AT&T’s announcement last week that it plans to sell a majority stake of its Yellow Pages units to Cerberus Capital Management has generated discussion about the future of print Yellow Pages. While we’ll talk about this more at our annual conference “Search Starts Here” next week, I think it’s worth at least briefly discussing here…
Last week, local search giant Yelp announced the rollout of a new initiative to help customize user searches based on insights collected from its vast network. “Yelpy Insights” leverages two new filters that narrow down search results to match a user’s interests or even age. The first filter, “Liked by Vegetarians,” is designed for vegetarian…
The following post is from Val Onyski, director of operations at the Local Search Association. If you’re looking for an updated Competitive Local Exchange Carriers (CLEC) list – your search is over! Instead of going to the Public Utility Commission for each of the 50 states, download the Local Search Association’s comprehensive list of Competitive…
AT&T announced plans this morning to sell a majority stake of its Yellow Pages business – including AT&T Advertising Solutions and AT&T Interactive – to private-equity firm Cerberus Capital Management LP for $950 million. AT&T, which is reconfiguring its business to focus on wireless, will maintain a 47% ownership stake in the new independent company,…
Neil Kataria, cofounder, president and chairman of newBrandAnalytics, is approaching ‘Social’s Big Data Moment’ with the montra “each customer is essentially a survey.” His company is able to provide its clients with a deep-dive into customer feedback and a comprehensive report card that covers a variety of categories. newBrandAnalytics can provide competitive data by leveraging information…
Michael Zimbalist, vice president of Research and Development Operations at New York Times Co., presented a fascinating view of the way his company is changing their processes to shift from just linking to other sites, to pulling data from sites such as DBpedia, GeoNames and Freebase to create a richer user experience. Zimbalist explained that…
BIA/Kelsey CEO Tom Buono opened up this morning’s session with an intriguing overview of a new product being offered to his clients – Media Ad View. The service, which provides both “snapshots” of the marketplace and in-depth forecasts of ad spend categories, covers 12 types of media, 12 general ad categories and digital information for…
There’s a large crowd attending BIA/Kelsey’s ILM East 2012 here at the Boston Marriott Copley Place, with estimates of more than 450 in attendance. The buzz on the floor is about this afternoon’s session, including: Keynote speaker – Leslie Berland, American Express – Senior VP, Digital Partnerships and Development Scott Maxwell, OpenView Venture Partners –…
Wellington E. Webb, who served as Mayor of Denver from 1991-2003, understands that more needs to be done to educate local elected officials, businesses and consumers about the value of print Yellow Pages to local communities. He recognizes that a key component of that effort will involve raising visibility for our industry’s national consumer choice…
BIA/Kelsey recently hosted an interesting webinar previewing the key topics and trends to be explored at their upcoming ILM East Conference, taking place March 26-28 in Boston. The webinar, entitled “15 Game Changing Trends in Interactive Local Media,” featured BIA/Kelsey analysts Peter Krasilovsky, Mike Boland and Jed Williams. Some of the topics discussed that caught…
