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October 22, 2012

hibu, LSA Attend GreenTown Highland Park Conference

We continued our ongoing work telling the local search industry’s sustainability and consumer choice story as an exhibitor to about 300 local and area representatives at the GreenTown Highland Park conference last Friday in Highland Park, IL. The event, which we attended at the invitation of Highland Park Councilmembers Paul Frank and David Naftzger, gave…

Contributed by: Wesley Young

October 22, 2012

Register Today for BIA/Kelsey’s ILM West

It’s not too early to register for BIA/Kelsey’s ILM West, taking place December 4-6 at Hyatt Regency Century Plaza in Los Angeles. The event agenda is jam-packed with exciting speakers from across the spectrum. I’m particularly interested in hearing from: Kris Barton, chief product officer at ReachLocal, who will talk one-on-one with BIA/Kelsey’s Charles Laughlin…

Contributed by: Stephanie Hobbs

October 15, 2012

Why It’s Time for Local SMBs To Get On Board With Mobile

In my Local Search column on Search Engine Land this month, I talk about the importance of educating local SMBs about integrating mobile into their marketing strategies. While attending BIA/Kelsey’s SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local…

Contributed by: Stephanie Hobbs

October 8, 2012

Images from the ICMA Conference

We’ve had a great day here at the ICMA annual conference in Phoenix. Here are photos of just a few of the numerous participants who have stopped by our booth over the past two days!

Contributed by: Gene Wilk

October 2, 2012

SERDC Recycling Summit 2012: On the Summit Floor

This afternoon we’re on the SERDC Recycling Summit 2012 floor talking to leaders in sustainability and recycling from across the Southeast. Matt Krug (hibu), Felicia Smith (YP), and I are informing attendees about the various sustainability programs across the local search industry and letting them know that residents in their communities can adjust print directory…

Contributed by: Gene Wilk

October 1, 2012

LSA Welcomes New Vice President of Public Policy, Wesley Young

The Association welcomes Wesley Young, our new Vice President of Public Policy. Young, who hails from Dallas, Texas, joins us with years of experience in government affairs and legal counsel. “I look forward to becoming part of the LSA team and meeting the Association’s various members across the country,” said Young, “I’m excited to work…

Contributed by: Neg Norton

September 25, 2012

BIA/Kelsey: Daily Deal Spending to Rise 87% in 2012

Consumers are becoming daily deals junkies – checking sites like Groupon and Living Social each day and awaiting the daily e-mail from platforms like Gilt City and Google Offers to see the latest deals in their city. Last week, in the midst of SMB Digital Marketing 2012, BIA/Kelsey released a new report projecting that daily…

Contributed by: Stephanie Hobbs

September 20, 2012

Dex Asks Small Businesses: How Findable are You?

We weren’t the only ones with small business on our minds out in Chicago at BIA/Kelsey’s SMB Digital Marketing 2012 Conference – Dex also had some helpful tips for small business. Yesterday, Dex hosted a webinar featuring business coach, author and business community builder, Sarah Robinson, and Dex’s own Senior Product Manager, Laura Malcolm. The…

Contributed by: Stephanie Hobbs

September 20, 2012

Print Yellow Pages Remain Strong Advertising Choice for Attorneys

Recently, a legal marketing firm issued a press release on the changing ways that people find lawyers. The release, citing an American Bar Association (ABA) public opinion poll, stated that the use of print Yellow Pages “as the primary way to find a lawyer for a personal legal matter appears to be waning.” The marketing…

Contributed by: Natalie Wuchenich

September 19, 2012

Congressman Aaron Schock Addresses Local Search Association Board

Neg Norton, president, Local Search Association and Congressman Aaron Schock The Local Search Association’s Board of Directors welcomed Congressman Aaron Schock (R, Illinois) at a meeting in Chicago today. Congressman Schock provided a brief overview of the issues facing the business community and his work on the House Ways and Means Committee. As the youngest…

Contributed by: Stephanie Hobbs

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