Deals & Acquisitions

Archive for the ‘Deals & Acquisitions’ Category

May 8, 2017

HomeAdvisor + Angie’s List’s $500MM Deal and the Local Big Picture

The coming merger between IAC’s HomeAdvisor and Angie’s List may signal a new round of consolidation in the local space. Yelp’s purchases of Nowait and Turnstyle are other recent acquisitions, as sites seek to build services and bulk up to fight Google and Facebook. The IAC-Angie’s List deal also mirrors other trends (verticalization and operational…

Contributed by: Greg Sterling

August 8, 2016

Why Wal-Mart Had to Buy Jet to Compete with Amazon

Undoubtedly you’ve read that Wal-Mart is buying startup (and would-be Amazon killer) Jet.com for a whopping $3 billion. The strategy is simple at the highest level: buy an entity that will make Wal-Mart more competitive with Amazon online. According to various reports, e-commerce represents less than 3% of Wal-Mart’s roughly $480 billion in revenue. Wal-Mart…

Contributed by: Greg Sterling

July 25, 2016

Verizon Buying Yahoo for $4.8 Billion, Will It Become a Player in Local?

Verizon is buying Yahoo for $4.83 billion in cash, which follows the telecom company’s $4.4 billion acquisition of AOL in 2015. If one had to point to a single factor behind the sale I would argue it’s the rise of Facebook and Google’s display business — Facebook in particular. Together they all but guaranteed that…

Contributed by: Greg Sterling

June 27, 2016

Gannett Buys ReachLocal for $156M to Boost Digital Marketing Services

Earlier this afternoon it was announced that newspaper publisher Gannett has acquired digital marketing firm ReachLocal for $156 million. It makes sense for Gannett as the company moves more aggressively to grow digital ad revenue: Initially, ReachLocal will expand Gannett’s digital revenue by roughly 50% with its more than 16,000 customers in markets throughout North…

Contributed by: Greg Sterling

May 26, 2016

Webinar: LSA + Ad-Builder – What It Means for Your Business

Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local Search Association (LSA) recently acquired Ad-Builder (Recas, Creative Outlet), transforming what the not-for-profit can do for the local marketing and advertising industry. The deal helps LSA bolster its co-op advertising…

Contributed by: Joe Morsello

May 18, 2016

Why LSA Acquired Ad-Builder (Recas, Creative Outlet)

Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products and services. Various industry estimates indicate the market is worth nearly $40 billion annually. Yet between 40% and 50% of these funds go unused every year. To help the local…

Contributed by: Neg Norton

April 19, 2016

Report: YP One of the Potential Bidders for Yahoo

In the event you didn’t already know, Yahoo is for sale. Despite its revenue-growth challenges, which will be on display today as the company releases Q1 earnings, Yahoo remains one of the internet’s major “brands” and the third largest property after Google and Facebook. Yesterday was the deadline for interested potential buyers to submit their…

Contributed by: Greg Sterling

February 11, 2016

Web.com to Acquire Yodle in Cash Deal Worth Roughly $340 Million

Late this afternoon Web.com announced it was acquiring Yodle in an all cash deal worth roughly $340 million. This comes two years after Yodle filed to go public but was not successfully able to launch its IPO. In its release, Web.com said that the combined company would have had more than $765 million in revenue…

Contributed by: Greg Sterling

January 15, 2016

Location Hot Again with Investor Money Pouring In — Foursquare, PlaceIQ, Euclid Raise $90MM

I was in a meeting the other day when an executive at a name-brand local marketing company asserted that “very few people are making any money in the local space.” He said he knew this because he was being pitched by numerous companies to buy them. It may well be true that only a few…

Contributed by: Greg Sterling

October 2, 2015

Thumbtack CEO to Keynote at LSA16 in San Francisco

Building on the strength of LSA’s 2015 conference in LA, we’re going both deeper and broader for the 2016 Local Search Association Conference. There will be more tactical information as well as new speakers that take the event beyond its normal range of sessions and topics. We are excited to announce that Thumbtack CEO Marco…

Contributed by: Greg Sterling

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