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Archive for the ‘Local Search’ Category

June 22, 2017

Data: Local Assets Drive 85% of Consumer Impressions for Brands

Multi-location brands are faced with a two-fold marketing challenge: building national awareness and reaching consumers where they shop locally. With more than 90% of purchases still taking place in physical stores, local tactics are important and new data reinforce this importance. According to a new study, when both brand and location-specific pages exist, 85% of…

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June 22, 2017

The SEO Recipe for SMBs: 9 Tactics for Small Budget Accounts

Delivering real value to small budget SEO accounts is challenging, yet achievable. The standard “premium” SEO playbook used for large budget businesses rarely makes sense for small budget accounts. Meanwhile, “old school” SEO tactics continue to produce results for SMBs. Boostability’s Matt Tennison and Kelly Shelton joined LSA’s Charles Laughlin and Local SEO Guide‘s Andrew…

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June 14, 2017

YP: Our Users More Valuable than General Searchers per comScore

YP released a new report, relying on comScore data, that argues its audience is more valuable and more qualified than the general search audience. Here’s the general audience overview provided by the report: Compared to all searchers, YP users tend to be over 35 years old, and 42% have kids in the household. Females outpace males in…

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June 12, 2017

SEO for SMBs: What Really Works? (Webinar 6.21.17)

Please join the LSA and Boostability for an exclusive webinar presentation Wednesday, June 21 from 2:00 pm – 3:00 pm ET. Delivering real value to small budget SEO accounts is challenging, yet achievable. The first step is understanding that much of the standard “premium” SEO playbook used for businesses with large budgets rarely makes sense for…

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June 8, 2017

8 Changes to Google My Business: What You Need to Know

Google My Business is a foundational pillar of local SEO. Over the course of the past several months Google has quietly made a number of changes — some unannounced — that affect business listings, Google Maps, the Local Pack and the GMB dashboard. In a webinar this week, local SEO expert Joy Hawkins, a Google…

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June 8, 2017

Introducing the Local Marketing Stack

Over the past several months, I’ve drafted the Local Marketing Stack infographic, which I hope will help small business owners as a roadmap for making marketing decisions. Although the graphic is intended to help small business owners figure out their path, it can be equally useful for media agencies serving those business owners. Where Do…

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May 31, 2017

Facebook Expands Local Data Partnership with Factual — Why?

Factual announced that it had expanded its location data partnership with Facebook. There are two components: 1) expanded international scope and 2) access to its Crosswalk offering. The relationship has been in place for roughly two years. “It’s a nice vote of confidence in Factual’s data quality,” said Bill Michaels SVP of product and partnerships….

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May 26, 2017

Study Shows Material Impact of Reviews on CTRs and Purchase Intent

With Google using ratings and reviews in the mix of local ranking signals, they’re more important and impactful than ever. This is generally understood. However, local SEO firm BrightLocal sought to more precisely document that impact with two related studies, on the impact of reviews on consumer Local Pack CTRs and on consumer trust and…

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May 24, 2017

Google’s Framework for Effective SEM: Create, Complement, Capture

During a webinar with Moz and Whitespark earlier this month, we explored the latest edition of the Local Search Ranking Factors which surveys leading local SEO practitioners to understand the variables that are most important to ranking in local results. To follow that up, this week we hosted a webinar with Google that explored the…

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May 23, 2017

Google Takes Offline Store Visits, Sales Measurement Mainstream

At Google’s “Marketing Next” event today the company made several significant online-to-offline targeting and analytics announcements: Location extensions are coming to YouTube ads Offline store visitation measurement for YouTube ads Expanded availability of in-store sales measurement for AdWords On the third bullet, Google has been experimenting with in-store sales measurement since 2014 and has licensed…

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