Indoor Location/Proximity

Archive for the ‘Indoor Location/Proximity’ Category

January 4, 2016

24 Expert Predictions for Local Marketing in 2016

In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. We received 24 interesting predictions from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more. Specifically, we received predictions from: David…

Contributed by: Joe Morsello

November 23, 2015

Macy’s More Aggressively Promotes Its App and Indoor Location

Despite massive consumer in-store smartphone usage, most traditional retailers have yet to develop compelling apps. In an ideal world, a mobile app would operate as an in-store assistant that helps consumers find products, answer questions and check out. Mostly that hasn’t happened. Whether because they didn’t fully “get it” or because of organizational issues, inertia…

Contributed by: Greg Sterling