General

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April 7, 2016

Brandify CEO Manish Patel Joins LSA Board of Directors

At the LSA16 conference in San Francisco, and in our press release on Tuesday, we announced that Manish Patel, CEO of Brandify, has joined the LSA Board of Directors. I am very excited to have Manish join our board and look forward to working with him as we continue to evolve the Association with the…

Contributed by: Neg Norton

March 17, 2016

Mapquest Shows Importance of Culture, Employee Engagement to Competitive Survival at LSA16

There were lots of great sessions at LSA16. It would be extremely difficult to say one was best or pick a favorite. However if someone held a metaphorical gun to my head, I’d have to say the discussion with MapQuest’s Brian McMahon was the one that I continue to think about. I asked McMahon to…

Contributed by: Greg Sterling

March 8, 2016

LSA16: CEOs React to Local Marketing Predictions for 2016

To kick off the show, LSA President Neg Norton moderated a panel of CEOs who reacted to a video of local marketing predictions for 2016. The panel included Julien Billot of Yellow Pages Digital & Media Solutions, Norm Hagarty of DAC Group, Manish Patel of Brandify and Sharon Rowlands of ReachLocal. Here are the predictions the…

Contributed by: Joe Morsello

March 7, 2016

LSA16: Google “Location Czar” Says Search is Inherently Local on Mobile

In an interview with LSA’s Greg Sterling at LSA16, Google’s “location czar” Chandu Thota discussed the various ways in which location and location data fit into Google’s overall product development and thinking about the future. The most intriguing thing he said was that mobile search is inherently local. He said that most people are not…

Contributed by: Joe Morsello

March 7, 2016

LSA16: Facebook Wants Ads on the Platform to be Locally Relevant

Facebook has seen a substantial increase in time spent with the site as a direct result of the proliferation of mobile devices, specifically smartphones. As a result, the social media platform has been very active the last few years in developing tools for marketers to better reach these users. At LSA16, Joe Devoy, product manager…

Contributed by: Joe Morsello

February 18, 2016

Small Biz NPS Data: WordPress #1, Google #4, Facebook #12, Yelp #25

Small business social network Alignable has released its latest Trust Index, which offers NPS rankings for leading vendors to the small business market. It’s based on surveys of 6,000 North American small business owners. The highest scoring SMB provider was WordPress, with a score of 73. MailChimp was also among the top three scoring companies…

Contributed by: Greg Sterling

February 3, 2016

New Telmetrics CEO Andrew Osmak Wants to Take Call Tracking to SMBs

Telmetrics has a new CEO named Andrew Osmak. Osmak was most recently an investor. He has also worked in US and Canadian startups and traditional media. Perhaps his most high-profile consumer startup was dating site Lavalife, for whom he built its mobile business. Osmak’s charge is growth and differentiation at a time when new “online…

Contributed by: Greg Sterling

January 29, 2016

Call Tracking & Local SEO: Top 5 Tips to Maintain NAP Consistency

Earlier this month, CallRail and LSA presented a webinar entitled, “Calls, Local SEO & Mobile Search: What You Need to Know in 2016.” It discussed how to successfully implement call tracking while avoiding potential SEO problems. It also shared fascinating data on which media channels are driving the most calls and explored the impact of…

Contributed by: Mark Sullivan

January 15, 2016

James Kane, Loyalty Guru, Added to LSA16 Agenda

Advertiser churn (non-retention) continues to be a major problem for many marketing services providers serving small businesses (SMBs). Data show that most SMBs don’t trust their marketing vendors. Yet building loyalty is critical for long-term success. For this reason we’re excited to announce author and loyalty expert James Kane has been added to the LSA16 agenda as…

Contributed by: Joe Morsello

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