Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house marketers and being held at Microsoft’s headquarters in Redmond, Washington. Here are our speakers today: Here’s our agenda: Why You Need an On-SERP Optimization…
In a sprint to the finish, LSA is hosting three (count ’em) events this week. Tomorrow is our final SMB digital marketing bootcamp of the year, taking place at Yelp’s office. Later tomorrow afternoon we kick off our second Tech Adoption Summit, which continues on Wednesday in San Francisco. And later this week, on Friday…
LSA’s Localogy event is happening next Thursday in New York at Yelp’s offices. It’s an expansion of the digital marketing tactics workshop we held at LSA18, which was very well received. This is an event for practitioners, featuring tactics and best practices for digital agencies and in-house marketers. Here’s our agenda: How to Create a Data-Driven…
With four months left in the year, our event schedule is still going strong. We had great shows in Chicago (LSA18 and MarketingBitz Bootcamp) and London (Place Conference), and have six more events before the end of the year. Whatever you’re looking to do (network, learn, partner, sponsor, exhibit, etc.), there is likely an event…
Mixed reality is a term that encompasses both augmented reality (AR) and virtual reality (VR). But the two technologies appear to be headed in the opposite direction. Yesterday at Apple’s WWDC developer conference the company introduced ARKit 2 with enhanced capabilities and “shared experiences” (e.g., multi-player games). Apple has a vision for what it calls…
GotU is one of Facebook’s premier marketing partners. The company works with agencies and media publishers who sell Facebook advertising to small businesses. In the latest OnTarget podcast I discuss a range of Facebook-related topics with GotU‘s Lorenzo Pireddu. Among the questions and topics we explore are: The gap between Facebook’s active local Pages (65 –…
Cracking the online to offline attribution code remains a primary focus for local marketers in 2018, while booking platforms, loyalty programs, chatbots and beacons will be at the back of the line for investment this year, according to a survey of local marketers conducted by StreetFight. These findings were presented in a “State of Hyperlocal”…
For each of the last four years we have welcomed more new members than the year previous, at numbers we hadn’t seen in recent history. 2017 was, once again, our biggest year yet, with 66 new members spanning the local ecosystem. (View new members from: 2016, 2015, 2014) We remain focused on representing the interests…
In preparation for last week’s SMB Cloud Adoption Summit in San Francisco, we interviewed a handful of small-businesses owners to ask them about their use of cloud software to run their businesses. The idea was to provide an SMB voice to the event, as well as to bring to life some of the themes uncovered…
Charles Laughlin lead off with the opening presentation for LSA’s Cloud Adoption Summit today in San Francisco. The title of the session was “SMB Cloud Shift: Why and So What?” He presented early data from LSA’s second SMB-SaaS adoption survey wave (n=1,000) and set the stage for the remaining sessions throughout the day by raising a number of…
