Local Search

Archive for the ‘Local Search’ Category

October 19, 2018

Google Deck: Local Search 46%

So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. Is it 30%; is it 40% — or more? I’m at events all the time where people put numbers and stats on slide decks that may or may not be correct or supported…

Contributed by: Greg Sterling

October 12, 2018

Google Analytics: From Digital Space to Physical Space

Everyone knows Google Analytics (GA). Since its launch 13 years ago following the takeover of Urchin by Google, GA has become a standard in website analytics. However, at the time of its launch, for many companies, having a website was already an end in itself. Companies focused on design to increase website retention (primarily intended…

Contributed by: Philippe Marty

October 10, 2018

Yext Brand Repositioning and What It Says about ‘Local’

A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a basic…

Contributed by: Greg Sterling

October 5, 2018

Localogy Is Next Week in New York

LSA’s Localogy event is happening next Thursday in New York at Yelp’s offices. It’s an expansion of the digital marketing tactics workshop we held at LSA18, which was very well received. This is an event for practitioners, featuring tactics and best practices for digital agencies and in-house marketers. Here’s our agenda: How to Create a Data-Driven…

Contributed by: Greg Sterling

October 4, 2018

How Serving the “Me” Generation in Real-Time is a Win for Local Businesses

It’s no secret that local businesses rely heavily on the online world – or if they don’t already, they should. How else could they capitalize on all the potential customers searching every day for local, nearby places to do everything from eating to shopping to buying goods and services? Having a great storefront at a…

Contributed by: Bernadette Coleman

October 2, 2018

Google Maps App Now Lets Users Collaboratively Make Group Dinner Plans

Google continues to adjust, change and introduce new features to Google Maps, moving beyond simply pins and directions. The company pledged to make the platform “more assistive and personal with new features that help you figure out what to eat, drink and do.” Announced earlier this week, Google has released a new feature that helps…

Contributed by: Courtney Dobson

September 28, 2018

Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

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Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…

Contributed by: Joe Morsello

September 26, 2018

Google Allowing You to Reserve, Book Unique Experiences in SERPs

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Search results on Google have come a long way from a list of links. Today the SERPs enable all kinds of commerce activities like restaurant reservations, scheduling haircuts, click to call, shopping, and more. Earlier this week the company announced yet another action: reserving/booking unique experiences. From booking an urban kayaking experience, to signing up…

Contributed by: Joe Morsello

September 13, 2018

#PlaceConf: Driving Retail Foot Traffic with Product Inventory Data

We’ve all read the headlines of the retail apocalypse and Amazon’s unstoppable disruption of the space. But according to Lastmile Retail and Yext, their work with a major telecom carrier paints a very different picture that highlights a key advantage that brick and mortar retailers can leverage online to fight back – their in store…

Contributed by: Michael Carini

September 10, 2018

Replay: Is Automation an Existential Threat to Agencies?

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Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…

Contributed by: Joe Morsello

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