Consumer Behavior

Archive for the ‘Consumer Behavior’ Category

April 11, 2018

Study: 83% Switch Between Online & Offline Channels When Making Purchase Decisions

The practice of utilizing a combination of devices and channels to browse and purchase products has become the new norm for many consumers. Also known as “omnishopping,” this behavior offers convenience to customers who seek both online and offline shopping experiences. According to a recent study from Criteo which surveyed nearly 10,000 shoppers, 83% switch…

Contributed by: Courtney Dobson

March 29, 2018

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…

Contributed by: Joe Morsello

March 28, 2018

Study: Inaccurate Online Content Is Major Roadblock to Purchase Journey

Digital channels are instrumental to the purchase process. A 2018 study from the Local Search Association reported that the two most popular channels consumers turn to when they’re ready to make a purchase are company websites (25%) and search engines (23%). As digital usage has grown over the years, so have consumer expectations of digital…

Contributed by: Courtney Dobson

March 9, 2018

3 Charts: How Online Reviews Influence Consumer Behaviors

Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews when making local purchasing decisions. Additionally, Small Business Trends reported that positive comments from customers or clients produce an average increase in sales of 18% and that consumers are likely to spend 31% more because of…

Contributed by: Courtney Dobson

March 8, 2018

Gen Z & Millennials Differ in Feelings Toward Digital Advertising, Brand Engagement

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Many marketers have already begun adapting their advertising to fit the Millennial audience, and now Gen Z has become the center of attention for many. According to Fast Company, this generation makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers. Millennials and Gen Z are very…

Contributed by: Courtney Dobson

March 2, 2018

Replay: Understanding the Purchase Path & the New Customer Journey

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Between technology advances and increasingly savvy consumers, conversion paths are no longer linear. They’ve become much more complex with numerous stops, starts and touchpoints along the way. It’s critical to understand this new more convoluted behavior in order to reach potential customers at the right time with the right message. During a webinar this week,…

Contributed by: Joe Morsello

February 28, 2018

Study: Websites Are Most Used Channel When Researching Products

On average, consumers spend nearly a third of their day engaging with digital content via various devices including smartphones, laptops, tablets, etc. Consumers turn to digital channels for more than just entertainment, conducting comprehensive actions like looking for jobs, monitoring the news and conducting research on potential product purchases. According to a survey of 1,011…

Contributed by: Courtney Dobson

February 22, 2018

Yelp Local Data Reveals Neighborhood Changes in Real Time

According to a new analysis from Harvard Business School, location and local business data from digital platforms, like Yelp, offer powerful insights when it comes to “shedding light on the evolution of neighborhoods.” The authors argue location data can complement Census Bureau data, which takes a long time to collect and has limited information about…

Contributed by: Joe Morsello

February 22, 2018

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location intelligence informs brands with deeper insights than just serving an ad to a potential customer nearby. Today, location intelligence has become the nexus point for consumer data, the conduit between digital and physical worlds, and in…

Contributed by: Sable Mi

February 20, 2018

Study: 66% of Virtual Assistant Owners Say They Are Using Smartphones Less

Digital voice assistant ownership has increased substantially over the last few years. One projection says that there are roughly 50 million virtual assistants in the U.S. As these devices improve search capabilities and the overall user experience, that number is expected to keep rising. With adoption on the rise, how are these devices impacting consumer behavior? Based…

Contributed by: Courtney Dobson

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