Local Search

Archive for the ‘Local Search’ Category

October 4, 2018

How Serving the “Me” Generation in Real-Time is a Win for Local Businesses

It’s no secret that local businesses rely heavily on the online world – or if they don’t already, they should. How else could they capitalize on all the potential customers searching every day for local, nearby places to do everything from eating to shopping to buying goods and services? Having a great storefront at a…

Contributed by: Bernadette Coleman

October 2, 2018

Google Maps App Now Lets Users Collaboratively Make Group Dinner Plans

Google continues to adjust, change and introduce new features to Google Maps, moving beyond simply pins and directions. The company pledged to make the platform “more assistive and personal with new features that help you figure out what to eat, drink and do.” Announced earlier this week, Google has released a new feature that helps…

Contributed by: Courtney Dobson

September 28, 2018

Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

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Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…

Contributed by: Joe Morsello

September 26, 2018

Google Allowing You to Reserve, Book Unique Experiences in SERPs

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Search results on Google have come a long way from a list of links. Today the SERPs enable all kinds of commerce activities like restaurant reservations, scheduling haircuts, click to call, shopping, and more. Earlier this week the company announced yet another action: reserving/booking unique experiences. From booking an urban kayaking experience, to signing up…

Contributed by: Joe Morsello

September 13, 2018

#PlaceConf: Driving Retail Foot Traffic with Product Inventory Data

We’ve all read the headlines of the retail apocalypse and Amazon’s unstoppable disruption of the space. But according to Lastmile Retail and Yext, their work with a major telecom carrier paints a very different picture that highlights a key advantage that brick and mortar retailers can leverage online to fight back – their in store…

Contributed by: Michael Carini

September 10, 2018

Replay: Is Automation an Existential Threat to Agencies?

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Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…

Contributed by: Joe Morsello

August 28, 2018

Location, Personalization & Privacy — Is There a ‘Middle Way?’

Personalization has been a buzzword for several years, but one hears it even more these days. It can mean different things in different contexts. In the most sophisticated ad or marketing scenarios, personalization is driven by lots of data, including location history. In other words, my real-world behavior and visitation history informs the audience segment I’m bucketed in…

Contributed by: Greg Sterling

August 24, 2018

Replay: How Brands Win in Facebook’s New Local-First World

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, SOCi‘s CMO Monica Ho…

Contributed by: Joe Morsello

August 22, 2018

DexYP the First Local Publisher to Syndicate SMB Listings to Alexa

It’s not clear how much small business (SMB) awareness or grass roots demand there is for listings and local data syndication to smart speakers. But DexYP is wisely getting ahead of the curve and utilizing Yext’s direct data feed to Alexa to get its customers in front of smart speaker users. Roughly two weeks ago…

Contributed by: Greg Sterling

August 16, 2018

Google Finally Takes Retail Plunge, Will Open Chicago ‘Flagship’

The first Apple Store opened in 2001 in Northern Virginia. Apple’s physical retail locations have been a critical and undeniable part of the company’s subsequent success. Eight years later, in 2009, Microsoft opened its first retail store. Now Google is finally going to take the plunge and open a “flagship store” in Chicago’s Fulton Market district. According to the The Chicago Tribune,…

Contributed by: Greg Sterling

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