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October 4, 2016

AreaMetrics Wants to “Democratize” Location Data Insights

Understanding the consumer journey into and inside the store offers valuable insights for brands and businesses. However, getting this data is a challenge for all but the largest retailers and brands. With the help of beacons, AreaMetrics is looking to bring location intelligence to businesses of all sizes. It’s currently working with malls, restaurants and…

Contributed by: Joe Morsello

September 26, 2016

Daily News: A Sales “Worst Practice,” Google’s Cross-Device Retargeting, Location Investment Grows

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Sales “Worst Practice”: Calling SMBs with Newly Registered URLs (September 26, 2016) LSA Insider: “After registering a URL, I received over 20 calls within about 10 days from numbers across the country, and…

Contributed by: Joe Morsello

September 26, 2016

A Sales “Worst Practice”: Calling SMBs with Newly Registered URLs

After registering a URL for a family member’s business, I received over 20 calls within about 10 days from numbers across the country, and some of the calls came from blocked numbers. This is a real world experience that mimics the experience of small and medium-sized businesses (SMBs) with marketing sales reps. Borrell recently released a study…

Contributed by: Joe Morsello

September 13, 2016

Managing GMB Profile Images to Boost Local Search Listings

Images have become ubiquitous with online content and for good reason. As consumers are bombarded with huge volumes of information and data, they look for ways to receive, digest and filter what is valuable or important and what is not. The human brain can process images in as little time as 13 milliseconds, so photos…

Contributed by: Wesley Young

August 23, 2016

The Hidden ROI of Local Event Sponsorships

Let’s play an association game. I’ll offer a word or two, and – without looking ahead – come up with a phrase it makes you think of. The 1st phrase is local. Maybe you’re thinking “community,” “nearby,” or “pub” (as I found in one word association platform). The 2nd phrase is Local Advertising. So what…

Contributed by: Megan Hannay

July 18, 2016

Local Search Isn’t Just for Locals: The Business Impact of Non-Locals

It may surprise some the volume of business that comes from non-local consumers even for those not in traditional travel or tourism markets. I took a look at my Dallas suburb and found that local stores and shops might expect 33% of their business to come from out of town non-locals. Frisco, Texas is not…

Contributed by: Wesley Young

June 20, 2016

Future-Proofing Your Content: Rich Answers Today, Voice Search Tomorrow

The voice-based search revolution is a tectonic shift in the local search space. In fact, according to Google, almost a fifth of Google’s mobile searches were done using voice. The growth of Apple Siri, Amazon Alexa, and other voice assistants will only make voice-based interactions more prevalent. Meanwhile, the shrinking screens will leave less room for…

Contributed by: Manpreet Singh

June 7, 2016

Why Creative & Design Matters in the Digital Age

Local media and marketing discussions are generally focused on ROI (online-to-offline) and audience targeting (beacons, big data mobile, etc.). Meanwhile, design and creative – the moment where the customer meets the brand or business – is sometimes overlooked or taken for granted. The Internet is full of clutter and everyone is in competition for attention online. Given…

Contributed by: Joe Morsello

April 26, 2016

Attribution Study Convinced National Brand to Boost SEM – Will it Persuade SMBs?

We’ve reported before that SMBs express skepticism at whether digital advertising really works, but apparently it’s not just SMBs that need proof of ROI. Big brand Chobani (greek yogurt) questioned whether their search advertising efforts impacted in-store sales. They decided to definitively find out and partnered with Yahoo for help in tracking whether ad impressions…

Contributed by: Wesley Young

April 19, 2016

SMBs Will Spend $83 Billion on “Digital Marketing Services” This Year

According to a new report from Borrell Associates, US businesses will spend an estimated $613 billion this year on digital marketing. The breakdown by business size is roughly 86% larger businesses/enterprises and 14% SMBs. Digital marketing services, as defined in the report, is effectively everything other than advertising, including: Web design/hosting Presence and listings management…

Contributed by: Greg Sterling

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