Local Search

Archive for the ‘Local Search’ Category

July 9, 2018

Using Mobile App Marketing for Local SEO Strategy Ideas

We all know someone who will not buy a product or service without first reading reviews. This person will scour Google reviews to see real opinions. We all do this for multiple reasons, but typically the main idea is to boost our confidence. Being informed reduces our anxiety around a new experience. We don’t want…

Contributed by: Trishawn Brown

July 5, 2018

How is Wearable Tech Going to Change Local Search?

Consumer search is evolving. We’ve already seen the change from desktop/laptop search to mobile search, and now we’re seeing the change from mobile search to voice search. Alpine.AI has estimated that about 1 billion voice searches are already being made on a monthly basis by users, and ComScore is predicting that 50% of all searches…

Contributed by: Harsha Annadurai

July 2, 2018

Halfway Through 2018, Here’s What Local Marketers Are Talking About

Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions, to major headlines from Facebook and Google, to GDPR, the local space continues to evolve and transform. To help you get a sense of the pulse among local marketers, we’ve…

Contributed by: LSA Editors

June 19, 2018

Amazon Wants to Put Alexa in Hotel Rooms. Here’s Why That’s a Big Deal

This morning Amazon announced a new program called “Alexa for Hospitality” as well as a partnership with Marriott to install Echo devices in hotel rooms to act as a kind of “virtual concierge.” The initial rollout will be at “select” Marriott properties (e.g., Courtyard and others in that category) later this summer. Marriott is the largest hotel chain in…

Contributed by: Greg Sterling

June 19, 2018

The Future Success of Your Brand Depends on the Voice of Your Customer

In a data-driven world, brands require a more comprehensive, data-driven approach to managing their reputations. Most large brands I know view reputation management as the process of managing online ratings and reviews. And indeed having a system of soliciting and managing customer ratings/reviews is important. Ratings/reviews are the lifeblood of your reputation. The more reviews…

Contributed by: Jon Schepke

June 18, 2018

Google My Business Launches Featured Partners Program

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Google has officially launched its Google My Business (GMB) Featured Partners Program. Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer more support and access to approved agencies and providers that offer GMB services to local businesses. For partners (below), benefits include customized support to match the…

Contributed by: Courtney Dobson

June 8, 2018

First Impressions of Google My Business Agency Dashboard

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This analysis of the new GMB Agency Dashboard was co-written by Matt Lacuesta, director of earned and owned media, and Brett Dugan, local listing specialist, at Location3. Google announced Tuesday the release of its Google My Business Agency Dashboard, a long-awaited update that provides agencies and platform partners a more efficient way to manage multiple…

Contributed by: Location3

June 6, 2018

Auto Geo-Coding Your Business Locations in Middle East & Turkey? Don’t Trust the Results

Geocodes are the things that allow us all to find things like businesses, hospitals, parks and other points of interest on virtually any digital map in the world. This includes Google Maps, Yandex Maps, Apple Maps, HERE Maps, TomTom Maps, 2GIS Maps, Open Street Map, Naver Maps, Bing Maps and more. If you ever use…

Contributed by: Trevor Nadeau

May 25, 2018

Who Will Make the Cut in the New GMB Agency Directory?

Earlier this month at LSA18 Google announced new APIs, a new Google My Business agency dashboard and the launch of a partner program. In a more recent blog post about the actions Google is taking against scammers targeting local businesses (SMBs), the company again mentioned the new “Google My Business Partners program.” This will be a directory…

Contributed by: Greg Sterling

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