Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local Search Association (LSA) recently acquired Ad-Builder (Recas, Creative Outlet), transforming what the not-for-profit can do for the local marketing and advertising industry. The deal helps LSA bolster its co-op advertising…
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to 30% when accurate location data is used to customize ad creative. Location enables marketers to target consumers based on real-world behavior or real-time location. In addition to reaching specific audiences,…
While most use the term “brands” to refer to national advertisers, local businesses can use brand building strategies to raise their profile within the community. Improving local brand pays off in many ways including an area that is of top priority for many SMBs – local search page rank. Moz conducts a survey of SEO…
Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products and services. Various industry estimates indicate the market is worth nearly $40 billion annually. Yet between 40% and 50% of these funds go unused every year. To help the local…
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold…
The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each. According to LSA data, the top three most used media for finding pizza locally…
In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right time with the right message. LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are searching for a local…
Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00 pm ET. It’s critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies…
Marketers are always looking for more levers to pull in order to positively impact their clients’ bottom line. Brands are always looking to get more bang for their buck. Both parties can have what they want by integrating their local tactics under one holistic digital strategy. Crossover between Local Listing Management & Local Search Engine…
Fresh from his keynote at Social Media Marketing World, serial entrepreneur and superhuman social media expert Joel Comm hit the stage at Rio SEO’s Local Search Summit (#LSS2016) to give the morning keynote. His keynote presentation took attendees on a deep dive into emerging social technologies Facebook Live and Snapchat. Being findable in traditional search…
