Local Search

Archive for the ‘Local Search’ Category

June 30, 2017

Colossal Merger Yields DexYP

After months of on again, off again rumors the deal of the century, at least in the Yellow Pages industry, has finally come to pass. Dex Media has acquired its rival YP to become — wait for it — DexYP. Terms were not disclosed, but the Wall Street Journal reported early today that Dex paid…

Contributed by: Charles Laughlin

June 23, 2017

Google Posts Now Live for All GMB Users — but Will They Be Used?

Google Posts is a feature that first launched in early 2016 as a way for political candidates to directly post content that would appear in Google search results (“candidate cards”). It soon expanded to other categories (including local) and became known as “Google Posts.” Here’s Google’s official description of Posts: Posting on Google is a new…

Contributed by: Greg Sterling

June 22, 2017

Data: Local Assets Drive 85% of Consumer Impressions for Brands

Multi-location brands are faced with a two-fold marketing challenge: building national awareness and reaching consumers where they shop locally. With more than 90% of purchases still taking place in physical stores, local tactics are important and new data reinforce this importance. According to a new study, when both brand and location-specific pages exist, 85% of…

Contributed by: Joe Morsello

June 22, 2017

The SEO Recipe for SMBs: 9 Tactics for Small Budget Accounts

Delivering real value to small budget SEO accounts is challenging, yet achievable. The standard “premium” SEO playbook used for large budget businesses rarely makes sense for small budget accounts. Meanwhile, “old school” SEO tactics continue to produce results for SMBs. Boostability’s Matt Tennison and Kelly Shelton joined LSA’s Charles Laughlin and Local SEO Guide‘s Andrew…

Contributed by: Joe Morsello

June 14, 2017

YP: Our Users More Valuable than General Searchers per comScore

YP released a new report, relying on comScore data, that argues its audience is more valuable and more qualified than the general search audience. Here’s the general audience overview provided by the report: Compared to all searchers, YP users tend to be over 35 years old, and 42% have kids in the household. Females outpace males in…

Contributed by: Greg Sterling

June 12, 2017

SEO for SMBs: What Really Works? (Webinar 6.21.17)

Please join the LSA and Boostability for an exclusive webinar presentation Wednesday, June 21 from 2:00 pm – 3:00 pm ET. Delivering real value to small budget SEO accounts is challenging, yet achievable. The first step is understanding that much of the standard “premium” SEO playbook used for businesses with large budgets rarely makes sense for…

Contributed by: Joe Morsello

June 8, 2017

8 Changes to Google My Business: What You Need to Know

Google My Business is a foundational pillar of local SEO. Over the course of the past several months Google has quietly made a number of changes — some unannounced — that affect business listings, Google Maps, the Local Pack and the GMB dashboard. In a webinar this week, local SEO expert Joy Hawkins, a Google…

Contributed by: Joe Morsello

June 8, 2017

Introducing the Local Marketing Stack

Over the past several months, I’ve drafted the Local Marketing Stack infographic, which I hope will help small business owners as a roadmap for making marketing decisions. Although the graphic is intended to help small business owners figure out their path, it can be equally useful for media agencies serving those business owners. Where Do…

Contributed by: David Mihm

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