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Archive for the ‘General’ Category

May 1, 2012

LSA Rates & Data™ – Not Just for Yellow Pages

The following post is from Val Onyski, director of operations at the Local Search Association. As many of you know, the LSA Rates & Data suite of products includes three key offerings: LSA IRIS™ Online Rates & Data Raw Data Files Directory Index Publication Traditionally, these offerings featured data for print Yellow Pages, including close…

Contributed by: Guest

April 25, 2012

‘Search Starts Here’: Reinventing the Directory Organization

Our own Brad Carson, vice president of operations, moderated a relevant and insightful conversation yesterday morning with change management experts about the bold moves necessary to drive the transformation of global directory organizations into multi-platform local media agencies. While the session highlighted numerous successful approaches and provided valuable recommendations on what our industry can do…

Contributed by: Stephanie Hobbs

April 23, 2012

Local Search Association Co-op Products: All Media Welcome

The following post is from Val Onyski, director of operations at the Local Search Association. I know that many sales reps are aware of co-op, but they may not be familiar with the products available to help them through the Local Search Association. Or, they may know the Association has these products, but are not…

Contributed by: Guest

April 23, 2012

‘Search Starts Here’: Mary Boysman Talks Mobile, Measurement, and the Relevancy of YP

Mary Boysman, vice president of brand marketing and advertising at Aspen Dental, gave an insightful talk this morning that had the audience buzzing about measurement, mobile and the local search industry’s role in the marketing mix. Boysman outlined the role that marketing and communications play in supporting growth at one of the largest and fastest-growing…

Contributed by: Stephanie Hobbs

April 23, 2012

‘Search Starts Here’: 2011 Industry Excellence Awards Announced

Yesterday evening, we kicked off our annual conference, “Search Starts Here,” in Boca Raton with the Local Search Association’s highly anticipated Industry Excellence Awards to recognize local search publishers, marketers and suppliers for outstanding achievements in the local advertising business. I was particularly impressed with this year’s lineup of winners who demonstrated great leadership through…

Contributed by: Stephanie Hobbs

April 18, 2012

Despite Shifts, Print Yellow Pages Remain Viable Local Media Source

AT&T’s announcement last week that it plans to sell a majority stake of its Yellow Pages units to Cerberus Capital Management has generated discussion about the future of print Yellow Pages. While we’ll talk about this more at our annual conference “Search Starts Here” next week, I think it’s worth at least briefly discussing here…

Contributed by: Neg Norton

April 18, 2012

Yelp Announces New Insights Program to Help Local Searchers Tailor Search Results

Last week, local search giant Yelp announced the rollout of a new initiative to help customize user searches based on insights collected from its vast network. “Yelpy Insights” leverages two new filters that narrow down search results to match a user’s interests or even age. The first filter, “Liked by Vegetarians,” is designed for vegetarian…

Contributed by: Stephanie Hobbs

April 16, 2012

Looking for an Accurate List of Competitive Local Exchange Carriers?

The following post is from Val Onyski, director of operations at the Local Search Association. If you’re looking for an updated Competitive Local Exchange Carriers (CLEC) list – your search is over! Instead of going to the Public Utility Commission for each of the 50 states, download the Local Search Association’s comprehensive list of Competitive…

Contributed by: Guest

April 9, 2012

AT&T Sells Majority Stake of Yellow Pages Units to Cerberus Capital Management

AT&T announced plans this morning to sell a majority stake of its Yellow Pages business – including AT&T Advertising Solutions and AT&T Interactive – to private-equity firm Cerberus Capital Management LP for $950 million. AT&T, which is reconfiguring its business to focus on wireless, will maintain a 47% ownership stake in the new independent company,…

Contributed by: Stephanie Hobbs

March 27, 2012

BIA/Kelsey ILM East 2012: Social SuperForum Sessions

Neil Kataria, cofounder, president and chairman of newBrandAnalytics, is approaching ‘Social’s Big Data Moment’ with the montra “each customer is essentially a survey.” His company is able to provide its clients with a deep-dive into customer feedback and a comprehensive report card that covers a variety of categories. newBrandAnalytics can provide competitive data by leveraging information…

Contributed by: Stephanie Hobbs

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