Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products and services. Various industry estimates indicate the market is worth nearly $40 billion annually. Yet between 40% and 50% of these funds go unused every year. To help the local…
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold…
The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each. According to LSA data, the top three most used media for finding pizza locally…
In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right time with the right message. LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are searching for a local…
Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00 pm ET. It’s critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies…
Marketers are always looking for more levers to pull in order to positively impact their clients’ bottom line. Brands are always looking to get more bang for their buck. Both parties can have what they want by integrating their local tactics under one holistic digital strategy. Crossover between Local Listing Management & Local Search Engine…
Fresh from his keynote at Social Media Marketing World, serial entrepreneur and superhuman social media expert Joel Comm hit the stage at Rio SEO’s Local Search Summit (#LSS2016) to give the morning keynote. His keynote presentation took attendees on a deep dive into emerging social technologies Facebook Live and Snapchat. Being findable in traditional search…
The local marketing and advertising space is made up of several major groups: advertisers (enterprises and SMBs), publishers (print and digital), technology providers and agencies. Beyond our legacy serving local media publishers and yellow pages agencies, we’ve made great progress adding technology providers as members. Now, to round out our member ecosystem, we’ve started to…
Roughly nine of every 10 businesses in the U.S. is an SMB, and more than half of the U.S. employee base works for one. However, when it comes to paying for digital marketing services, a new study finds that these SMBs are drastically out-spent by larger businesses/enterprises. According to a new Borrell Associates study, SMBs…
While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect. According to a recent report from YP, only 36% of consumers begin a local search with a search engine and the rest of consumers start on a fragmented array of choices. According to the report, there…
