when many of your clients are deciding where to direct their digital marketing dollars. How can you help them to get the most impact for their money? To help, here are three of our 2019 predictions: Online…

Contributed by: Chris Gregory

December 20, 2018

It’s a ‘Near-Me’ Xmas

Several of the 2019 predictions we received focus on the growth of “near me” mobile searches in the past year. In one sense 2018 could be described as the year of near-me search. Indeed, Google recently pointed out (again) that “near me” mobile queries containing some variation on “can I buy” have grown “over 500% over the…

Contributed by: Greg Sterling

December 18, 2018

‘No-Click’ Search Queries Make GMB & Proximity Even More Important

The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…

Contributed by: Joe Morsello

December 14, 2018

8 Steps to a Better Google My Business Listing

Out of the many free marketing tools available today, Google My Business is one of the most powerful. In order to gain the trust and traffic that Google can afford you, you must make sure your client’s Google my Business profile contains the information that both Google and it’s users are seeking. Below are 8…

Contributed by: Kristen McCormick

December 12, 2018

Local Ranking Factors: GMB Signals Most Important

Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which ranking signals have the greatest influence. This year’s survey showed a number of changes from last year. Specifically, Google My Business (GMB) signals emerged as the most important ranking factor…

Contributed by: LSA Editors

December 6, 2018

The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report

Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of Local SEO” report. The findings are based on a survey of roughly 1,400 local marketers, representing agency and in-house marketers from both small and large organizations. SEO used to be the top digital marketing focus for most small businesses (ranking in Google search…

Contributed by: Greg Sterling

December 4, 2018

Local Search Ranking Factors Then and Now (2008 vs. 2018)

The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years…

Contributed by: Joe Morsello

December 3, 2018

Brandify Data Shows Lift in Google Search Counts

Google My Business (GMB) users may have noticed an odd increase in the count of Direct Searches reported during the months of July and September. Direct Searches is the count of instances where a consumer searched for your business using your business name or address, like “Jenny’s Flowers San Francisco, CA,” as opposed to Discovery…

Contributed by: Damian Rollison

November 14, 2018

Google My Business Looks Increasingly Like ‘CRM Lite’ for SMBs

One can make the argument that Google My Business (GMB) has evolved from being a “listings management” tool to something much more like a lite CRM platform for local business owners. The company introduced a new version of its GMB app for business owners this morning. The company has increasingly referred to its own local…

Contributed by: Greg Sterling

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