Local Search

Archive for the ‘Local Search’ Category

June 27, 2016

Gannett Buys ReachLocal for $156M to Boost Digital Marketing Services

Earlier this afternoon it was announced that newspaper publisher Gannett has acquired digital marketing firm ReachLocal for $156 million. It makes sense for Gannett as the company moves more aggressively to grow digital ad revenue: Initially, ReachLocal will expand Gannett’s digital revenue by roughly 50% with its more than 16,000 customers in markets throughout North…

Contributed by: Greg Sterling

June 23, 2016

What Local Marketers Must Know About the New Google AdWords (Webinar 7/7/16)

Please join the Local Search Association (LSA) and Acquisio for an exclusive webinar presentation Thursday, July 7 from 2:00 pm – 3:00 pm ET. From the elimination of the right rail to device-specific bidding, in-store conversions, promoted Google Maps pins and expanded text ads, AdWords has seen major changes in the past couple of months. LSA’s…

Contributed by: Joe Morsello

June 20, 2016

SEL: Voice Search Looks to Turn Local Search on Its Head

Another medium and another platform is set to challenge SMBs in the ever changing, complex world of local search: voice. Current estimates of voice search use range from 10-25% of all searches and comScore predicts that by 2020 a full 50% of all search will be by voice. At that rate, businesses need to consider…

Contributed by: Wesley Young

June 17, 2016

Moz Webinar Replay: How to Measure Success in Local Search

Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored the broader set of metrics and methods that local businesses and multi-location brands should be using to more holistically evaluate success in local search. While there was some discussion on the…

Contributed by: Joe Morsello

June 13, 2016

Developer Access to iMessage, Siri and Maps: the Local Angle

There were no new hardware announcements at the Apple developer event this morning. However there was a blizzard of software updates. The company offered WatchOS 3, new tvOS functionality, brought Siri to the Mac, Apple Pay to the web and announced 10 major new features in iOS. Among the many new iOS capabilities or features…

Contributed by: Greg Sterling

June 13, 2016

YP Adds Groupon, TripAdvisor Content but Should Also Be More ‘Experimental’

YP recently announced two high profile content integrations. First it said it will be adding “more than 450,000 active [Groupon] deals in North America within the YP search experience.” Later the company announced the inclusion of Trip Advisor reviews: Search results for nearly 850,000 of the hotel, restaurant and local attraction listings available on the…

Contributed by: Greg Sterling

June 6, 2016

Webinar: Beyond Rankings – How to Measure Success in Local Search

Please join the Local Search Association (LSA) and Moz for an exclusive webinar presentation Thursday, June 16 from 2:00 pm – 3:00 pm ET. Most local search marketers use visibility in search results as the primary measure of success. How do we rank? Are we present in the local pack? But there are other metrics…

Contributed by: Joe Morsello

June 2, 2016

Data: Consumers Turn to Digital Media for Finding Local Restaurants

Of over 8,000 consumer respondents in a recent LSA survey, more than half had made a restaurant-related purchasing decision within the past 12 months. Extrapolating further, that equates to over 129 million U.S. purchasers in 2015 who made about 25 purchase decisions each. When making a decision on a restaurant, 74% said they used a…

Contributed by: Joe Morsello

May 24, 2016

As Local-Mobile Search Takes off, Google Expands “Store Visits” Metrics, Readies Beacons for SMBs

Today in San Francisco Google held its Performance Summit, which is focused on advertising and analytics. There were a number of announcements that came out of the event. Here is a brief overview of what was announced: New “promoted pins” on Google Maps. The company also announced new business landing pages that can be customized…

Contributed by: Greg Sterling

May 24, 2016

Boosting Local Search Rank with Local Branding Efforts

While most use the term “brands” to refer to national advertisers, local businesses can use brand building strategies to raise their profile within the community. Improving local brand pays off in many ways including an area that is of top priority for many SMBs – local search page rank. Moz conducts a survey of SEO…

Contributed by: Wesley Young

Archive

Archive for the ‘Local Search’ Category

Popular Posts

Archive