Local Search

Archive for the ‘Local Search’ Category

May 3, 2017

How Local Search & Digital Experience Help Physical Retailers Thrive

All around the world shopping centers and retailers are closing. So far in 2017 there have been 9 retail bankruptcies in the US (there were 9 in 2016 all together). Shopping center majors’ J.C Penny, RadioShack, Macy’s and Sears have each announced more than 100 store closures. These numbers are very likely to continue their…

Contributed by: George Freney

May 1, 2017

#LSS2017: Insights from Rio SEO’s Client Summit in San Diego

Last week at the 2017 Local Search Summit (Rio SEO’s client event) the presentations spanned the digital marketing spectrum with a focus on local search, new technologies, content marketing and more. The speakers represented a range of perspectives including analysts, agencies, brands, consultants and more. We provided recaps on a few of the sessions including:…

Contributed by: Joe Morsello

April 28, 2017

Will ‘Local’ Eat Mobile Advertising?

The IAB 2016 ad spending report released earlier this week, showing that mobile ad spending in the US had overtaken PC digital advertising, surprised many people. And despite the fact that mobile ad revenues have now crossed 50%, many brands and enterprises are still “trying to figure mobile out.” If ad spend and time spent…

Contributed by: Greg Sterling

April 27, 2017

#LSS2017: Trends & Predictions from Leading Voices in Local Search

Which trends and products will separate winners from losers in the local market? A panel of experts at Rio SEO’s Local Search Summit, provided some insights, perspective and takeaways for the online-to-offline local challenge. Greg Sterling, Local Search Association Greg opened the presentations with a comprehensive view of consumer behavior. Customers navigate a fragmented and…

Contributed by: Joe Morsello

April 27, 2017

#LSS2017: LSA’s Sterling Says Local Brands Must ‘Be the Answer’ in Search

Last night Greg Sterling kicked off the 2017 Local Search Summit (Rio SEO’s client event) by exploring the past, present and future of search. From the first connected computer at UCLA in 1969 to artificial intelligence, voice search, virtual assistants and more, Greg’s talk covered almost 50 years of digital developments. He started with a…

Contributed by: Joe Morsello

April 26, 2017

Study: Search, Websites, Social Are Top Digital Media for Local Discovery

Consumers are increasingly using digital media to find, engage with and eventually buy from a local business. When looking specifically at digital media, search engines are a clear favorite among consumers for local discovery (no surprise there). According to new LSA data, 80% of consumers have used a search engine in the past week to…

Contributed by: Joe Morsello

April 24, 2017

uberall & Yelp Partner to Clean Up Listings in Europe & U.S.

In March at the 2017 LSA Conference, uberall and Yelp announced a new partnership that will help uberall improve its listings management solution. According to the release on uberall’s website, here are the features that uberall clients now have access to: Claiming of Yelp listings is supported. Access to Yelp reviews: Get location reviews directly…

Contributed by: Joe Morsello

April 20, 2017

On Target Podcast: Mark Sullivan, Director Demand Generation, CallRail

Voice search, virtual assistants and chat bots have likely overtaken your newsfeed as of late. Many marketers and analysts are discussing the potential for these technologies to dramatically disrupt consumer behavior and therefore the marketing and advertising space. While voice interfaces and the potential for advertising on these platforms are still in the “early days”…

Contributed by: Joe Morsello

April 20, 2017

The Digital Consumer: Exploring Digital Media Usage in U.S. Cities

2017_Digital_Score_v3_Blog_Slideshow_622px

Broadly speaking, digital media has completely transformed the way consumers find, engage and eventually make a purchase at a local business. Whether websites, social media, ratings and reviews or mobile apps, consumers look to these digital outlets to inform purchase decisions. Today LSA is releasing “The Digital Consumer Study” which looks at how digital media…

Contributed by: Joe Morsello

April 19, 2017

Are Digital Agencies Chasing Profits Over Performance?

Advertising clients come and go much more than they probably should in the digital marketing space. While individual marketing providers and agencies are finding relief from churn with better customer service, transparent practices and skillful execution, many may be putting too much attention on simply growing client ad spend. The Search Engine Marketing Professional Organization…

Contributed by: Joe Morsello

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