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Archive for the ‘Local Search’ Category

July 21, 2016

Study: Many Consumers Read Reviews But Don’t Write Them

Word of mouth is one of the most powerful forms of marketing for any brand or small business. Online reviews and ratings in many ways is word of mouth for the masses. As a result, it’s no surprise reviews are influencing purchase decisions for the majority of consumers. According to a recent Ask Your Target Market (AYTM) survey,…

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July 20, 2016

Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO

One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what they would do with double the marketing budget, SEO and paid search (PPC) topped the list. According to a new LSA survey, 50% of SMBs would invest in SEO if…

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July 14, 2016

Top 10 SEO Tools for Web Developers

The rules of SEO are constantly changing, making it difficult for web developers to keep up with what’s new. Fortunately, there are dozens of tools that can help make life easier for web developers. Here are the top 10 SEO tools web developers can use in order to create websites that are search engine friendly:…

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July 13, 2016

Angie’s List Gets Rid of Its Paywall — Will It Work?

Under pressure to grow usage and revenue, Angie’s List has been testing a “freemium” model for several months and this morning announced “free membership nationwide.” In the past several quarters, membership growth has been flat though retention is around 75%. Opening the site up to free basic membership was an inevitable decision to boost usage…

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July 12, 2016

Replay: What Local Marketers Must Know About the New Google AdWords

Sparked by Google’s elimination of the right rail (above), an Acquisio and LSA webinar last week discussed a variety of new initiatives coming from Google. Specifically, the webinar looked at how these initiatives from the last couple of months are impacting the AdWords platform. LSA’s Greg Sterling kicked off the webinar discussing the impact digital…

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July 11, 2016

Study: 92% of Customer Calls Driven by Digital Media

LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline purchases are being affected by the Internet. Customer call volumes are similarly being impacted by digital. Phone calls are a common point on the customers’ path to purchase and are extremely…

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July 11, 2016

Pokémon Go Is Augmented Reality’s Global Breakthrough Moment

In the event you haven’t heard, Pokemon Go, the new smartphone-based game from Nintendo and Niantic is a smash hit. It’s now the most downloaded app for both the iPhone and Android devices in multiple markets, including the US. The game was released late last week and, remarkably, it has added more than $10 billion…

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July 6, 2016

Location Rising: LSA at the Center of a Dynamic Industry

Location based marketing is dynamic, complex, exciting and most importantly effective. From the small business market, representing more than 90% of US businesses, to national brands with local stores or dealers, the industry is waking up to the fact that location should be at the center of digital marketing. According to GeoMarketing, attribution and location…

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June 29, 2016

How Amazon Alexa and ‘Voice Apps’ Are Changing (Local) Search

Perhaps more than Siri, Amazon’s Echo/Alexa is popularizing and accelerating adoption of virtual assistants and voice search. And while the rise of voice search and virtual assistants doesn’t yet hold radical implications for marketers, traditional search and mobile consumer behavior is evolving as a result. Roughly a year ago Amazon opened its Echo/Alexa assistant to…

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June 27, 2016

Gannett Buys ReachLocal for $156M to Boost Digital Marketing Services

Earlier this afternoon it was announced that newspaper publisher Gannett has acquired digital marketing firm ReachLocal for $156 million. It makes sense for Gannett as the company moves more aggressively to grow digital ad revenue: Initially, ReachLocal will expand Gannett’s digital revenue by roughly 50% with its more than 16,000 customers in markets throughout North…

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