Local Search

Archive for the ‘Local Search’ Category

May 7, 2019

The Death of the SMB Website Has Been Greatly Exaggerated

A number of people in the local SEO community have argued that GMB (and Facebook) make the SMB website a thing of the past — except perhaps as a “data hub.” And while it’s true that Google, Facebook, Yelp and other consumer destinations are typically the first consumer point of contact with small businesses, a new survey from…

Contributed by: Greg Sterling

April 29, 2019

Google Tests Concept of GMB Subscription Bundles and Pricing

Over the weekend Google sent an undetermined number of Google My Business customers a survey about features and services. Some of these are existing features and some are hypothetical. It’s interesting as a roadmap preview, on the one hand. But more interesting is the fact that it presents bundles of services/features and potential pricing. The survey was posted on Twitter by Sean…

Contributed by: Greg Sterling

April 24, 2019

Kohl’s 1,100 Stores Become Amazon ‘Return Centers’

Yesterday traditional retailer Kohl’s said it will accept returns for Amazon products at all of its stores. The policy will commence in July. The company has more than 1,100 retail locations in the US. Amazon and Kohl’s have had a partnership since 2017 and the latter has been selling selected Amazon products in some of its stores. The…

Contributed by: Greg Sterling

April 4, 2019

Are We Starting to Approach Peak E-Commerce?

Since the beginning of the internet, pundits have predicted that e-commerce will take over nearly every shopping and retail category. According to US government data, last year e-commerce captured a roughly $513 billion share of retail spending. That’s impressive until you recognize that total retail spending was more than $5.3 trillion in 2018. Accordingly, e-commerce is hovering at ~10% of…

Contributed by: Greg Sterling

March 18, 2019

Survey: Only 36% of SMBs Have an ‘SEO Strategy’

Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks occur on organic links/content. Yet, according to a survey from Clutch, only 36% of small businesses (SMBs) have an SEO strategy — though an additional 38% say they plan to in the future. Clutch uses the SBA’s…

Contributed by: Greg Sterling

March 14, 2019

Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year?

Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing online marketing. Even as many SMBs have become much more sophisticated about digital, there are SMB segments that feel frustrated, even overwhelmed by some of the challenges. LSA has found this anecdotally among attendees to its digital marketing bootcamps….

Contributed by: Joe Morsello

March 12, 2019

Assessing the Commercial Search Potential of Smart Speakers

There are more than 130 million smart speakers (and displays) in US homes, according to a new survey from Voicebot.ai. But search and e-commerce are not common use cases. The potential remains, however. The report argues there are about 66 million smart speaker owners in the United States and over 130 million such devices in American households….

Contributed by: Greg Sterling

March 8, 2019

Replay: Getting Local Businesses Voice Search Ready

During a recent LSA webinar, Bernadette Coleman, CEO of Advice Local presented an introduction to voice search, why it’s so important for local businesses and best practices for optimizing for it in 2019. According to Bernadette, voice search very simple — it takes a spoken query, returns a spoke query result or returns a screen query result….

Contributed by: Courtney Dobson

March 4, 2019

Google Has an SEO Strategy Too – Here It Is

Even Google and its various websites are subject to the same search algorithm the rest of our websites are. With over 7,000 websites globally, the company is regularly making changes to these sites, impacting how they rank for relevant searches. So what’s Google’s SEO strategy? According to a recent Think with Google post, the company’s…

Contributed by: Joe Morsello

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