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February 7, 2014

Ad Age: Shifting Focus from Mobile to Mobility

I came across this op-ed in Ad Age the other day and thought it highlighted an interesting point regarding the need for our industry to stop talking about mobile as a “new” piece of the local ad equation. Water Cooler Group president, Anthony Young, accurately highlights that this year, smart phone penetration in the United…

Contributed by: Wesley Young

February 4, 2014

LSA, hibu at Massachusetts Municipal Association and Rhode Island League of Cities & Towns Conferences

Promoting our industry among policymakers in 2014 started with two conferences in New England in January. With participation by hibü at both, we had an exhibit booth at the Massachusetts Municipal Association (MMA) conference in Boston, MA. A week later, we were at the Rhode Island League of Cities & Towns’ in Warwick, RI. When…

Contributed by: Gene Wilk

December 13, 2013

YP Re-Launches Website, with Focus on New Personalized Features

Recently, YP announced the re-launch of the company’s website, YP.com. The site has been redesigned to better connect consumers and local businesses through a more user-centric design, improved navigation and a cleaner, more functional format. “As the leader in local search and advertising, our new website reflects our proven commitment to meeting the evolving needs…

Contributed by: Wesley Young

December 11, 2013

BIA/Kelsey Leading in Local: Leveraging Weather in Ad Campaigns

Denise Chudy, VP at The Weather Company, talked about how The Weather Channel engages with consumers on local weather information and how businesses can use weather information to adapt ad campaigns. People look at weather 300 times a month. Branding is certainly important to get consumers to go to The Weather Channel, but they also…

Contributed by: Wesley Young

December 11, 2013

BIA/Kelsey Leading in Local: Leveraging Location to Increase Effectiveness of AdWords Campaigns

94% of all consumers have searched for local info. About half call or contact a store and just under 30% make a purchase. Here’s some tips from Google’s Brendon Kraham, director of global mobile solutions and product strategy, on how you can leverage location specific strategies to increase the effectiveness of your ads when allocating…

Contributed by: Wesley Young

November 15, 2013

Celebrate America Recycles Day by Recycling Old Print Directories

For the past 16 years, November 15th has marked a key day on the calendar – America Recycles Day. An initiative of Keep America Beautiful, the day is a great reminder about the importance of incorporating recycling more fully into our daily lives. Here at the Local Search Association, we’re encouraging local businesses and consumers…

Contributed by: Wesley Young

November 13, 2013

Yelp’s Roll Out of Mobile Reviews & Ordering Proves Successful

Over the summer, Yelp introduced several new mobile tools for its users, including the ability to post reviews of local business via mobile and to complete transactions and orders with local restaurants directly via mobile. Several months later, it looks like these new features are performing well. Yelp users have posted an average of 10,000…

Contributed by: Wesley Young

November 5, 2013

Businesses Can Now Map Custom Data with Google Maps

Last week, Google introduced Maps Engine Pro, a tool that helps businesses visualize their individual data on the Google Maps platform. The tool allows small businesses to use location tools provided by Google to create both internal- and external-facing maps. The Google Maps Engine Pro tool uses imported data, including addresses, names, office locations and…

Contributed by: Wesley Young

October 23, 2013

Canada’s Yellow Media Appoints Julien Billot as New President and CEO

Yellow Media announced on Monday the appointment of Julien Billot as its new President and CEO. Yellow Media is the leading media and marketing solutions company in Canada and operates properties and publications including Yellow Pages print directories, YellowPages.ca, Canada411.ca and RedFlagDeals.com. The company’s board of directors’ key focus was to “identify a senior leader…

Contributed by: Wesley Young

October 22, 2013

TripAdvisor Partners with American Express to Add Greater Credibility to Online Reviews

Fake online reviews and other questions about review authenticity have been a hot topic of discussion recently. In response, TripAdvisor and American Express have partnered on an interesting initiative to bring greater credibility to the online review process and provide AmEx card members with access to promotions and other special offers. The new partnership will…

Contributed by: Wesley Young

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