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June 7, 2012

NFIB to New York Legislature: Yellow Pages Vital To Small Businesses

This week, the New York chapter of the National Federation of Independent Business – a leading small business advocacy organization – asked the New York State’s Assembly and Senate Environmental Conservation Committees to defeat a bill that would regulate the delivery of Yellow Pages to state residents. In a communication sent to elected officials, the…

Contributed by: Amy Healy

June 7, 2012

Sales Training vs Product Training

Tony Lannom, Regional Manager at Axiom Sales Force Development, has over twenty-five years of sales and sales management experience in a broad range of industries including software, electronics, and communications. I started this morning just like any other: with cup of coffee in hand, I begin reading my emails. The first email I came across…

Contributed by: Guest

June 5, 2012

WSJ: Google Readies New Local-Ad Assault

Google is preparing to relaunch efforts to capitalize on the roughly $20 billion local advertising market as soon as next month, according to a report in Monday’s Wall Street Journal. The move comes as 20% of all Google searches and 40% of searches using mobile phones are being conducted specifically for local information. Google+ Local…

Contributed by: Stephanie Hobbs

May 30, 2012

Can Local Businesses Jump On The Pinterest Train?

This month, in our column for Search Engine Land, I touched on how new social networking site, Pinterest, could become an asset for small businesses. The quickly growing platform allows users to find, share, and scrapbook images and videos they enjoy with usage rates second only to Facebook. Now, national brands like Coca-Cola and Neiman…

Contributed by: Stephanie Hobbs

May 29, 2012

Yell Group To Rebrand as ‘hibu’

Yell Group, which operates Yellow Pages and Yell online in the UK, Yellowbook in the U.S. and Paginas Amarillas in Spain and some countries in Latin America, announced last week that the company will soon rebrand its corporate identity as hibu. Coming at a time when Yell is transforming its business to increasingly focus on…

Contributed by: Stephanie Hobbs

May 25, 2012

Mayor Wellington E. Webb: Yellow Pages Publishers Build Partnerships to Promote Consumer Choice

Wellington E. Webb, who served as Mayor of Denver from 1991-2003, continues his series on the importance of raising visibility for our industry’s national consumer choice website, www.YellowPagesOptOut.com, which enables local residents and businesses to easily determine whether or not they want to receive directories. Here is the second post in Mayor Webb’s series. In recent years,…

Contributed by: Guest

May 24, 2012

American Idol Finale Showcases Yellow Pages in Tribute to Randy Jackson

Last night’s American Idol finale gave some unexpected airtime to the Yellow Pages in a satirical tribute to judge Randy Jackson. In a skit watched by more than 20 million viewers across the country, the finalists played on Jackson’s frequent comment that contestants sing so well they “can sing the phone book” by doing just…

Contributed by: Kacy Hayner

May 22, 2012

Trevor Nadeau: ‘Build It and They Will Come.’ Yellow Medya – Turkey’s POI Powerhouse

We’re pleased to invite Trevor Nadeau, managing director of Turkey-based Yellow Medya (formerly Turkey Yellow Pages), to guest blog on Local Search Insider. Since joining Yellow Medya in 2008, Trevor and his team have transformed the company from a traditional Yellow Pages publisher into one of Turkey’s most dynamic local search media agencies. Read Trevor’s post below to learn more about the leading…

Contributed by: Guest

May 16, 2012

Don’t Miss BIA/Kelsey’s MLM Conference, June 27 in San Francisco

You may have heard, BIA/Kelsey is hosting a new one-day conference on June 27 in San Francisco – Mobile Local Media San Francisco (MLM San Francisco). This event will examine the convergence of mobile, local and social and the opportunities for local media players. Speakers at MLM San Francisco represent some of the top companies in our…

Contributed by: Stephanie Hobbs

May 10, 2012

AT&T Advertising Solutions and AT&T Interactive Officially Become YP Holdings

YP Holdings LLC (YP), which combines the assets of AT&T Advertising Solutions and AT&T Interactive, officially launched following the acquisition of a controlling interest in YP by Cerberus Capital Management. The new company, which will be based in Tucker, Georgia, will publish the iconic Yellow Pages and operate YP.com, the top-rated YPmobile app, and the…

Contributed by: Stephanie Hobbs

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