Consumer Behavior

Archive for the ‘Consumer Behavior’ Category

December 13, 2017

Replay: 5 Marketing Services Your Agency Must Provide in 2018

Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must focus on the tactics that drive real value. In a webinar this week, Yext’s Rev Ciancio and Duane Forrester discussed the five things that should…

Contributed by: Joe Morsello

November 30, 2017

2017 Small Business Saturday vs. Cyber Monday Spending

The Thanksgiving week shopping holidays always get a lot of attention as it relates to consumer shopping behaviors. This year, most headlines spoke to increases in e-commerce. Small Business Saturday brought in $12.9 billion in (online + offline) spending while Cyber Monday was the largest e-commerce day in history bringing in $6.59 billion in spending,…

Contributed by: Joe Morsello

November 30, 2017

Google Expands Consumer Trend Data Beyond Search & Why It Matters

This week Google announced it is expanding the scope of insights found on Google Trends beyond search data, incorporating news, shopping, images and YouTube data. According to the blog post: Google Trends can be window into the world, giving us a peek into what people are searching for…Now you can see the world in realtime…

Contributed by: Joe Morsello

November 20, 2017

SMB Websites Can’t Be Replaced by Earned & Paid Media – Here’s Why

Last year a survey from Capital One found that 61% of SMBs were utilizing social media for their business while only 56% had a company website. Furthermore, the survey found 32% said increasing advertising and marketing efforts would best improve business, with only 14% saying the same about creating a website. SMBs’ social media pages…

Contributed by: Matt Matergia

November 9, 2017

Study: 68% Left a Review for a Local Business When Asked

According to a new study, 68% of consumers left a review for a local business when asked; 74% of survey respondents said they were asked to leave a review. This suggests businesses that simply ask for reviews are more likely to get them than those that don’t. Overall, 97% of consumers said they had looked…

Contributed by: Joe Morsello

November 7, 2017

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown…

Contributed by: Sean Flavin

November 1, 2017

5 Ways to Ensure Your Clients Benefit from Increased Holiday Traffic

The holidays come with more opportunities for sales than any other time of year. The job of local marketers is to help your clients tap into the seasonal traffic. However, it is impossible for you to design personalized marketing campaigns for everyone, especially if you have hundreds of clients. To ensure all your clients benefit,…

Contributed by: Kelly Shelton

October 25, 2017

4 Steps to Local Inbound Marketing Success in 2018

The ways potential clients find local businesses are changing dramatically. However, the marketing funnel for SMBs should remain the same. Google’s Consumer Barometer offers insights into how local consumers use the internet and how they interact with digital assets of SMBs. Using this data, marketers can help local businesses create content and campaigns for each…

Contributed by: Carolyn Lyden

October 24, 2017

Study: Ad Creative Drives More Sales Lift than Media, Targeting

At the Place Conference last month, Walter Geer, VP and creative director at Verve, said that data is like marketing fuel and the creative is the vehicle that the fuel goes in. In other words, marketers may have access to data and customer insights that aid in targeting and reach, but it is the creative…

Contributed by: Joe Morsello

October 20, 2017

The Transient Business (Food Truck) Local Marketing Challenge

If you’ve eaten a burger this year, it’s possible you bought it from a truck. Putting it that way might make it sound a little less than appetizing, food trucks are serving everything from handmade burgers to organic salad, and some are even being awarded Michelin stars. Food trucks are presented with the unique challenge…

Contributed by: Florian Huebner

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