Local Media

Archive for the ‘Local Media’ Category

June 8, 2016

Transparency: Important for SMBs or a Distraction from Real ROI?

There’s been an ongoing dispute brewing between brands and their ad agencies regarding the topic of media buying. Brands are concerned about the transparency behind charges by agencies for their media buy. The problem stems not from the price of the actual transactional purchase, but from other monetary benefits that might not be included in…

Contributed by: Wesley Young

June 7, 2016

Why Creative & Design Matters in the Digital Age

Local media and marketing discussions are generally focused on ROI (online-to-offline) and audience targeting (beacons, big data mobile, etc.). Meanwhile, design and creative – the moment where the customer meets the brand or business – is sometimes overlooked or taken for granted. The Internet is full of clutter and everyone is in competition for attention online. Given…

Contributed by: Joe Morsello

June 2, 2016

Data: Consumers Turn to Digital Media for Finding Local Restaurants

Of over 8,000 consumer respondents in a recent LSA survey, more than half had made a restaurant-related purchasing decision within the past 12 months. Extrapolating further, that equates to over 129 million U.S. purchasers in 2015 who made about 25 purchase decisions each. When making a decision on a restaurant, 74% said they used a…

Contributed by: Joe Morsello

May 31, 2016

Is SMB Churn Really an Issue of Expectations Setting by Sales Reps?

There have been many dozens of small businesses (SMBs) surveys over the past few years that in one way or another assess satisfaction with local sales channels and marketing performance. While there are nuances and differences among these surveys, it’s amazing how consistent the SMB responses tend to be. When expressing dissatisfaction SMBs tend to…

Contributed by: Greg Sterling

May 26, 2016

Webinar: LSA + Ad-Builder – What It Means for Your Business

Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local Search Association (LSA) recently acquired Ad-Builder (Recas, Creative Outlet), transforming what the not-for-profit can do for the local marketing and advertising industry. The deal helps LSA bolster its co-op advertising…

Contributed by: Joe Morsello

May 25, 2016

Data: Location Data Boosts Ad Engagement 30%

Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to 30% when accurate location data is used to customize ad creative. Location enables marketers to target consumers based on real-world behavior or real-time location. In addition to reaching specific audiences,…

Contributed by: Joe Morsello

May 24, 2016

Boosting Local Search Rank with Local Branding Efforts

While most use the term “brands” to refer to national advertisers, local businesses can use brand building strategies to raise their profile within the community. Improving local brand pays off in many ways including an area that is of top priority for many SMBs – local search page rank. Moz conducts a survey of SEO…

Contributed by: Wesley Young

May 18, 2016

Why LSA Acquired Ad-Builder (Recas, Creative Outlet)

Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products and services. Various industry estimates indicate the market is worth nearly $40 billion annually. Yet between 40% and 50% of these funds go unused every year. To help the local…

Contributed by: Neg Norton

May 17, 2016

How Hallmark Assists 2,000 Store Locations with Local Marketing

How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold…

Contributed by: Karisa Macias

May 12, 2016

Pizza vs. Plumbers: Exploring the Local Media Consumer Journey

The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each. According to LSA data, the top three most used media for finding pizza locally…

Contributed by: Joe Morsello

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