Events

Archive for the ‘Events’ Category

October 16, 2019

Place ’19 Day 1: Proving the Value of Localized Marketing

Yesterday I had the pleasure of hosting Day One of Place ’19 event here in Austin, TX. The sold-out event is being held at Facebook’s lovely new offices in Austin, TX, just steps from where the Austin City Limits festival rocked out over the past two weekends. While we didn’t rock Austin like Guns N’…

Contributed by: Neal Polachek

August 23, 2019

New Podcast: “The Convergence of Everything” with Dan Hight (Video)

Dan Hight is a longstanding presence in the local digital ecosystem, having held senior sales, partnership, and strategy roles at Ground Truth and DexYP (now Thryv). Today Dan is wearing a thought-leadership hat in his role as chair of the LSA’s Place Conference, which takes place October 15-16 in Austin, TX. In the podcast, we…

Contributed by: Charles Laughlin

July 3, 2019

A Day in the Tech Life of an SMB, Pt. I

During the weeks leading up to the LSA’s recent LOCALOGY:ENGAGE event in Washington, I spent a few afternoons visiting Chicago-area small businesses with a videographer to try and capture some stories that might illustrate the themes addressed in our Modern Commerce Monitor SMB survey research. We shared the videos at the event during those interstitial…

Contributed by: Charles Laughlin

November 9, 2018

Localogy: LSA’s Final 2018 Event Happening Today in Seattle

Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house marketers and being held at Microsoft’s headquarters in Redmond, Washington. Here are our speakers today: Here’s our agenda: Why You Need an On-SERP Optimization…

Contributed by: Greg Sterling

November 5, 2018

3 LSA Events This Week: Tech Adoption, SMB Bootcamp, Localogy

In a sprint to the finish, LSA is hosting three (count ’em) events this week. Tomorrow is our final SMB digital marketing bootcamp of the year, taking place at Yelp’s office. Later tomorrow afternoon we kick off our second Tech Adoption Summit, which continues on Wednesday in San Francisco. And later this week, on Friday…

Contributed by: Greg Sterling

October 5, 2018

Localogy Is Next Week in New York

LSA’s Localogy event is happening next Thursday in New York at Yelp’s offices. It’s an expansion of the digital marketing tactics workshop we held at LSA18, which was very well received. This is an event for practitioners, featuring tactics and best practices for digital agencies and in-house marketers. Here’s our agenda: How to Create a Data-Driven…

Contributed by: Greg Sterling

August 21, 2018

There Are Still 6 More LSA Events in 2018

With four months left in the year, our event schedule is still going strong. We had great shows in Chicago (LSA18 and MarketingBitz Bootcamp) and London (Place Conference), and have six more events before the end of the year. Whatever you’re looking to do (network, learn, partner, sponsor, exhibit, etc.), there is likely an event…

Contributed by: LSA Editors

June 5, 2018

AR Grows While VR Slows

Mixed reality is a term that encompasses both augmented reality (AR) and virtual reality (VR). But the two technologies appear to be headed in the opposite direction. Yesterday at Apple’s WWDC developer conference the company introduced ARKit 2 with enhanced capabilities and “shared experiences” (e.g., multi-player games). Apple has a vision for what it calls…

Contributed by: Greg Sterling

February 5, 2018

What’s Hot & What’s Not in Hyperlocal

Cracking the online to offline attribution code remains a primary focus for local marketers in 2018, while booking platforms, loyalty programs, chatbots and beacons will be at the back of the line for investment this year, according to a survey of local marketers conducted by StreetFight. These findings were presented in a “State of Hyperlocal”…

Contributed by: Charles Laughlin

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