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Archive for the ‘General’ Category

May 25, 2012

Mayor Wellington E. Webb: Yellow Pages Publishers Build Partnerships to Promote Consumer Choice

Wellington E. Webb, who served as Mayor of Denver from 1991-2003, continues his series on the importance of raising visibility for our industry’s national consumer choice website, www.YellowPagesOptOut.com, which enables local residents and businesses to easily determine whether or not they want to receive directories. Here is the second post in Mayor Webb’s series. In recent years,…

Contributed by: Guest

May 24, 2012

American Idol Finale Showcases Yellow Pages in Tribute to Randy Jackson

Last night’s American Idol finale gave some unexpected airtime to the Yellow Pages in a satirical tribute to judge Randy Jackson. In a skit watched by more than 20 million viewers across the country, the finalists played on Jackson’s frequent comment that contestants sing so well they “can sing the phone book” by doing just…

Contributed by: Kacy Hayner

May 22, 2012

Trevor Nadeau: ‘Build It and They Will Come.’ Yellow Medya – Turkey’s POI Powerhouse

We’re pleased to invite Trevor Nadeau, managing director of Turkey-based Yellow Medya (formerly Turkey Yellow Pages), to guest blog on Local Search Insider. Since joining Yellow Medya in 2008, Trevor and his team have transformed the company from a traditional Yellow Pages publisher into one of Turkey’s most dynamic local search media agencies. Read Trevor’s post below to learn more about the leading…

Contributed by: Guest

May 16, 2012

Don’t Miss BIA/Kelsey’s MLM Conference, June 27 in San Francisco

You may have heard, BIA/Kelsey is hosting a new one-day conference on June 27 in San Francisco – Mobile Local Media San Francisco (MLM San Francisco). This event will examine the convergence of mobile, local and social and the opportunities for local media players. Speakers at MLM San Francisco represent some of the top companies in our…

Contributed by: Stephanie Hobbs

May 10, 2012

AT&T Advertising Solutions and AT&T Interactive Officially Become YP Holdings

YP Holdings LLC (YP), which combines the assets of AT&T Advertising Solutions and AT&T Interactive, officially launched following the acquisition of a controlling interest in YP by Cerberus Capital Management. The new company, which will be based in Tucker, Georgia, will publish the iconic Yellow Pages and operate YP.com, the top-rated YPmobile app, and the…

Contributed by: Stephanie Hobbs

May 4, 2012

Yellow Medya Turkey Enters Partnership with Google

Yellow Medya, Turkey’s leader in local search solutions, announced a partnership agreement with Google earlier this week. As part of the agreement, Yellow Medya’s business listing database of 750,000 businesses in Turkey will supply content to Google’s online offerings. Yellow Medya’s database currently includes a variety of content including geo-codes, logos, photos, company profiles, business…

Contributed by: Stephanie Hobbs

May 1, 2012

LSA Rates & Data™ – Not Just for Yellow Pages

The following post is from Val Onyski, director of operations at the Local Search Association. As many of you know, the LSA Rates & Data suite of products includes three key offerings: LSA IRIS™ Online Rates & Data Raw Data Files Directory Index Publication Traditionally, these offerings featured data for print Yellow Pages, including close…

Contributed by: Guest

April 25, 2012

‘Search Starts Here’: Reinventing the Directory Organization

Our own Brad Carson, vice president of operations, moderated a relevant and insightful conversation yesterday morning with change management experts about the bold moves necessary to drive the transformation of global directory organizations into multi-platform local media agencies. While the session highlighted numerous successful approaches and provided valuable recommendations on what our industry can do…

Contributed by: Stephanie Hobbs

April 23, 2012

Local Search Association Co-op Products: All Media Welcome

The following post is from Val Onyski, director of operations at the Local Search Association. I know that many sales reps are aware of co-op, but they may not be familiar with the products available to help them through the Local Search Association. Or, they may know the Association has these products, but are not…

Contributed by: Guest

April 23, 2012

‘Search Starts Here’: Mary Boysman Talks Mobile, Measurement, and the Relevancy of YP

Mary Boysman, vice president of brand marketing and advertising at Aspen Dental, gave an insightful talk this morning that had the audience buzzing about measurement, mobile and the local search industry’s role in the marketing mix. Boysman outlined the role that marketing and communications play in supporting growth at one of the largest and fastest-growing…

Contributed by: Stephanie Hobbs

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