Consumer Behavior

Archive for the ‘Consumer Behavior’ Category

June 11, 2018

Study: Location a ‘Third Way’ for Marketers Seeking to Diversify

Advertising spend has traditionally followed audiences. That’s why Google and Facebook captured roughly 63% of all digital spending in 2017. However, a new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative. According to a survey of about…

Contributed by: Joe Morsello

May 18, 2018

Apps vs. Mobile Sites: The Shopper’s Perspective

Today, the mobile app vs. mobile website discussion has become less of a debate and more nuanced. Marketers have come to understand the unique role each plays in the customer journey. However, in many cases and for many brands, both experiences serve a purpose making it less of an either/or discussion. Additionally, there is much…

Contributed by: Courtney Dobson

May 11, 2018

Replay: Local Data Hub – The Future of SMB Websites

Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore? Yes – but it’s changing. During a recent webinar, Greg Sterling of LSA and Matt Matergia of…

Contributed by: Joe Morsello

May 9, 2018

Google Duplex: AI Machines Make Calls for Consumers to SMBs

During the keynote at Google’s developer conference yesterday there was an array of announcements. Perhaps the most interesting — and certainly unexpected — among them was “Google Duplex.” It’s a Turing test defying use of AI to enable machines to talk to humans over the phone. Google CEO Sundar Pichai cited an unsourced statistic, which…

Contributed by: Greg Sterling

May 1, 2018

#LSA18: The New Market for SMB Services

The New Market for SMB Services panel featured a great mix of perspectives from leaders in the solution market with a cohesive message. Consumers are driving the change and demanding personalization. SMBs need to navigate and offer the same level of engagement with consumers as the Amazons of the world. It’s up to technology and…

Contributed by: Jillian Als

May 1, 2018

#LSA18: The New Local Marketplace

After hearing a special product announcement from Google related to Google My Business, LSA President Neg Norton gave a look inside what the conference theme, “The New Local Marketplace,” actually means. He broke the theme down into five key developments in the local and location-based marketing space that are driving it forward: New competitors entering…

Contributed by: Joe Morsello

May 1, 2018

#LSA18: CX Is a Balance Between Machine & Human Insights

Nishat Mehta, President of Iri took the stage at LSA18 to discuss the customer experience and how businesses can meet the ever-changing consumer demands and maintain customer loyalty. According to Mehta, the customer experience is a “balance between machine-centered insights and human-centered insights.” Combining these visions is the pathway toward a successful customer service approach….

Contributed by: Courtney Dobson

April 26, 2018

New Report: The Future of SMB Websites as ‘Local Data Hubs’

Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business information. This was the second most used channel for local discovery behind only search engines. Despite this, the SMB website’s relevance is…

Contributed by: LSA Editors

April 13, 2018

Replay: Elements of an Effective Local Reviews Strategy

Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations. As a result, reviews have become a critical part of local SEO and enterprises large or small must…

Contributed by: Joe Morsello

April 11, 2018

Study: 83% Switch Between Online & Offline Channels When Making Purchase Decisions

The practice of utilizing a combination of devices and channels to browse and purchase products has become the new norm for many consumers. Also known as “omnishopping,” this behavior offers convenience to customers who seek both online and offline shopping experiences. According to a recent study from Criteo which surveyed nearly 10,000 shoppers, 83% switch…

Contributed by: Courtney Dobson

Archive

Archive for the ‘Consumer Behavior’ Category

Popular Posts

Archive