The New Market for SMB Services panel featured a great mix of perspectives from leaders in the solution market with a cohesive message. Consumers are driving the change and demanding personalization. SMBs need to navigate and offer the same level of engagement with consumers as the Amazons of the world. It’s up to technology and…
After hearing a special product announcement from Google related to Google My Business, LSA President Neg Norton gave a look inside what the conference theme, “The New Local Marketplace,” actually means. He broke the theme down into five key developments in the local and location-based marketing space that are driving it forward: New competitors entering…
Nishat Mehta, President of Iri took the stage at LSA18 to discuss the customer experience and how businesses can meet the ever-changing consumer demands and maintain customer loyalty. According to Mehta, the customer experience is a “balance between machine-centered insights and human-centered insights.” Combining these visions is the pathway toward a successful customer service approach….
Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business information. This was the second most used channel for local discovery behind only search engines. Despite this, the SMB website’s relevance is…
Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations. As a result, reviews have become a critical part of local SEO and enterprises large or small must…
The practice of utilizing a combination of devices and channels to browse and purchase products has become the new norm for many consumers. Also known as “omnishopping,” this behavior offers convenience to customers who seek both online and offline shopping experiences. According to a recent study from Criteo which surveyed nearly 10,000 shoppers, 83% switch…
Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…
Digital channels are instrumental to the purchase process. A 2018 study from the Local Search Association reported that the two most popular channels consumers turn to when they’re ready to make a purchase are company websites (25%) and search engines (23%). As digital usage has grown over the years, so have consumer expectations of digital…
Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews when making local purchasing decisions. Additionally, Small Business Trends reported that positive comments from customers or clients produce an average increase in sales of 18% and that consumers are likely to spend 31% more because of…
Many marketers have already begun adapting their advertising to fit the Millennial audience, and now Gen Z has become the center of attention for many. According to Fast Company, this generation makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers. Millennials and Gen Z are very…
