Local Search

Archive for the ‘Local Search’ Category

February 14, 2019

Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers

The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with access to professional videos and commercials. Some of these updates include improved measurement of sales lift from YouTube campaigns, new bidding options for video campaigns, and new ad options on…

Contributed by: Joe Morsello

February 6, 2019

Report: Inaccurate Local Listings = Lost Sales

Though the consumer journey is more variable and complex than ever, it’s clear that shoppers conduct online research before almost every offline purchase. The data confirms this. LSA research shows 70% of adults do internet research “every time” or “almost every time” before buying. During this process, consumers expect to find the accurate local business…

Contributed by: LSA Editors

February 5, 2019

Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase

Most marketers have come to understand the reality of a nuanced, unique and non-linear path to purchase for consumers. The new path is a result of access to information online that helps consumers make informed purchase decisions and the smartphone has made this information accessible anywhere. The challenge marketers for brands and small businesses face…

Contributed by: Joe Morsello

January 29, 2019

Here Are Your 2019 Ad-to-Action Awards Finalists

Today, the Local Search Association (LSA) announced finalists for the 2019 Ad-to-Action Awards. Now in its sixth year, the Awards recognize the top products, campaigns and software driving online-to-offline and local consumer actions. LSA received more than 80 submissions from media companies, agencies and technology providers from North America, Europe, India, Australia and Israel. LSA will…

Contributed by: Courtney Dobson

January 29, 2019

Paid-Search Automation Not Ready for Prime Time

Back in December I received an email from Google asking to develop a completely automated paid search campaign on behalf of my new digital marketing agency, Rithm Marketing. My guess is that this is part of a larger effort to test the company’s ability to build automated campaigns from end to end (keywords, to bids,…

Contributed by: Joe Morsello

January 24, 2019

2019 Prediction: Google Breaks Down Barrier to Entry for Local Advertisers

I think we’re going to see more of Google helping small and local businesses with their online advertising challenges. Small businesses often lack resources and have difficulty in measuring the success of their search campaigns, if direct online conversions aren’t there. Google is supporting local businesses to better realize and act-on the local advertising opportunity…

Contributed by: LSA Editors

January 18, 2019

Report: 70 Predictions for 2019 from Local Marketing Experts

Predictions, what are they good for? For one thing, they’re an interesting way to peer into the collective mind of the industry at a moment in time. What are people seeing or thinking will matter? What strategies and tactics are top-of-mind? Predictions both reflect reality and, as perceptions of the immediate future, help shape it. This is LSA’s third year of compiling predictions (2017,…

Contributed by: Greg Sterling

January 14, 2019

AdWords Express Is Dead, Long Live Smart Campaigns

RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced in July of last year, with the intention of simplifying the ad-creation experience for small business owners. Smart Campaigns is built on the same technology platform used to power AdWords Express but it offers more features and…

Contributed by: Greg Sterling

January 7, 2019

What Do 100 Million Alexa Devices Mean for the Local Market?

Amazon’s Dave Limp revealed in an interview that the company had sold “more than 100 million” Alexa devices through the end of 2018. In August, the online publication The Information reported that internal Amazon documents reflected 50 million Echo device sales at that point. That’s 50 million Alexa devices sold in roughly four months. Ahead of…

Contributed by: Greg Sterling

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