In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. We received 24 interesting predictions from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more. Specifically, we received predictions from: David…
Despite massive consumer in-store smartphone usage, most traditional retailers have yet to develop compelling apps. In an ideal world, a mobile app would operate as an in-store assistant that helps consumers find products, answer questions and check out. Mostly that hasn’t happened. Whether because they didn’t fully “get it” or because of organizational issues, inertia…
