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February 9, 2017

Philips, GoDaddy, Entravision, Waze, Scripps & 43 Others Join LSA in 2016

We had another great year in 2016 adding to the list of LSA Members and welcomed some great companies into the Association. In total, we welcomed 48 new members, an improvement on the 44 from 2015. For the third year in a row, this was one of the largest growths in membership in recent history. A…

Contributed by: Neg Norton

January 27, 2017

What Do Low Trust Rankings Say about Digital Media Sellers?

Business networking site Alignable has been doing something very interesting over the past couple of years. It has been regularly conducting net-promoter surveys (NPS) of its small business members to find out their brand/trust perceptions of a wide range of services providers to the SMB market. Here’s the list of companies that Alignable is collecting…

Contributed by: Greg Sterling

January 19, 2017

David Mihm: SEO Will Not Die in 2017 But Organic Competition Will Grow

At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by David Mihm, SEO expert…

Contributed by: Joe Morsello

January 13, 2017

The Many (at Least 6) Reasons You’ll Want to Be at #LSA17 in San Diego

LSA17 is shaping up to be the most diverse and dynamic annual conference that LSA has put on over the past several years. The content is a mix of enterprise and SMB focused sessions. We’ve got many “thought leadership” discussions about product direction, sales and competitive landscape. We’re also emphasizing practical and tactical information on…

Contributed by: Greg Sterling

October 5, 2016

Webinar: Key Takeaways from 2016 PlaceConf (LSA Members Only)

Please join the Local Search Association (LSA) for an exclusive, members only webinar presentation Wednesday, October 12 from 2:00 pm – 3:00 pm ET. The ascendancy of mobile devices and the merger of online and offline experiences has created new opportunities and new challenges for marketers and brands. These opportunities were showcased in depth at the 2016 Place…

Contributed by: Joe Morsello

October 4, 2016

AreaMetrics Wants to “Democratize” Location Data Insights

Understanding the consumer journey into and inside the store offers valuable insights for brands and businesses. However, getting this data is a challenge for all but the largest retailers and brands. With the help of beacons, AreaMetrics is looking to bring location intelligence to businesses of all sizes. It’s currently working with malls, restaurants and…

Contributed by: Joe Morsello

September 26, 2016

Daily News: A Sales “Worst Practice,” Google’s Cross-Device Retargeting, Location Investment Grows

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Sales “Worst Practice”: Calling SMBs with Newly Registered URLs (September 26, 2016) LSA Insider: “After registering a URL, I received over 20 calls within about 10 days from numbers across the country, and…

Contributed by: Joe Morsello

September 26, 2016

A Sales “Worst Practice”: Calling SMBs with Newly Registered URLs

After registering a URL for a family member’s business, I received over 20 calls within about 10 days from numbers across the country, and some of the calls came from blocked numbers. This is a real world experience that mimics the experience of small and medium-sized businesses (SMBs) with marketing sales reps. Borrell recently released a study…

Contributed by: Joe Morsello

September 13, 2016

Managing GMB Profile Images to Boost Local Search Listings

Images have become ubiquitous with online content and for good reason. As consumers are bombarded with huge volumes of information and data, they look for ways to receive, digest and filter what is valuable or important and what is not. The human brain can process images in as little time as 13 milliseconds, so photos…

Contributed by: Wesley Young

August 23, 2016

The Hidden ROI of Local Event Sponsorships

Let’s play an association game. I’ll offer a word or two, and – without looking ahead – come up with a phrase it makes you think of. The 1st phrase is local. Maybe you’re thinking “community,” “nearby,” or “pub” (as I found in one word association platform). The 2nd phrase is Local Advertising. So what…

Contributed by: Megan Hannay

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