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Archive for the ‘Consumer Behavior’ Category

May 6, 2016

Survey: 25% of Millennials Use Social As “First Point of Contact” for SMBs

The digital marketing arm of Vistaprint conducted a survey of roughly 2,000 US adults to explore digital influences on local consumer decision making (and generate PR). Most of the findings are to be expected — for example, 75% read online reviews about local businesses — but there were a few that stood out. One of…

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April 6, 2016

Data: U.S. Smartphone Penetration Approaching 80%

In 2005 the U.S. smartphone penetration of the mobile phone market was a mere 2%. 10 years later in 2015, penetration has now hit 79%, and is still growing, but is finally starting to show signs of slowing down as the market nears saturation. According to data from a recent comScore report, over the last three…

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February 24, 2016

Data: 65% of Consumers Consult Review Sites Before Taking Action

In a fragmented media environment consumers use lots of sources to make local buying decisions. New local media tracking research conducted for LSA explores consumer interactions with search engines, directory sites, social networks and review sites such as Yelp. While each category drove leads and related consumer actions (calls, visits), some categories yielded more immediate consumer response…

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