Join me, Charles Laughlin and Neal Polachek as we talk through some of the more insightful and provocative predictions from the more than 50 that were submitted at the end of last year by technology and media companies in the broader local ecosystem. Neal, Charles and I will debate what we think are the top…
At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by George Freitag, local search…
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from 2016: 1. Why Traditional Media Still Delivers Value in the Digital Marketplace (November 11, 2016) “Consumers often use newspapers, direct mail,…
According to Reuters, Amazon is one of several bidders seeking to buy bankrupt American Apparel LLC. Traditional apparel retailer Forever 21 is another of several reported bidders. American Apparel makes its clothes in Los Angeles, which has raised costs but also been a key component of its marketing — that its fashions are made in…
Fake news, fake websites, and fake consumers dominated the headlines at the end of 2016. The Methbot scheme that stole $5 million a day shook the advertising world with its sophistication in deceiving programmatic algorithms into placing ads on the scammers’ sites and paying for “views”. Fake news also outperformed real news during the election…
One of our most viewed blog posts last year was a compilation of 2016 predictions from over 20 experts around the local ecosystem. This year we pulled together over 50 predictions for 2017, capturing insights from an even broader mix of local media publishers, agencies and technology providers. We hope that the diversity of perspectives found…
The following chart is from an infographic distributed by NinthDecimal, based on their data from the first half of 2016. Location based programmatic grew 110% in the first six months of 2016, as advertiser demand for location-driven audiences continued to climb. NinthDecimal President David Staas sees continued growth in the use of location data as…
The local marketing and media space continues to evolve. From mergers and partnerships, to product innovations and releases, a number of LSA members have made headlines through a variety of announcements. In many ways, these announcements are laying the ground work for the industry’s direction in 2017. However, since the local space is extremely broad, trends…
Despite a convoluted consumer path to purchase, which relies on multiple sources, search remains the top and most consistent channel that consumers use to find local business information. For marketers this means a continuing imperative to focus on Google (and Bing). Google’s algorithm regularly changes, with impacts on companies large or small that sell things…
Following Black Friday weekend Amazon announced that it had sold “millions” of Alexa-enabled devices — especially the dirt-cheap Echo Dot. Google is advertising extensively for its competitive Google Home (pictured above). Apple is rumored to be working on a Siri-based Echo competitor, and Microsoft just announced its Cortana-device strategy. Yesterday, in San Francisco, Microsoft debuted…
