Despite increasing interest and awareness, co-op marketing funds remain dramatically underutilized in the “local ecosystem.” Estimates show that about $35 billion of nearly $70 billion in co-op ad dollars go unused each year. The biggest challenge is that many local media sellers don’t understand co-op or how to sell it. Co-op dollars can help brands build local…
When I talk to companies doing location-based audience segmentation or offline attribution, such as PlaceIQ, Placed, xAd, YP, NinthDecimal, Factual, Verve, ThinkNear, UberMedia, Cubeiq and others, I routinely ask them: “do your customers understand this and its value?” Generally these days I hear that some agencies and brands are “starting to get it” or that…
The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact and Google. Here is more details around each of these sessions: Facebook, Local Monetization and Measurement With 80% of ad revenue coming from mobile devices and well over a million SMB…
LSA16 continues to add speakers to the agenda as we approach the event in San Francisco March 7-9. The 28 new speakers added the past few weeks come from a mix of tech, media publisher and agency backgrounds, bringing a diverse array of perspectives to LSA16, which will be broader and more practical than past…
Sales and retention in the local marketing and advertising space remain a challenge for many organizations. A number of sessions at LSA16 will address local media sales. But we felt attendees would benefit from a deeper dive into successful sales management practices and tactics. For this reason, we are excited to announce that we have added…
Less than two months out, we are quickly approaching the 2016 Local Search Association Conference in San Francisco, March 7-9. The agenda is taking shape nicely and we’re adding speakers daily. Updates will be posted soon. We’ll be highlighting speakers and sessions here as we approach the conference. To kick off the new year, here…
We are now accepting entries for the 2016 Ad-to-Action Awards which seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and commerce offerings that drive local actions (calls, clicks, store visits). Entries will be judged on innovation, usability, execution and implementation, potential for ROI and solution design. Doing the judging is…
Today we are excited to announce the launch of the third annual Ad-to-Action Awards. Like previous years, the competition seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and commerce offerings that drive local actions (calls, clicks, store visits). We had 60 entries in 2014, 91 this year, and are looking…
The 2015 Local Search Association Conference was the most well attended event we have had in 5 years and offered a broad mix of speakers and sessions. Building on the strength of the 2015 event in LA, we’re going both deeper and broader for LSA16 in San Francisco March 7-9 at the Westin St. Francis….
Building on the strength of LSA’s 2015 conference in LA, we’re going both deeper and broader for the 2016 Local Search Association Conference. There will be more tactical information as well as new speakers that take the event beyond its normal range of sessions and topics. We are excited to announce that Thumbtack CEO Marco…
