Events

Archive for the ‘Events’ Category

November 9, 2018

Localogy: LSA’s Final 2018 Event Happening Today in Seattle

Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house marketers and being held at Microsoft’s headquarters in Redmond, Washington. Here are our speakers today: Here’s our agenda: Why You Need an On-SERP Optimization…

Contributed by: Greg Sterling

November 5, 2018

3 LSA Events This Week: Tech Adoption, SMB Bootcamp, Localogy

In a sprint to the finish, LSA is hosting three (count ’em) events this week. Tomorrow is our final SMB digital marketing bootcamp of the year, taking place at Yelp’s office. Later tomorrow afternoon we kick off our second Tech Adoption Summit, which continues on Wednesday in San Francisco. And later this week, on Friday…

Contributed by: Greg Sterling

October 5, 2018

Localogy Is Next Week in New York

LSA’s Localogy event is happening next Thursday in New York at Yelp’s offices. It’s an expansion of the digital marketing tactics workshop we held at LSA18, which was very well received. This is an event for practitioners, featuring tactics and best practices for digital agencies and in-house marketers. Here’s our agenda: How to Create a Data-Driven…

Contributed by: Greg Sterling

August 21, 2018

There Are Still 6 More LSA Events in 2018

With four months left in the year, our event schedule is still going strong. We had great shows in Chicago (LSA18 and MarketingBitz Bootcamp) and London (Place Conference), and have six more events before the end of the year. Whatever you’re looking to do (network, learn, partner, sponsor, exhibit, etc.), there is likely an event…

Contributed by: LSA Editors

June 5, 2018

AR Grows While VR Slows

Mixed reality is a term that encompasses both augmented reality (AR) and virtual reality (VR). But the two technologies appear to be headed in the opposite direction. Yesterday at Apple’s WWDC developer conference the company introduced ARKit 2 with enhanced capabilities and “shared experiences” (e.g., multi-player games). Apple has a vision for what it calls…

Contributed by: Greg Sterling

February 5, 2018

What’s Hot & What’s Not in Hyperlocal

StreetFight_Chart2018_Blog_Slideshow_622px

Cracking the online to offline attribution code remains a primary focus for local marketers in 2018, while booking platforms, loyalty programs, chatbots and beacons will be at the back of the line for investment this year, according to a survey of local marketers conducted by StreetFight. These findings were presented in a “State of Hyperlocal”…

Contributed by: Charles Laughlin

January 2, 2018

Twitter, Facebook, Edward Jones, PlaceIQ & 62 Others Join LSA in 2017

For each of the last four years we have welcomed more new members than the year previous, at numbers we hadn’t seen in recent history. 2017 was, once again, our biggest year yet, with 66 new members spanning the local ecosystem. (View new members from: 2016, 2015, 2014) We remain focused on representing the interests…

Contributed by: Neg Norton

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