Local Media

Archive for the ‘Local Media’ Category

May 31, 2016

Is SMB Churn Really an Issue of Expectations Setting by Sales Reps?

There have been many dozens of small businesses (SMBs) surveys over the past few years that in one way or another assess satisfaction with local sales channels and marketing performance. While there are nuances and differences among these surveys, it’s amazing how consistent the SMB responses tend to be. When expressing dissatisfaction SMBs tend to…

Contributed by: Greg Sterling

May 26, 2016

Webinar: LSA + Ad-Builder – What It Means for Your Business

Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local Search Association (LSA) recently acquired Ad-Builder (Recas, Creative Outlet), transforming what the not-for-profit can do for the local marketing and advertising industry. The deal helps LSA bolster its co-op advertising…

Contributed by: Joe Morsello

May 25, 2016

Data: Location Data Boosts Ad Engagement 30%

Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to 30% when accurate location data is used to customize ad creative. Location enables marketers to target consumers based on real-world behavior or real-time location. In addition to reaching specific audiences,…

Contributed by: Joe Morsello

May 24, 2016

Boosting Local Search Rank with Local Branding Efforts

While most use the term “brands” to refer to national advertisers, local businesses can use brand building strategies to raise their profile within the community. Improving local brand pays off in many ways including an area that is of top priority for many SMBs – local search page rank. Moz conducts a survey of SEO…

Contributed by: Wesley Young

May 18, 2016

Why LSA Acquired Ad-Builder (Recas, Creative Outlet)

Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products and services. Various industry estimates indicate the market is worth nearly $40 billion annually. Yet between 40% and 50% of these funds go unused every year. To help the local…

Contributed by: Neg Norton

May 17, 2016

How Hallmark Assists 2,000 Store Locations with Local Marketing

How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold…

Contributed by: Karisa Macias

May 12, 2016

Pizza vs. Plumbers: Exploring the Local Media Consumer Journey

The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each. According to LSA data, the top three most used media for finding pizza locally…

Contributed by: Joe Morsello

May 9, 2016

Understanding the Path-To-Purchase Just Got a Little Easier

In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right time with the right message. LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are searching for a local…

Contributed by: Jason Peaslee

May 2, 2016

Webinar: How to Use Online Seasonal Marketing to Drive Local Sales

Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00 pm ET. It’s critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies…

Contributed by: Joe Morsello

April 28, 2016

Why Local Listings, Local PPC & Local SEO Should Live Under One Roof

Marketers are always looking for more levers to pull in order to positively impact their clients’ bottom line. Brands are always looking to get more bang for their buck. Both parties can have what they want by integrating their local tactics under one holistic digital strategy. Crossover between Local Listing Management & Local Search Engine…

Contributed by: Nick Neels

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