Local Media

Archive for the ‘Local Media’ Category

May 2, 2016

Webinar: How to Use Online Seasonal Marketing to Drive Local Sales

Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00 pm ET. It’s critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies…

Contributed by: Joe Morsello

April 28, 2016

Why Local Listings, Local PPC & Local SEO Should Live Under One Roof

Marketers are always looking for more levers to pull in order to positively impact their clients’ bottom line. Brands are always looking to get more bang for their buck. Both parties can have what they want by integrating their local tactics under one holistic digital strategy. Crossover between Local Listing Management & Local Search Engine…

Contributed by: Nick Neels

April 21, 2016

New LSA Programs & Services Designed to Meet Needs of Independent Agencies

The local marketing and advertising space is made up of several major groups: advertisers (enterprises and SMBs), publishers (print and digital), technology providers and agencies. Beyond our legacy serving local media publishers and yellow pages agencies, we’ve made great progress adding technology providers as members. Now, to round out our member ecosystem, we’ve started to…

Contributed by: Neg Norton

April 20, 2016

Data: SMBs to Account for 14% of Digital Marketing Services Spend

Roughly nine of every 10 businesses in the U.S. is an SMB, and more than half of the U.S. employee base works for one. However, when it comes to paying for digital marketing services, a new study finds that these SMBs are drastically out-spent by larger businesses/enterprises. According to a new Borrell Associates study, SMBs…

Contributed by: Joe Morsello

March 30, 2016

Data: Local Search is a Fragmented Consumer Journey

While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect. According to a recent report from YP, only 36% of consumers begin a local search with a search engine and the rest of consumers start on a fragmented array of choices. According to the report, there…

Contributed by: Joe Morsello

March 23, 2016

The Local Angle for New Tech: Beacons, VR & AR, VA & AI, Connected Cars

While a sole-proprietor operates his or her business without a website, a big brand retailer is installing beacons to better track store-visits and in-store behaviors. This is representative of the wide gap in local marketing sophistication, with technology being a driver of this separation. A variety of “new” technologies are starting to permeate the local marketing…

Contributed by: Joe Morsello

March 22, 2016

SMBs Believe They Can Self-Manage Most Critical Marketing Channels

One of the interesting themes that has emerged in discussions and recent data is small business marketing self-management vs. outsourcing: DIY vs. DIFM. This has always been a topic in the industry but what has become clear more recently is that most of the market is DIY today. Data from an InfusionSoft survey of SMBs…

Contributed by: Greg Sterling

March 17, 2016

Mapquest Shows Importance of Culture, Employee Engagement to Competitive Survival at LSA16

There were lots of great sessions at LSA16. It would be extremely difficult to say one was best or pick a favorite. However if someone held a metaphorical gun to my head, I’d have to say the discussion with MapQuest’s Brian McMahon was the one that I continue to think about. I asked McMahon to…

Contributed by: Greg Sterling

March 17, 2016

Building an Audience in a Fragmented, Noisy Digital Landscape

Building an audience of prospective clients via digital channels has never been more challenging, and is only increasing in difficulty as more outlets are introduced. Consumers spend over 5 hours on digital media per day, increasingly via mobile devices, and everyone is competing for attention. Specifically for local marketing providers trying to reach small and…

Contributed by: Joe Morsello

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