Archive for the ‘Indoor Location/Proximity’ Category

Study: Indoor Location Growing, Multiple Technologies Being Deployed

Marketing’s Digital Divide Grows As Location Pushes Marketers to Think Beyond the Screen

PlaceConf: Zenreach Case Study Highlights Location Possibilities with Wi-Fi

PlaceConf: SIM Partners Uses Mobile Wallets to Map Search to Store Behavior

PlaceConf: How Smart Lighting Can Improve Indoor Location

PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters

PlaceConf: McDonald’s Campaign Connects Offline Data Signals with Customers

PlaceConf: What Shell Learned about Consumer Behavior from Location Data

PlaceConf: How an Apple iPhone Update will Accelerate Beacon Adoption

PlaceConf: Google Looks Beyond Lat-Long to Contextualize the Physical World


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