Local Search

Archive for the ‘Local Search’ Category

May 24, 2016

Boosting Local Search Rank with Local Branding Efforts

While most use the term “brands” to refer to national advertisers, local businesses can use brand building strategies to raise their profile within the community. Improving local brand pays off in many ways including an area that is of top priority for many SMBs – local search page rank. Moz conducts a survey of SEO…

Contributed by: Wesley Young

May 17, 2016

How Hallmark Assists 2,000 Store Locations with Local Marketing

How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold…

Contributed by: Karisa Macias

May 12, 2016

Pizza vs. Plumbers: Exploring the Local Media Consumer Journey

The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each. According to LSA data, the top three most used media for finding pizza locally…

Contributed by: Joe Morsello

May 9, 2016

Understanding the Path-To-Purchase Just Got a Little Easier

In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right time with the right message. LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are searching for a local…

Contributed by: Jason Peaslee

May 5, 2016

Local Search Marketing Truths and Trends You Need to Know

Today’s consumers are “search-a-holics,” but their search behaviors aren’t one-size-fits-all. According to a research study conducted by IDC, thirty-six percent of local searchers start their journey on a search engine while more than fifty percent begin elsewhere online (customer reviews, online directories, etc.). But regardless of where they start, it goes without saying that people…

Contributed by: Holly Bowyer

May 3, 2016

What’s the Most Used Smartphone App? (Hint: You’re Probably Overlooking it)

Mobile app usage increased by 58 percent in 2015, a recent Flurry study found. App categories that saw the biggest growth included Personalization, News and Magazines, Utilities/Productivity, and Lifestyle/Shopping. While these particular app types saw major year-over-year growth rates in the last 12 months — ranging from 81 percent (Lifestyle/Shopping) to a whopping 352 percent…

Contributed by: Mark Sullivan

May 2, 2016

Webinar: How to Use Online Seasonal Marketing to Drive Local Sales

Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00 pm ET. It’s critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies…

Contributed by: Joe Morsello

April 28, 2016

Why Local Listings, Local PPC & Local SEO Should Live Under One Roof

Marketers are always looking for more levers to pull in order to positively impact their clients’ bottom line. Brands are always looking to get more bang for their buck. Both parties can have what they want by integrating their local tactics under one holistic digital strategy. Crossover between Local Listing Management & Local Search Engine…

Contributed by: Nick Neels

April 27, 2016

Millennial texting bias an argument for services like Messenger, Pingup

There’s a debate raging about whether calls are declining in importance vs other communication channels (e.g., texting). It’s clear that there are huge volumes of calls going to local businesses. But its equally clear that many people would prefer to interact via other methods and channels than the phone. As one example of the latter,…

Contributed by: Greg Sterling

April 27, 2016

Study: Industry Relevance Most Important for Local SEO Citations

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Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even obsolete. SEO is very much a “point-in-time” component of the local marketing space, and today, there appears to have been a clear shift as it relates to how search engines…

Contributed by: Joe Morsello

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