The voice-based search revolution is a tectonic shift in the local search space. In fact, according to Google, almost a fifth of Google’s mobile searches were done using voice. The growth of Apple Siri, Amazon Alexa, and other voice assistants will only make voice-based interactions more prevalent. Meanwhile, the shrinking screens will leave less room for…
Local media and marketing discussions are generally focused on ROI (online-to-offline) and audience targeting (beacons, big data mobile, etc.). Meanwhile, design and creative – the moment where the customer meets the brand or business – is sometimes overlooked or taken for granted. The Internet is full of clutter and everyone is in competition for attention online. Given…
We’ve reported before that SMBs express skepticism at whether digital advertising really works, but apparently it’s not just SMBs that need proof of ROI. Big brand Chobani (greek yogurt) questioned whether their search advertising efforts impacted in-store sales. They decided to definitively find out and partnered with Yahoo for help in tracking whether ad impressions…
According to a new report from Borrell Associates, US businesses will spend an estimated $613 billion this year on digital marketing. The breakdown by business size is roughly 86% larger businesses/enterprises and 14% SMBs. Digital marketing services, as defined in the report, is effectively everything other than advertising, including: Web design/hosting Presence and listings management…
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q1 2016: 1. 24 Expert Predictions for Local Marketing in 2016 (January, 4, 2016) “We asked the industry what 2016 will hold…
At the LSA16 conference in San Francisco, and in our press release on Tuesday, we announced that Manish Patel, CEO of Brandify, has joined the LSA Board of Directors. I am very excited to have Manish join our board and look forward to working with him as we continue to evolve the Association with the…
There were lots of great sessions at LSA16. It would be extremely difficult to say one was best or pick a favorite. However if someone held a metaphorical gun to my head, I’d have to say the discussion with MapQuest’s Brian McMahon was the one that I continue to think about. I asked McMahon to…
To kick off the show, LSA President Neg Norton moderated a panel of CEOs who reacted to a video of local marketing predictions for 2016. The panel included Julien Billot of Yellow Pages Digital & Media Solutions, Norm Hagarty of DAC Group, Manish Patel of Brandify and Sharon Rowlands of ReachLocal. Here are the predictions the…
In an interview with LSA’s Greg Sterling at LSA16, Google’s “location czar” Chandu Thota discussed the various ways in which location and location data fit into Google’s overall product development and thinking about the future. The most intriguing thing he said was that mobile search is inherently local. He said that most people are not…
Facebook has seen a substantial increase in time spent with the site as a direct result of the proliferation of mobile devices, specifically smartphones. As a result, the social media platform has been very active the last few years in developing tools for marketers to better reach these users. At LSA16, Joe Devoy, product manager…
