Consumer Behavior

Archive for the ‘Consumer Behavior’ Category

July 2, 2018

Halfway Through 2018, Here’s What Local Marketers Are Talking About

Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions, to major headlines from Facebook and Google, to GDPR, the local space continues to evolve and transform. To help you get a sense of the pulse among local marketers, we’ve…

Contributed by: LSA Editors

June 19, 2018

The Future Success of Your Brand Depends on the Voice of Your Customer

In a data-driven world, brands require a more comprehensive, data-driven approach to managing their reputations. Most large brands I know view reputation management as the process of managing online ratings and reviews. And indeed having a system of soliciting and managing customer ratings/reviews is important. Ratings/reviews are the lifeblood of your reputation. The more reviews…

Contributed by: Jon Schepke

June 11, 2018

Study: Location a ‘Third Way’ for Marketers Seeking to Diversify

Advertising spend has traditionally followed audiences. That’s why Google and Facebook captured roughly 63% of all digital spending in 2017. However, a new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative. According to a survey of about…

Contributed by: Joe Morsello

May 18, 2018

Apps vs. Mobile Sites: The Shopper’s Perspective

Today, the mobile app vs. mobile website discussion has become less of a debate and more nuanced. Marketers have come to understand the unique role each plays in the customer journey. However, in many cases and for many brands, both experiences serve a purpose making it less of an either/or discussion. Additionally, there is much…

Contributed by: Courtney Dobson

May 11, 2018

Replay: Local Data Hub – The Future of SMB Websites

Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore? Yes – but it’s changing. During a recent webinar, Greg Sterling of LSA and Matt Matergia of…

Contributed by: Joe Morsello

May 9, 2018

Google Duplex: AI Machines Make Calls for Consumers to SMBs

During the keynote at Google’s developer conference yesterday there was an array of announcements. Perhaps the most interesting — and certainly unexpected — among them was “Google Duplex.” It’s a Turing test defying use of AI to enable machines to talk to humans over the phone. Google CEO Sundar Pichai cited an unsourced statistic, which…

Contributed by: Greg Sterling

May 1, 2018

#LSA18: The New Market for SMB Services

The New Market for SMB Services panel featured a great mix of perspectives from leaders in the solution market with a cohesive message. Consumers are driving the change and demanding personalization. SMBs need to navigate and offer the same level of engagement with consumers as the Amazons of the world. It’s up to technology and…

Contributed by: Jillian Als

May 1, 2018

#LSA18: The New Local Marketplace

After hearing a special product announcement from Google related to Google My Business, LSA President Neg Norton gave a look inside what the conference theme, “The New Local Marketplace,” actually means. He broke the theme down into five key developments in the local and location-based marketing space that are driving it forward: New competitors entering…

Contributed by: Joe Morsello

May 1, 2018

#LSA18: CX Is a Balance Between Machine & Human Insights

Nishat Mehta, President of Iri took the stage at LSA18 to discuss the customer experience and how businesses can meet the ever-changing consumer demands and maintain customer loyalty. According to Mehta, the customer experience is a “balance between machine-centered insights and human-centered insights.” Combining these visions is the pathway toward a successful customer service approach….

Contributed by: Courtney Dobson

April 26, 2018

New Report: The Future of SMB Websites as ‘Local Data Hubs’

Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business information. This was the second most used channel for local discovery behind only search engines. Despite this, the SMB website’s relevance is…

Contributed by: LSA Editors

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