Local Search

Archive for the ‘Local Search’ Category

January 21, 2016

Will Ad Blocking Become a Problem for Local Too?

The main reasons people seem to use ad blockers are: privacy concerns, ad annoyance and page load speed. Consumer surveys reflect that people are sometimes motivated out of privacy concerns and sometimes because they dislike the ad experience (especially in mobile). I’ve written a few pieces about the issue of “ad blocking,” including one today…

Contributed by: Greg Sterling

January 15, 2016

Location Hot Again with Investor Money Pouring In — Foursquare, PlaceIQ, Euclid Raise $90MM

I was in a meeting the other day when an executive at a name-brand local marketing company asserted that “very few people are making any money in the local space.” He said he knew this because he was being pitched by numerous companies to buy them. It may well be true that only a few…

Contributed by: Greg Sterling

January 12, 2016

Data: 63% Complete a Local Search Within 1 Hour

A new YP survey found that most search tasks were initiated and completed by respondents relatively quickly — most in under an hour. According to the report 63% completed a local search within one hour. The report goes on to say that “the ubiquity of the smartphone no doubt contributes to the speed of search…

Contributed by: Joe Morsello

January 11, 2016

Report: Only 36% Begin Local Searches with a Search Engine

Most marketers now recognize that the consumer path to purchase is far from linear. More devices, more content sources have made it, in the words of one startup executive, into a “purchase pretzel.” Another metaphor being used in a new report commissioned by YP is “zigzag.” The report, “Local Search Unleashing Opportunities for National Advertisers,”…

Contributed by: Greg Sterling

January 7, 2016

Calls, Local SEO & Mobile Search: What You Need to Know in 2016 (WEBINAR)

Please join the Local Search Association (LSA) and CallRail for an exclusive webinar presentation Thursday, January 21 from 2:00 pm – 3:00 pm ET. It’s no secret that many local businesses prefer phone calls over any other lead channel. The challenge for local SEOs is proving that their work is responsible for driving these valuable phone…

Contributed by: Joe Morsello

January 4, 2016

24 Expert Predictions for Local Marketing in 2016

In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. We received 24 interesting predictions from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more. Specifically, we received predictions from: David…

Contributed by: Joe Morsello

January 4, 2016

Why Local Biz Should Simplify Marketing Strategies in 2016

Today’s local business owner has more options than ever to reach customers and market his or her products and services. And consumers are using new and changing technologies to access media and make buying decisions. While the latest innovations offer exciting opportunities, it has also made planning and executing marketing strategies more complex, especially for…

Contributed by: Wesley Young

December 16, 2015

The Rise of Voice Search: 60% Started Using It in Past 12 Months

In the past 18 months I have given a number of presentations on voice search and virtual assistants where I ask a room full of digital marketers whether and how often they use voice search or Siri/Google Now/Cortana. I have been consistently surprised by the small numbers who raise their hands. Voice search and virtual…

Contributed by: Greg Sterling

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