From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q1 2017: 1. 2017 Ad-to-Action Award Winners Announced at LSA17 in San Diego (February 27, 2017) “The 2017 Ad-to-Action Awards program received…
Why do the majority of SMBs do their own digital marketing? A new survey from FreshBooks offers some suggestions as to why. The study sample included “more than 1,700 self-employed professionals and small business owners … with fewer than 10 employees.” It was conducted online in December 2016. The survey explored a number of roles…
Paid search remains the dominant digital ad channel, while search engines are still the most-used tool for consumers to connect with businesses. Many traditional local media publishers (newspapers, yellow pages) offer SEM and SEO to their small business advertiser-customers, along with an expanding portfolio of other digital products. Over the past 15 years, paid search…
Once it became possible to determine whether people had visited physical stores it was probably only a matter of time before a “pay per visit” ad model showed up. Last week xAd introduced a new new “cost per visit” (CPV) ad model. Marketers will only pay for consumers who walk through their doors. Today Blis…
Facebook has added location sharing to Messenger, which follows the introduction of a similar capability by Google Maps last week. Location sharing lasts for up to one hour and the user has control over who receives his or her location; it can be one person or a group. Glympse was the pioneer of temporary location…
The Local Media Tracking Study is LSA’s flagship annual study that surveys over 8,000 U.S. consumers to better understand how people search for, find, engage and eventually purchase from a local business. Last week, LSA released the “top-line results” from the 2016 study which looked at yesterday, past week, past month and past year local…
Recently YP released data that during and following the recent huge and sustained power outage in Michigan it saw a massive spike in internet and print lookups, measured by call tracking. The company said that “contractors in Southeast Michigan with print and digital marketing solutions experienced a 369% increase in leads on the day of…
Yesterday TechCrunch wrote about the test of an “enhanced local search feature” on Facebook. It’s an expanded version of Nearby Places: e.g., “coffee nearby.” It’s difficult to tell precisely what’s new here. However TechCrunch says the following: it’s “a list of relevant businesses, along with their ratings on Facebook, a map, as well as which…
The consumer purchase journey is a path of twists and turns. Consumers jump between online and offline channels to find, research and eventually purchase from a local business. And when ready to buy, consumers are increasingly turning to digital media for that final push. According to a new LSA study, 27% of consumers turn to…
Imagine a business, any business, that’s out there in the world. This includes the sole proprietor, the small to medium-sized business (SMB), or one of thousands of locations that make up the body of a major brand. In each situation, the most important thing is getting found locally online by consumers that want to buy their…
