Local Search

Archive for the ‘Local Search’ Category

February 6, 2017

OK Google, What Should I Know About Voice Search and SEO?

Today’s consumer craves information; and they’re not particularly patient in terms of when they get it. They want information to be accessible and immediate. Where is the best pizza place in town? What is the weather forecast for this weekend? How do I get rid of ants in my kitchen? What is Pokemon Go all…

Contributed by: Melanie Thaden

January 30, 2017

Will Voice and Virtual Assistants Disrupt Local Search?

On Google’s recent earnings call there were a number of financial analyst questions about the impact of virtual assistants and voice search on the company’s model and potential future revenue. Google saw strong quarterly revenue growth (though an earning miss) driven partly by the strength of mobile search advertising. One group of questions referenced Amazon’s…

Contributed by: Greg Sterling

January 13, 2017

The Many (at Least 6) Reasons You’ll Want to Be at #LSA17 in San Diego

LSA17 is shaping up to be the most diverse and dynamic annual conference that LSA has put on over the past several years. The content is a mix of enterprise and SMB focused sessions. We’ve got many “thought leadership” discussions about product direction, sales and competitive landscape. We’re also emphasizing practical and tactical information on…

Contributed by: Greg Sterling

January 12, 2017

Handicapping the 2017 Local Predictions – Webinar on 1/26

Join me, Charles Laughlin and Neal Polachek as we talk through some of the more insightful and provocative predictions from the more than 50 that were submitted at the end of last year by technology and media companies in the broader local ecosystem. Neal, Charles and I will debate what we think are the top…

Contributed by: Greg Sterling

January 12, 2017

Moz Local: As Contextual & Voice Search Grows in 2017, Local Budgets Will Expand

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At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by George Freitag, local search…

Contributed by: Joe Morsello

January 11, 2017

Report: Amazon Bidding for American Apparel and Its 250+ Retail Locations

According to Reuters, Amazon is one of several bidders seeking to buy bankrupt American Apparel LLC. Traditional apparel retailer Forever 21 is another of several reported bidders. American Apparel makes its clothes in Los Angeles, which has raised costs but also been a key component of its marketing — that its fashions are made in…

Contributed by: Greg Sterling

January 3, 2017

8 Ways Fake Information Can Hurt Your Business in 2017

Fake news, fake websites, and fake consumers dominated the headlines at the end of 2016. The Methbot scheme that stole $5 million a day shook the advertising world with its sophistication in deceiving programmatic algorithms into placing ads on the scammers’ sites and paying for “views”. Fake news also outperformed real news during the election…

Contributed by: Wesley Young

January 3, 2017

Here Are 50+ Expert Predictions for Local Media & Marketing in 2017

One of our most viewed blog posts last year was a compilation of 2016 predictions from over 20 experts around the local ecosystem. This year we pulled together over 50 predictions for 2017, capturing insights from an even broader mix of local media publishers, agencies and technology providers. We hope that the diversity of perspectives found…

Contributed by: Joe Morsello