General

Archive for the ‘General’ Category

January 11, 2018

On Target: The #CloudSummit and the State of SMB SaaS

Do small businesses really want all in one solutions for their small business apps? Or is this concept more for the benefit of SMB sellers looking to boost margins and reduce churn? Will AI/machine learning be the catalysts for development of a self-service sales platform that small businesses will actually use. Are Internet service providers like Comcast going…

Contributed by: Charles Laughlin

January 8, 2018

SMB Optimism Will Translate to More Local Marketing Spend in 2018

BIA Kelsey’s report, titled “Media Firms & Marketers Win More SMB Clients by Designing Intelligent Data Systems,” revealed that SMB performance is on the rise, with over half describing themselves as growing and 60% projecting an increase in revenue. Another third describes their growth and revenue as steady. Intelligent data systems and marketing investments are…

Contributed by: Chandal Nolasco Da Silva

January 5, 2018

Top 10 Local & Location-Based Marketing Articles on LSA Insider from 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from 2017: 1. Colossal Merger Yields DexYP (June 30, 2017) After months of on again, off again rumors the deal of the century,…

Contributed by: LSA Editors

January 3, 2018

60+ Predictions for Local & Location-Based Marketing in 2018

The local space continues to evolve at a rapid rate, but what will have the biggest impact in 2018? We asked agencies, publishers, MarTech providers and advertisers to tell us what they expect for 2018 and have put together a compilation of over 60 predictions from around the space. Experts shared predictions spanning a plethora…

Contributed by: Joe Morsello

January 2, 2018

Twitter, Facebook, Edward Jones, PlaceIQ & 62 Others Join LSA in 2017

For each of the last four years we have welcomed more new members than the year previous, at numbers we hadn’t seen in recent history. 2017 was, once again, our biggest year yet, with 66 new members spanning the local ecosystem. (View new members from: 2016, 2015, 2014) We remain focused on representing the interests…

Contributed by: Neg Norton

January 2, 2018

IAB: Ad-Revenue Growth Stalling, Big Platforms Must Now Mine SMB Market

A little noticed “addendum” to the IAB’s Internet Revenue Half Year Report, released last month, argued that ad spending among national advertisers is flat to anemic and that big internet ad platforms and exchanges will need to recruit more SMBs in order to drive future growth. The short addendum, which relies entirely on third party…

Contributed by: Greg Sterling

December 18, 2017

5 Ways Local Marketers Can Leverage Google Analytics & Search Console

With all the paid SEO tools out there, it can be difficult to get good SEO data without paying for it. While paid SEO platforms are super useful for creating reports and mining your data more easily (and less manually), you can still get good information from the free tools that Google provides: Google Analytics…

Contributed by: Carolyn Lyden

December 14, 2017

Tech Adoption Index: New Study Points to Growing SMB MarTech Adoption

A new study on SMB adoption of marketing automation tools, commissioned by marketing automation firm ActiveCampaign, describes the progress from using email marketing (a requirement to participate in the survey) through CRM to marketing automation. The report of the survey’s findings asserts that marketing automation is the next area where SMBs will invest in marketing technology, based on…

Contributed by: Charles Laughlin

November 1, 2017

Web.com Grabs Acquisio for Machine Learning/AI Capabilities

Web.com has acquired paid-search and social marketing platform provider Acquisio. Web.com is based in Florida; Acquisio is headquartered in Montreal, Canada. The deal terms were not disclosed; however Web.com is a public company and would have to disclose the amount if it were deemed “material.” Acquisio has recently made a big splash by championing the application of machine…

Contributed by: Greg Sterling

October 13, 2017

Local Guides: Google’s 50 Million ‘Feet on the Street’

This week Google held its second annual Local Guides Summit, bringing the top contributing Guides from around the world to San Francisco. There were 150 attendees from 62 countries, which was apparently double the number from last year (the inaugural year). The number of Local Guides has grown 10X from last year. I was told there were 5 million…

Contributed by: Greg Sterling

Archive

Archive for the ‘General’ Category

Popular Posts

Archive